Happy 5th Birthday Search Engine Land, from all of us at PPC Hero. … [Read more...] about Search Engine Land Turns 5!
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Happy 2nd Anniversary Angry Birds!
Angry Birds was first released two years ago today and since then has been downloaded over 300 million times. People play the game 200 million minutes per day, equal to 16 years of game play every hour of every day! It's so popular, that even PPC Hero and SEO Boy are using Angry Birds' techniques to combat the ROI Bandit. … [Read more...] about Happy 2nd Anniversary Angry Birds!
Ad Extensions In 5 Days Series: Wrapping It Up!
Our PPC Hero team of experts has done it again! Five days of great information on how to get the most out of AdWords Ad Extensions. It seems like we all took a bit of a 1980’s spin on things this month and rightfully so. I mean, who doesn’t want to compare the coolness of the Fresh Prince, Bill Cosby, Mallory Keaton, Zach Morris and Sam Malone to Google ad extensions?! If … [Read more...] about Ad Extensions In 5 Days Series: Wrapping It Up!
Ad Extensions in 5 Days Series: Social Extensions
This is the fifth installment in our series Fully Utilizing AdWords' Ad Extensions in Just 5 Days! Today, I will cover everything you need to know about AdWords social extensions and how they can benefit your search and display network campaigns. What are social extensions? Social extensions are used to enhance your social marketing efforts by allowing you to share +1’s … [Read more...] about Ad Extensions in 5 Days Series: Social Extensions
Ad Extensions in 5 Days Series: Location Extensions
So far in this series, you’ve learned how to take advantage of sitelinks, call and product extensions to increase the performance of your AdWords accounts. In today’s fourth installment to the series, I’ll show you how location extensions can contribute even further because let’s face it, you want your customers to be able to find you…especially if you can help them get away … [Read more...] about Ad Extensions in 5 Days Series: Location Extensions
O Conversions, Where Art Thou?
Find out at Hero Conf! Join us April 16-17, 2012 in downtown Indianapolis, Indiana. We announced Hero Conf speakers last month, and we are thrilled to announce a few additions to our already rock star lineup: Elizabeth Burkholder, Agency Lead for Google Shawn Livengood, SEM Manager for BuildASign.com, PPC Without Pity Robert Brady, PPC Consultant, Righteous Marketing We would … [Read more...] about O Conversions, Where Art Thou?
Our Greatest Hits for November 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from November. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! One of our newest resident PPC experts, Jeff, hits the top with his post, Google Bottom Ad Placements Eroding CTR. Jeff … [Read more...] about Our Greatest Hits for November 2011
Ad Extensions in 5 Days Series: Product Extensions
In today’s installment in our series, Fully Utilizing AdWords’ Ad Extensions in Just 5 Days!, I will be reviewing Google’s Product Extensions and how you can use them in AdWords to boost your existing campaign performance. To continue our series’ theme of classic sitcom references, I thought Mallory Keaton would be appropriate for Product Extensions. If there’s someone that … [Read more...] about Ad Extensions in 5 Days Series: Product Extensions
If The Need For A Mobile Campaign Hasn’t Smacked You Yet, Let Me Help
All the scrolling I have to do to use your site on my phone is hurting my head. There’s no way you’ve existed in the PPC world for any amount of time without hearing that you should have mobile sites and should segment your PPC campaigns by device to better target mobile users. But, there are still some companies out there running PPC campaigns that haven’t invested in a mobile … [Read more...] about If The Need For A Mobile Campaign Hasn’t Smacked You Yet, Let Me Help
Ad Extensions in 5 Days Series: Call Extensions
This is the second installment in our series Fully Utilizing AdWords’ Ad Extensions in Just 5 Days! I don’t have an awesome picture of a Bill Cosby pudding ad like Felicia does in her post about site links, but I do have an awesome picture of Zack Morris and his sweet cell phone. Today we’ll discuss call extensions, reporting options in the interface, and how to understand … [Read more...] about Ad Extensions in 5 Days Series: Call Extensions
adCenter Search Partner Quality: Why You Might Be Wasting Money
November was going great for my account. Leads in adCenter had doubled in the last month and since the CPC is much lower than AdWords, our cost per leads was significantly below goal. It seemed too good to be true... and it was. About half way through the month, the client reached out to tell me something very strange was happening with their Bing leads. When the sales team … [Read more...] about adCenter Search Partner Quality: Why You Might Be Wasting Money
Sign Up for Hero Conf Alerts and Receive a Free White Paper!
PPC Hero and Hanapin Marketing are offering a free white paper, “Pay-Per-Click Strategies to Maximize Holiday Sales,” for those who sign up for Hero Conf Alerts before December 25, 2011. Hero Conf, the exciting new paid search conference on April 16-17, 2012 in Indianapolis, will provide you with the opportunity to listen to and meet close to twenty of the brightest experts in … [Read more...] about Sign Up for Hero Conf Alerts and Receive a Free White Paper!
