As the temperature continues to drop, it's time pull out your favorite, coziest holiday sweater. It's the best and most festive way to stay warm. PPC Hero and Ms. Clicks are certainly excited about their new holiday sweaters! … [Read more...] about Holiday Sweater Day!
Search Results for: PPC
Google Analytics Real Time
With the new version of Google Analytics that was recently launched alongside Multi-channel funnels, Google also launched a new Beta called Real-Time. The launch was actually on September 29, and search marketers with access have done a great job of digging into this neat new tool and seeing what it can really do, and what sort of impact it might have on how we make decisions … [Read more...] about Google Analytics Real Time
Tips For Managing Accounts Simultaneously in AdWords and AdCenter
If you’re managing accounts in multiple search engines, implementing universal changes can be a challenge. Clunky user interfaces, variances in data column names, inconsistent report type availability, all contribute to less than efficient management of otherwise similar information. So, I thought it would be helpful to provide some best practices in managing your PPC campaigns … [Read more...] about Tips For Managing Accounts Simultaneously in AdWords and AdCenter
Visually Striking + Emotionally Compelling
For an image to grab eyeballs it has to be visually striking. But visually striking images won’t keep attention unless they have a compelling emotional content (also called “story appeal”). Combining the two practically guarantees a unignorable ad image. That’s the theory at least. Here’s an example: So you have the typical mid-riff baring fitness-model looking woman, … [Read more...] about Visually Striking + Emotionally Compelling
Making AdWords Work For SMBs With Bid Automation
In this line of work, I’ve talked to many small to mid-sized business owners who are trying to buy into the whole “get seen on the Internet” thing but don’t know exactly how to do it. They’ve set up a Google places page, got a few Yelp reviews, they might have even hired a guy to design their own website and do the SEO for it. Then they find out that SEO takes a little longer … [Read more...] about Making AdWords Work For SMBs With Bid Automation
Hero Conf Holiday Special!
Register before December 31 and receive an ADDITIONAL $100 discount. That's over $600 in savings! Use discount code- JINGLE! Register HERE! Topics include: Advanced Mobile Retargeting Account Structure Quality Score E-Commerce PPC Analytics Conversion Tracking Ad Copy Campaigns on a Small Budget Managing a Medium to Large Budget Account Landing Pages Conversion Rate … [Read more...] about Hero Conf Holiday Special!
How to Test Broken Conversion Tracking
The need for conversion tracking in PPC marketing has definitely infiltrated the ‘Land of Best Practices’ and most PPC managers accept it as a factor that can ease the management process by a large degree. But what happens when it goes haywire and breaks…or you suspect it has, at the very least? As with many things in PPC, the trick is to test it and I’m going to give you a … [Read more...] about How to Test Broken Conversion Tracking
Budget and Bidding Webinar Recording!
Yesterday, Jessica Cates hosted a webinar on how to budget and bid successfully. She discussed bidding strategies, finding your account "sweet spot," and most importantly, calculating and improving your return. We want to thank everyone who participated and asked some great questions! For those of you who could not attend, we missed you! And, because we don't want you to miss … [Read more...] about Budget and Bidding Webinar Recording!
Expert Advice and Best Practices for AdWords Dummies
Lately I have been trying to compile the coolest metrics and best practices to look for in your Adwords campaigns. That not only helps me touch base and recall all the best practices but also reminds me to stick to them while refining my failed digital marketing tests, so a word of advice from experts to beginners. Search Marketing campaigns are focused on numbers and stats … [Read more...] about Expert Advice and Best Practices for AdWords Dummies
A Video Tutorial: How To Make Custom Channels In Multi-Channel Funnels
We recently published a guide to Multi-Channel Funnels and told you 5 questions you need to answer about your PPC account with Multi-Channel Funnels. Now, from the same author of these fantastic posts, Bethany Bey, we're providing a video tutorial showing you how to make a custom channel in MCF. Specifically, in this video tutorial Bethany uses the example of creating a custom … [Read more...] about A Video Tutorial: How To Make Custom Channels In Multi-Channel Funnels
Is Internet Marketing School Worth It? A Story About My Full Sail Degree.
[EDIT: Comments that include profanity, link dropping, or general trolling will be deleted. Enjoy the article and keep it clean in the comments.] Working with room full of PPCers, I can tell you that we have an extraordinary group of people, each with a unique background. I can also tell you that with the exception of myself, no one in my office, current or past, has PPC … [Read more...] about Is Internet Marketing School Worth It? A Story About My Full Sail Degree.
Great Facebook Ads Start With “WHO”
Imagine you have to write a Facebook ad for the Christian organization, Focus on the Family. What kind of ad would you make? Now, if you’re any good at writing ads, you’re probably already asking me: who am I writing this ad to? Who’s the customer? Especially if it’s a Facebook Ad. But chances are you’d settle for a far less effective answer than you deserve, even when … [Read more...] about Great Facebook Ads Start With “WHO”
