Google Analytics provides a cornucopia of statistics. Some are the turkey and mash potatoes to your Thanksgiving dinner, and the others are the potluck sides that may go under-eaten. I’m calling these less utilized metrics “Random,” because they are statistics that you may not monitor on a consistent basis, and you may not even know how to use them. I’m a firm believer that if … [Read more...] about Google Analytics: Creating Deliberate Results from Random Metrics
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If You’re Not Using This Gmail Ad Targeting Tactic, You’re Missing Out
You already know that you can use the Adwords Content Network to target Gmail users. The ability to advertise to Gmail users through Adwords has been around for years. But outside of the occasional privacy complaint, you don’t hear much about this ad option. Well, I’m going to show you an awesome tactic to use when running Gmail ads that gives you a unique opportunity to … [Read more...] about If You’re Not Using This Gmail Ad Targeting Tactic, You’re Missing Out
9 Tips to Increase CTR this Holiday Season
I was thinking about writing a blog post on upcoming holidays and while doing so, I saw half of my colleagues already on the running to buy Christmas gifts which made me realize how intensive PPC campaigns would have been for retail marketers. Holiday season is about gift giving and this mentality is different than the rest of the year. To gain the most out of your PPC holiday … [Read more...] about 9 Tips to Increase CTR this Holiday Season
Announcing Hero Conf 2012 Speakers!
PPC Hero and Hanapin Marketing are proud to announce a fantastic line-up of speakers for Hero Conf 2012. We are looking forward to hearing these industry-leading experts share their PPC knowledge in Indianapolis on April 16 & 17. Stay tuned for further information and visit www.heroconf.com to register or sign up for Hero Conf alerts/updates. *Hero Conf 2012 … [Read more...] about Announcing Hero Conf 2012 Speakers!
New Google Analytics Interface Features
While I was at Pubcon a week ago I had the opportunity to talk to Ashish Vij from Google's Analytics team. You can read about all of my adventures and lessons learned at Pubcon. Here are some of the cool things that Google has that are new to the New Google Analytics Interface. One of the most important take-aways from this session was when Ashish talked about making sure … [Read more...] about New Google Analytics Interface Features
Happy Absurdity Day!
Today is Absurdity Day, a time to let go of reason and logic and celebrate nonsense. It seems like PPC Hero and Ms. Clicks got caught up some absurdity of their own! … [Read more...] about Happy Absurdity Day!
Exact Match Negative Keywords Live in adCenter
Microsoft Advertising adCenter has been very busy lately with updates to the UI, Desktop editor and the Import Campaign beta, but it doesn’t look like they’re quite done. Late yesterday afternoon, adCenter released a post on their blog informing readers that their negative keyword management had received a face-lift in the most recent version 8.1.111 of the Desktop editor, UI … [Read more...] about Exact Match Negative Keywords Live in adCenter
Stop Being Clever and Just Harvest Demand, Please
When it comes to your PPC campaigns, it is easier, better, faster, smarter to focus on harvesting demand. That’s in contrast to those who are trying to be clever by creating demand for their product or service. Look, people engaging with PPC ads typically are very clear about what they are searching for. Even if they type a broad term such as “hotels,” chances are they have a … [Read more...] about Stop Being Clever and Just Harvest Demand, Please
Improved Google Product Ads – Just In Time for the Holidays!
As a follow-up to last week’s blog series on holiday PPC management, which included tips on holiday keyword research, account structure, ad position and holiday-specific landing pages, I thought it would be beneficial to discuss Google’s recent improvements to their Product Ads, and why investing in Product Ads may be useful to you or your ecommerce clients this holiday … [Read more...] about Improved Google Product Ads – Just In Time for the Holidays!
Social Extensions: +1 Your Ads
Earlier this month Google unveiled Google + pages for business, and they are continuing to innovate new ways to help link these pages with your Adwords campaigns. So, on the 9th, Google introduced Social Extensions, another feature of their popular Ad Extensions. In short, this feature allows the Social Network of Google + to interact with your Adwords ads, and can help CTR. … [Read more...] about Social Extensions: +1 Your Ads
Whaddya’know Wednesdays: The Top 5 New Features We’re Grateful For in 2011
The PPC world is one that changes often, quickly, and always in the direction of more awesome. So, it's no surprise that we're thankful for a lot of the new features that adCenter and AdWords rolled out this year. Felicia Coover goes over them in this week's Whaddya'know Wednesdays vlog. Check out the links below to read the articles she's talking … [Read more...] about Whaddya’know Wednesdays: The Top 5 New Features We’re Grateful For in 2011
Working Together Non-Redundently
If I had to choose between a boring ad image with a great headline and a great ad image with a boring headline, I’d take the boring headline matched to an intriguing, eye-catching image. I think most people would. And here’s a perfect example of this choice: The image itself is a kick-butt collage that’s both visually striking and emotionally intriguing. We want to know … [Read more...] about Working Together Non-Redundently