So far in this series, you’ve learned how to take advantage of sitelinks, call and product extensions to increase the performance of your AdWords accounts. In today’s fourth installment to the series, I’ll show you how location extensions can contribute even further because let’s face it, you want your customers to be able to find you…especially if you can help them get away … [Read more...] about Ad Extensions in 5 Days Series: Location Extensions
Search Results for: PPC
O Conversions, Where Art Thou?
Find out at Hero Conf! Join us April 16-17, 2012 in downtown Indianapolis, Indiana. We announced Hero Conf speakers last month, and we are thrilled to announce a few additions to our already rock star lineup: Elizabeth Burkholder, Agency Lead for Google Shawn Livengood, SEM Manager for BuildASign.com, PPC Without Pity Robert Brady, PPC Consultant, Righteous Marketing We would … [Read more...] about O Conversions, Where Art Thou?
Our Greatest Hits for November 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from November. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! One of our newest resident PPC experts, Jeff, hits the top with his post, Google Bottom Ad Placements Eroding CTR. Jeff … [Read more...] about Our Greatest Hits for November 2011
Ad Extensions in 5 Days Series: Product Extensions
In today’s installment in our series, Fully Utilizing AdWords’ Ad Extensions in Just 5 Days!, I will be reviewing Google’s Product Extensions and how you can use them in AdWords to boost your existing campaign performance. To continue our series’ theme of classic sitcom references, I thought Mallory Keaton would be appropriate for Product Extensions. If there’s someone that … [Read more...] about Ad Extensions in 5 Days Series: Product Extensions
If The Need For A Mobile Campaign Hasn’t Smacked You Yet, Let Me Help
All the scrolling I have to do to use your site on my phone is hurting my head. There’s no way you’ve existed in the PPC world for any amount of time without hearing that you should have mobile sites and should segment your PPC campaigns by device to better target mobile users. But, there are still some companies out there running PPC campaigns that haven’t invested in a mobile … [Read more...] about If The Need For A Mobile Campaign Hasn’t Smacked You Yet, Let Me Help
Ad Extensions in 5 Days Series: Call Extensions
This is the second installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! I don’t have an awesome picture of a Bill Cosby pudding ad like Felicia does in her post about site links, but I do have an awesome picture of Zack Morris and his sweet cell phone. Today we’ll discuss call extensions, reporting options in the interface, and how to understand … [Read more...] about Ad Extensions in 5 Days Series: Call Extensions
adCenter Search Partner Quality: Why You Might Be Wasting Money
November was going great for my account. Leads in adCenter had doubled in the last month and since the CPC is much lower than AdWords, our cost per leads was significantly below goal. It seemed too good to be true... and it was. About half way through the month, the client reached out to tell me something very strange was happening with their Bing leads. When the sales team … [Read more...] about adCenter Search Partner Quality: Why You Might Be Wasting Money
Sign Up for Hero Conf Alerts and Receive a Free White Paper!
PPC Hero and Hanapin Marketing are offering a free white paper, “Pay-Per-Click Strategies to Maximize Holiday Sales,” for those who sign up for Hero Conf Alerts before December 25, 2011. Hero Conf, the exciting new paid search conference on April 16-17, 2012 in Indianapolis, will provide you with the opportunity to listen to and meet close to twenty of the brightest experts in … [Read more...] about Sign Up for Hero Conf Alerts and Receive a Free White Paper!
Facebook Ads and “The Sale Before the Sale”
Even more than most ads, Facebook Ads are tasked not so much with making the sale, but in making "the sale before the sale." In other words, your Facebook ads have to sell the prospect on giving you an audience. And this comes in two stages, as well: Stage 1: Sell the prospect on halting their otherwise satisfying experience browsing their newsfeed to actually pay attention … [Read more...] about Facebook Ads and “The Sale Before the Sale”
You mean it’s like, “If at first you don’t succeed, try, try again.”
As the 1947 version of Miracle on 34th Street points out, sometimes we don't make our goals or succeed on the first attempt. Hanapin Marketing's goal for PPC Hero was to increase monthly pageviews to 91,906 by December 1, 2011. Despite some excellent blog posts in November, we finished the month at 75,149 pageviews, which was 18% away from our goal. However, we will continue … [Read more...] about You mean it’s like, “If at first you don’t succeed, try, try again.”
Ad Extensions In 5 Days! Site Links – Small But Mighty!!
This is the first installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! Today we will discuss how amazing site link extensions can be for your PPC campaigns. If you were a pay per click metric or cool option to use in a PPC account, what would you be? I would be a site link extension for sure. In fact, when they first came onto the scene, I posted … [Read more...] about Ad Extensions In 5 Days! Site Links – Small But Mighty!!
More Mysteries of Modified Match—the Negatives
Aside from the title of this blog post sounding like something that kept us in the basement around the warm glow (and tireless hum) of a computer during high school, this entry deals with a pertinent question that has come up while using modified broad match keywords: how do we properly utilize negative keywords with it? Modified broad match comes with its own … [Read more...] about More Mysteries of Modified Match—the Negatives