Whether you’re a do-it-yourself small business or an agency managing hundreds of thousands of PPC dollars, you are leaving money on the table right now. Guaranteed. Or worse—you’re throwing money to Google or your competitors. But there’s hope. We can help you find your non-productive PPC spend and then turn those dollars into a well-oiled conversion machine. Because in today’s … [Read more...] about [New Guide with BounceExchange] 3 Proven Steps to Eliminate Wasted PPC Spending
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Flash Series Confirmation: Four Must-Have Tactics For Travel PPC
You're All Set! You're now registered for our Flash Series 20-minute webinar, Four Must-Have Tactics For Travel PPC. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: PPC Insights for the Tourism & Travel Industry Improvements To Google … [Read more...] about Flash Series Confirmation: Four Must-Have Tactics For Travel PPC
Flash Series: Four Must-Have Tactics for Travel PPC
More about this Webinar The travel agent of the modern world has undergone a seismic shift in identity. The modern day travel agent, better known as the consumer, is as informed as ever with an abundance of research tools at their fingertips. This change within the travel industry provides an excellent opportunity for search marketers. Much like travel, PPC is all about … [Read more...] about Flash Series: Four Must-Have Tactics for Travel PPC
Build Lower Maintenance PPC Campaigns With These 4 Tips
Working at an agency, you quickly realize how important it is to prioritize. Finding the balance between client communication, routine account optimizations, and strategy development is crucial to an Account Manager’s success. By spending a little more time in the beginning on new campaign builds, you can save time in the long run. Segment Ad Groups By Match Type In my … [Read more...] about Build Lower Maintenance PPC Campaigns With These 4 Tips
[New Guide!] The Complete Guide to Using Excel for PPC
Excel is a crucial tool for any PPC marketer’s daily workflow. From building campaigns and writing ads to analyzing aspects of your account, your job will be made (a bit) easier by being Excel savvy. Written by PPC Hero bloggers and excel masters, Rachael Law and Jacob Brown, this whitepaper will outline the most important tasks that we use Excel for in our day-to-day PPC … [Read more...] about [New Guide!] The Complete Guide to Using Excel for PPC
Excel Macros – The Unsung Hero Of PPC
Show me a PPC professional, and I’ll show you an avid Excel user (most of the time). We tend to be wizards at formula writing, concatenating, and calculating cell length. Templates are pretty easy to set up (utilize formulas and simply dump in the data when you’re ready), but this process can get a bit messy depending on what you’re trying to accomplish. Enter the Macro. … [Read more...] about Excel Macros – The Unsung Hero Of PPC
Don’t Miss PPC Hero Live Summit – Time to Diversify: Market Expansion
With Associate Director of Services, Cassie Oumedian, and Sr. Account Manager and social expert, JD Prater, explore market expansion opportunities within existing accounts and on social platforms like Facebook and Instagram, as well as programmatic advertising. The landscape is changing; you can’t afford to wait! Time To Diversify: Market Expansion Opportunities What … [Read more...] about Don’t Miss PPC Hero Live Summit – Time to Diversify: Market Expansion
Expand Your Reach With These 3 PPC Ad Platforms
A theme that I’ve been harping on over the past few months is that people are spending more time online than ever before and visiting an ever growing number of online destinations before making the decision to convert. This shift in user behavior means we must expand our reach beyond Google and Bing. If people are spending their time on other platforms and online sources, then … [Read more...] about Expand Your Reach With These 3 PPC Ad Platforms
Mastering PPC & Its Impact On Your Overall Marketing Strategy [PPC Hero Live Summit Session!]
With the PPC world growing and evolving by the minute, it’s important to keep your finger on the pulse of the latest developments and advanced strategies that are emerging. Gone are the days where accounts simply run on Google and Bing and nowhere else. In today’s PPC world, there is so much more to take advantage of and so many other platforms where a user can learn about your … [Read more...] about Mastering PPC & Its Impact On Your Overall Marketing Strategy [PPC Hero Live Summit Session!]
[New Whitepaper!] Eight Must-Have Tactics To Make Your Travel PPC Account Soar
The travel agent of the modern world has undergone a seismic shift in identity. Many would argue this position no longer exists, a profession that has crumbled and given way to the digital age. Some would nostalgically recall the freestanding concrete buildings riddled with destination banners and logos intertwined with airplanes as a thing of the past. And while this may be … [Read more...] about [New Whitepaper!] Eight Must-Have Tactics To Make Your Travel PPC Account Soar
An inside look at how we identify key trends and gaps – PPC Hero Live Summit session!
H. Stanely Judd once said “A good plan is like a road map: it shows the final destination and usually the best way to get there” – a statement that rings true to those of us in paid search advertising. There has been plenty of coverage in the PPC community on how to best approach our accounts. There are tutorials on estimating budgets, lively discussions on the best campaign … [Read more...] about An inside look at how we identify key trends and gaps – PPC Hero Live Summit session!
A Sensationalist’s Survival Guide To PPC Marketing
01Editor's Note - Today, we present the second submission in our Hero Conf Guest Blog Post Giveaway. The winner receives a free conference pass to Hero Conf Philadelphia. Today's post is from Gil Hong, PPC Account Manager at SEER Interactive. Let’s just face it, the PPC industry can be a scary place.You have competitors lurking around every ad position, clients/bosses that … [Read more...] about A Sensationalist’s Survival Guide To PPC Marketing
