Ad position, the forest containing all your account metric trees! (Sorry, it’s Friday, and the clichés abound.) A high quality score combined with the right keyword bid means your ad gets a higher and higher position on Google SERPs. But, how do you analyze your ad position in AdWords? And, how do you know what your optimal position really is? Some accounts do perform better … [Read more...] about Everything You Need to Know About Ad Position in AdWords
Search Results for: PPC
Analytics Regular Expression Characters
Regular expressions can seem like a foreign language, but once you know how they work you won't know how you ever used Google Analytics without them . This post will help you understand how each of the regular expressions function and includes examples of how they can be used for your account. What is does: Turns the character following the backslash into plain text. How it … [Read more...] about Analytics Regular Expression Characters
Free Ad Writing and Testing Webinar
Hanapin Marketing and PPC Hero have been offering free webinars for a few months now, and we're not stopping! Next up in our webinar series, Kayla will present "Ad Writing and Testing- Benefits and Best Practices." This session will cover basic to advanced best practices and strategies, so all levels of expertise are encouraged to attend! Join us Monday, February 20 from … [Read more...] about Free Ad Writing and Testing Webinar
Images, Headlines, and Targeting — Oh My!
I once saw a video clip of British-Irish comedian, Jimmy Carr, doing a bit on “enlargement” e-mails, asking if everyone else was getting spammed by them too, or if they were somehow targeting him based on some sort of presumed need. He ended it by saying that the worst part was how half the e-mails were forwards from his girlfriend ; ) Well, I can’t speak to those kinds of … [Read more...] about Images, Headlines, and Targeting — Oh My!
AdWords Keyword Statuses & Diagnostics
As paid search managers, keywords are a crucial part of our daily grind. It is important that we continue to learn and develop better understandings of how each and every one contributes to our search marketing strategy, so we can easily make informed decisions. What’s working? Why? What’s not working? Why? These are some of the questions that any diligent account manager … [Read more...] about AdWords Keyword Statuses & Diagnostics
Register Now to Receive Logo in Hero Conf Handbook!
Register for Hero Conf before January 30 and your company's logo will be placed next to your name in the Hero Conf handbook! Are you having trouble convincing your boss that it is a great idea for you to attend this paid search conference? Check out our Justify Your Trip letter, which outlines several of the benefits of attending Hero Conf including: • Hosted in Indianapolis, … [Read more...] about Register Now to Receive Logo in Hero Conf Handbook!
Something You Need to Know About the Google Display Network
Some people are a little afraid of the Google Display Network. There are all kinds of targeting options, segmentation options, and it can rack up a lot of money in a small amount of time. I feel lucky because some of my first accounts were ones in which the Display Network was a primary source of traffic, so I learned pretty fast that the GDN isn’t something to be afraid of – … [Read more...] about Something You Need to Know About the Google Display Network
AdWords Graphs Are My Best Friend
A couple weeks ago I wrote an article about desired outcomes in PPC. A big idea behind that article is to know what you are doing and why you are doing. This is a follow-up to that and some advice on how to retrace your steps in an effort to duplicate great account performance of past. I'll also give you some insight into how I go about diagnosing account issues. In my current … [Read more...] about AdWords Graphs Are My Best Friend
Easier with Editor: AdWords Campaign Experiments
With as many tasks as PPC account managers are required to balance on their plates, the addition of AdWords Campaign Experiments (ACE) to the AdWords interface in 2010 was welcomed with open arms from many. This feature allows account managers to determine testing parameters and apply them to a given campaign’s elements in order to optimize performance in a controlled and … [Read more...] about Easier with Editor: AdWords Campaign Experiments
Interview with Marc Poirier from Acquisio
This week we had the opportunity to interview Marc Poirier, Co-Founder and CMO of Acquisio. Hero Conf is proud to not only have Marc as a speaker, but also to have Acquisio as our Platinum Sponsor! We enjoyed hearing Marc share some great information about PPC and Acquiso. PPC Hero: Welcome to this exclusive twitter interview with Marc Poirier, Co-Founder and CMO of … [Read more...] about Interview with Marc Poirier from Acquisio
Learning from “Controls”
In direct marketing, the ad that sets the performance baseline -- the ad you're writing against -- is known as the control. Sometimes controls get beaten and replaced very quickly, and sometimes they run for decades. And learning from successful controls is an important part of improving. But if you're not the advertiser, how can you tell when an ad you see is a control? … [Read more...] about Learning from “Controls”
Conversion Rate Redemption! Receive a FREE Account Analysis with Hero Conf Registration Through 1/22
Now through January 22nd, receive a free analysis of your AdWords account with your Hero Conf registration- compliments of Query Miner! Act now, because this is limited to the first 25 registrants. Once you register, we will send you a unique URL. You provide authorization for Query Miner to pull data from the account (via the AdWords API using oAuth), and they will send you a … [Read more...] about Conversion Rate Redemption! Receive a FREE Account Analysis with Hero Conf Registration Through 1/22
