Imagine you're creating a Facebook ad targeted to professional photographers. And you don't have ready access to the data which would allow you to target by Nikon or Canon preference. Would you still be willing to design ads that call out Canon or Nikon fans by name? This question came to my mind after seeing this ad on my wife's Facebook page: Also, here's a little … [Read more...] about Intentionally Excluding Half Your Audience?
Search Results for: PPC
CTR Healing: Raising Click Through Rate For Better Performance
This is the first installment from our PPC Love series for this month. For the purpose of today’s post, we’ll be discussing click through rate and offer up a few ways to improve CTR in your own accounts. Ooh baby, I’m hot just like an oven I need some [CTR] lovin’ And baby, I can’t hold it much longer It’s getting stronger and stronger… Click through rate is … [Read more...] about CTR Healing: Raising Click Through Rate For Better Performance
Letter from the CEO – “Life is like a box of chocolates. You never know what you’re gonna get.”
With Valentine's Day just around the corner, we're going to see a lot of boxes of chocolate and love quotes. At Hanapin, we decided to get into the spirit of things by showing our paid search accounts even more love throughout this month! As Forrest Gump's momma figured out, you might get a delicious crunchy pecan or a chocolate-covered salted caramel. Here at PPC Hero, … [Read more...] about Letter from the CEO – “Life is like a box of chocolates. You never know what you’re gonna get.”
Lost Impression Share Metrics Come to adCenter
Yesterday, after months of frothing anticipation on the part of PPC Hero and the Internet at large, Microsoft announced that impression share reporting has been released in adCenter. In the colorful blog post penned by an author that favors the same sorts of hats as our own beloved Jeff Allen, Microsoft gleefully announced the following metrics are all available for your … [Read more...] about Lost Impression Share Metrics Come to adCenter
Mark Zuckerberg and Paid Search
Have you heard anything about the Facebook IPO this week? Me either. Back to reality now…I haven’t been able to avoid this news in the least. The articles keep rolling in too. My favorite addition today was the Washington Post analyzing how Zuckerberg could be worth more than Google founders Sergei and Larry. Why all the fuss? Saying it’s obvious is a bit of an understatement. … [Read more...] about Mark Zuckerberg and Paid Search
Hero Conf Super Early Bird Discount Ends Tomorrow!
Friday, February 3, is the last day to register for Hero Conf and still receive the Super Early Bird Discount. Day 1 is $450 (discounted by more than 50%), Day 2 is $1200 (discounted by nearly 30%), and both days are $1320 (discounted by nearly 40%). This week we would also like to share an interview with Joanna Lord, the Director of Customer Acquisition & Engagement at … [Read more...] about Hero Conf Super Early Bird Discount Ends Tomorrow!
Happy Groundhog Day!
Then put your little hand in mine. There ain't no hill or mountain we can't climb. Babe... … [Read more...] about Happy Groundhog Day!
Guide to URL Tagging and Tracking in Google Analytics
Over the years, we've written a lot of articles on a wide variety of topics related to PPC. Even though we post new content almost every day, there are some posts that seem to resonate more with our readers over time. Each time we look at our most popular posts, PPC Hero's articles about URL tracking in Analytics are always at the top even though some of them were written in … [Read more...] about Guide to URL Tagging and Tracking in Google Analytics
Best WTQ’s from 2011 – Plus Some Negative Keyword Tips!
Twenty eleven brought us some strange, sometimes shocking, usually funny search queries. The whole Hanapin office had a great time mining our reports to bring you these gems. We had some great WTQ post tributes to icons such as Justin Beiber, J.T., and Wayne & Garth during 2011; but for this month’s What the Query, I wanted to bring you a list of our top 15 search queries … [Read more...] about Best WTQ’s from 2011 – Plus Some Negative Keyword Tips!
Seasonal Greetings? I Should Hope So!
It's social media, right? Meaning that social context has huge influence over what gets noticed and reacted to, right? And by "social context" I mean that you think different thoughts, and are likely to respond to different bids for your attention, on December 3rd than July 3rd -- or even on Sunday afternoon than on Monday morning. In other words, seasonal events, holidays, … [Read more...] about Seasonal Greetings? I Should Hope So!
Hanapin is Hiring! Looking for Account Managers!
Hanapin Marketing is currently seeking several Account Managers to join our team, with and without PPC experience, who want to work with some of the best companies nationwide. While PPC experience is preferred, it's not required, as we have a comprehensive and intensive 12-week training program to get you up to speed on everything we do. Spend your days where your talents … [Read more...] about Hanapin is Hiring! Looking for Account Managers!
Hero Conf Early Bird Deadline Ends Friday!
Life is like a box of chocolates... ...but this time you know exactly what you're gonna get! And that's SUPER EARLY BIRD pricing for Hero Conf! Register for Hero Conf by Friday, February 3, and save $300 on a general pass. Save $800 on a general pass+workshop combo! Seats will sell out, and you do not want to miss this paid search event! If you need more information, check … [Read more...] about Hero Conf Early Bird Deadline Ends Friday!
