Google announced that they have moved Think Insights out of beta last week. At first glance, I didn’t think much of it. Butafter spending about 20 hours in it reading over research reports and searching for my name in the Insights for Search to see how I’m trending (I’m not), I’ve come to the conclusion that there is a wealth of information in this tool that will help you … [Read more...] about Make the Most of Google’s New “Think Insights”
Search Results for: PPC
A Video Companion To: The Sweet Spot – Bidding Smartest, Not Hardest
You've all read Bryan's blog post from November 2nd. Since there was a such a good response to the post (maybe it had something to do with including a picture of the Biebs)--Bryan decided to make a video companion to the post. He shows you, in Excel, how to look over your keywords report to make the best bidding decisions. https://www.youtube.com/watch?v=89vXpyJ4WhA Check out … [Read more...] about A Video Companion To: The Sweet Spot – Bidding Smartest, Not Hardest
Lessons Learned at Pubcon 2011
Over the past week I have been at Pubcon 2011 in Las Vegas. This was one of the first times that I had thought about setting up each and every PPC account the same. I went into a session by Joe Larato about SEO and how we should process things out. I never realized what I should be doing to help my PPC clients and future PPC clients out. Some of my key takeaways from Pubcon … [Read more...] about Lessons Learned at Pubcon 2011
Honoring Our Veterans
PPC Hero salutes all the brave military men and women who have fought for our country. We honor and remember you, today and always. … [Read more...] about Honoring Our Veterans
Oh Come, All Ye Awesome Holiday Landing Pages
This is the third installment of our Jingle Your Bells All The Way To The Bank holiday PPC management series, where I will discuss a few landing page optimization techniques that can help increase your conversion rates during the holiday shopping season. The Holidays are just around the corner, which means it’s time to start preparing for that influx of seasonal traffic we … [Read more...] about Oh Come, All Ye Awesome Holiday Landing Pages
Google Bottom Ad Placements Eroding CTR
I wrote a post last week about the new Google ad placements. It took a while for me to spot an instance of an ad at the bottom of search results, but I finally did. And when I did, it concerned me. What I saw wasn’t cases of the top placements being full and what would be on the side being at the bottom. The only instances I saw of bottom ads were where sponsored links could … [Read more...] about Google Bottom Ad Placements Eroding CTR
The Complete Guide To adCenter’s New & Improved User Interface
Change is something we’ve come to expect in the paid search industry. It’s almost as if new enhancements and features are introduced on a weekly basis, and they have been. This month alone, Google AdWords rolled out dynamic search ads, +1 button for display ads and their new bid-per-call system. On the other hand, the Yahoo! Search and Bing also recently introduced a handful of … [Read more...] about The Complete Guide To adCenter’s New & Improved User Interface
All I Want For Christmas Is For My Ads To Show!
In the magical land of PPC, getting your ads to show can sometimes be a Grinch; however, if you follow a few simple rules you can fulfill your holiday revenue stocking. In this third installment of our series, Jingle Your Bells All The Way To The Bank, we’ll discuss writing snazzy holiday copy for Sarah’s keywords and Kayla’s account structure. And perhaps we will talk about … [Read more...] about All I Want For Christmas Is For My Ads To Show!
Have Yourself A Merry Little Account Structure
Happy almost-holiday season, PPC Hero’s! For our second installment in the Jingle Your Bells All The Way To The Bank holiday PPC management series, I’m going to take you to the next step in your planning: account structure. Yesterday, Sarah helped you make your way through specialized keyword research for the holiday season, including which holidays to target, gift recipients … [Read more...] about Have Yourself A Merry Little Account Structure
Is Your Headline the “Ticket on the Meat”?
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising." - David Ogilvy I couldn't help but think of this quote when I came across the following ad: And it wasn't the "ticket on the meat" analogy that recalled the quote (though that did help). What brought Ogilvy's wisdom immediately to mind was the … [Read more...] about Is Your Headline the “Ticket on the Meat”?
4 Questions to Ask Your Google Analytics
Google Analytics provides answers to many questions that can increase PPC performance. But are you asking it the right questions? Here are 4 questions you should be asking Analytics, and what the answers tell you. 1. Am I making money or losing money with PPC? Tracking revenue and expenses is easy to do with Analytics. If your web site does ecommerce, analytics ecommerce … [Read more...] about 4 Questions to Ask Your Google Analytics
Letter from the CEO – “Looks like you’ve been missing a lot of work lately.”
"I wouldn't say I've been *missing* it, Bob." You may have noticed that I didn't post a 'Letter from the CEO' in October. My days at Hanapin have been extraordinarily busy lately with planning some big projects. Among them, we've officially accounced Hero Conf, and seven new team members started too! I'm back in the saddle though, and I'm lucky to have a team that kept … [Read more...] about Letter from the CEO – “Looks like you’ve been missing a lot of work lately.”