Every year I love to dress up for Halloween. this year I have been everything from a Computer nerd to a Superhero. That got me into the though of what makes a good superhero? A superhero is someone that we all look up to, someone that makes us believe in something more then we think possible. For me a superhero has always been my Mom and my Dad. They despite all the crap I … [Read more...] about Funny Halloween Post
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Haaaaaappy Halloweeeeen!
Happy Halloween from all of us here at PPC Hero and the Addams family! Looks like SEO Boy...I mean, Cousin Itt is all set to start passing out some trick-or-treats! If you want to see the Addams' Family live, it's currently playing on Broadway, with Brooke Shields starring as Morticia Addams! Have a safe and Happy Halloween! … [Read more...] about Haaaaaappy Halloweeeeen!
Bidding on Branded Terms
The other day I got the question if someone should bid on their branded term even if they are already in the number one spot. This is a question that I get asked a lot. Should I be bidding on my branded terms when I own the space and no one is bidding on them? A big misconception in the PPC worlds is that you don't need to spend money bidding on your brand name. Most … [Read more...] about Bidding on Branded Terms
WTQ – Justin Bieber Style
Before I go to write our monthly What The Query?! post, I ask around the office for some WTQ gems my coworkers have mined in the last month. Normally, some pretty awesome ones come through the pipeline, but this month, Bethany provided me with a sweet Justin Bieber theme! Yay Biebs! To kick off this month’s WTQ post, below are the ad groups that Bethany had to add Justin … [Read more...] about WTQ – Justin Bieber Style
Which AdWords Bidding Options Do You Use?
When I started in PPC you could bid in one of 2 ways, by clicks or by impressions. Now there's automatic and manual bidding... bidding for clicks, conversions, and impressions... bidding for a max or target CPA... using conversions to enhance click bids... . I've tested all of these different bidding options in my account but still can't say which one works "best". I know … [Read more...] about Which AdWords Bidding Options Do You Use?
Using Social Media to Identify Negative Keywords
Negative keywords: likely the best and worst tool you have at your fingertips as a PPC account manager! Sometimes it’s difficult to identify the negative terms that will have the desired effect on your account (more qualified traffic, higher click-through rate and lower CPL), and the problem with relying on search query reports to find negatives for your account is that … [Read more...] about Using Social Media to Identify Negative Keywords
Sometimes It’s an Ad…
“The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.” ~ Howard Gossage So here’s the deal, anytime you’re creating a facebook ad, you can opt for either: a straightforward, predictable ad -- in other words, an ad that just might work for an already-interested late-stage buyers , or an unpredictable, interesting … [Read more...] about Sometimes It’s an Ad…
Google Introduces “Bid-Per-Call” In AdWords
If your client has a call center that can deal with the lead volume your PPC campaign creates, it’s probably no surprise to you that you should be taking advantage of that with Call Extensions. If you’re not, here’s an even better reason to start: you can now make specific call bids. Stop waiting on phone calls, and start advertising that phone number! If you’re using the … [Read more...] about Google Introduces “Bid-Per-Call” In AdWords
Google Analytics Cookie Infographic
Before I began working in PPC my favorite cookie was chocolate chip. Although I still find them incredibly delicious, these cookies don't provide the insight of my new favorite type: the Google Analytics cookie. Analytics uses cookies to define user sessions, and provide invaluable information about people who visit your site. Attachmedia has created an infographic that … [Read more...] about Google Analytics Cookie Infographic
AdWords Express Now Available in UK and Germany
Google announced that AdWords Express will now be available to all UK and Germany advertisers. Google released AdWords Express earlier this year as a way to help local merchants to get more local customers coming to their websites. In case this looks familiar to you, it used to be called Google Boost. Basically how AdWords Express works is you give Google your local business … [Read more...] about AdWords Express Now Available in UK and Germany
Understanding Auto tagging & 3rd Party Tracking
Download the PDF presentation here: Auto tagging and 3rd Party Tracking Presentation On Wednesday, Hanapin Marketing had its monthly company-wide training seminar (RedBop). We had some wonderful presentations and were able to get together as a company and share ideas. I worked with Abby and Jeff this month to present on the very broad topic of tagging urls and checking … [Read more...] about Understanding Auto tagging & 3rd Party Tracking
Google AdWords Introduces Dynamic Search Ads
Are you managing an AdWords account for a company that has tons of products? Do you find it difficult to keep up with writing ads for all the new products? Do products often get taken off the shelves before you have a chance to pause the ads? Well, Google hears your cries of frustration, friend. They’ve introduced the beta for Dynamic Search Ads. So, here’s how they work: … [Read more...] about Google AdWords Introduces Dynamic Search Ads