As Kayla mentioned in her introductory post on Friday, this week we’ll be giving you one post a day about ramping your e-commerce PPC acc0unt for the upcoming holiday shopping season. Today I’ll be giving you some tips on doing effective holiday-focused keyword research, and be sure check back tomorrow for Kayla’s post, as she’ll be telling you how to put these new keywords to … [Read more...] about Rockin’ Around the Holiday Keyword Research Tree
Search Results for: PPC
Overview and Analysis of AdWords Bidding Options
When I took the AdWords test for the first time, there were two bidding options: CPM and CPC. Now there are many different ways to bid in AdWords and you can even mix and match these strategies together. In the bidding options survey results posted yesterday, the majority of people use manual bidding. I've tried most of these options to see how I can affect performance and … [Read more...] about Overview and Analysis of AdWords Bidding Options
Will Google Update Impact Paid Search?
Get “fresher” organic search results today, thanks to Google algorithmic update. This update impacts about 35% of all searches. Specifically, search times that indicate you are looking for web pages that contain/sell: • Recent Events • Hot Topics • Regularly Recurring Events • Frequently Updated Content (i.e. Best SLR Camera) This update builds upon Caffeine, which already … [Read more...] about Will Google Update Impact Paid Search?
Question Received
Thank you for submitting your question to PPC Hero! Check out our monthly Ask PPC Hero post to see answers to submitted questions. … [Read more...] about Question Received
Our Greatest Hits for October 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from October. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! October was a month of great “how to” and resource posts from Hanapin Marketing! Abby comes in first place with a post from the … [Read more...] about Our Greatest Hits for October 2011
The Results of our Bidding Options Survey are In!
Last week, we posted a survey asking you for your feedback on AdWords bidding options. We asked our readers what bidding options they currently use in AdWords and which one they find the most beneficial. Over 100 people responded to our survey! Check out the results below. The majority of people are using manual bidding for clicks in their accounts. Less people overall are … [Read more...] about The Results of our Bidding Options Survey are In!
It’s Official: New Ad Placements on Google
Paid search ads at the bottom of Google search results have been seen for several months. Today, Google announced that these new ad placements have been rolled out across their network. When to utilize these new placements will be determined dynamically. So, searchers will not always see ads at the bottom of their results. (At least not yet.) Here’s what the new ad placements … [Read more...] about It’s Official: New Ad Placements on Google
MSN adCenter Introduces Import Campaigns Feature
So, you’re managing a PPC account that’s running on AdWords and adCenter. That’s pretty common practice. Do you have issues syncing the two? Do you constantly have to download things from AdWords to upload into adCenter? Well, adCenter has just made this ezee-pee-zee for you all! The Import Campaigns feature allows you to port your data from AdWords directly into adCenter … [Read more...] about MSN adCenter Introduces Import Campaigns Feature
The Sweet Spot—Bidding Smartest, not Hardest
We’ve all been there in our accounts—keyword isn’t performing well, and its at position four on average, lets throw money at it until it stops being such a pain. SMART! Then dust off your hands, and go back to the Bieber vid you were secretly watching (we know you do, we can see your queries). But then tomorrow comes around, and hey hey, the average position is way up! Yes! But … [Read more...] about The Sweet Spot—Bidding Smartest, not Hardest
Are Stock Images Really That Bad?
As Conversion Rate Optimization professionals already know, stock photos almost always test worse than authentic photos. Does the same hold true for Facebook Ads? Before I answer that, it's important to realize that, for conversion rate optimization, the "stock" in "stock photo" usually has nothing to do with whether the image was purchased on a stock photo Website or … [Read more...] about Are Stock Images Really That Bad?
Location Targeting in Google Adwords Gets Revamped
According to Google, location targeting (also called geo-targeting) has lowered paid search cost-per-click (CPC) by as much as 36%. This drastic increase in performance must be why Google has announced that they are revamping how their Locations setting works within in the Adwords interface. To make geo-targeting easier for advertisers Google has connected the location … [Read more...] about Location Targeting in Google Adwords Gets Revamped
How To Prepare A Landing Page Report In Excel
So, you've been testing landing pages like a good little PPC Account Manager should. Good job! But, now what? How do you tell which is doing the best? How do you present this to your boss/client? Prepare a landing page report in Excel--duh! Don't worry, Jessica Cates is going to show you exactly how to do it. You'll be on your way to showing the results of all your hard work … [Read more...] about How To Prepare A Landing Page Report In Excel