Yesterday Google announced on their blog a new mobile search ad product, custom search ads in mobile apps. Well today they've provided more information about this new ad format and how developers can use it to grow business on mobile. Apps that provide a search experience will now also be able to show ads related to those searches. This is a win win for users and developers, … [Read more...] about Search Ads Now In Mobile Apps
Search Results for: PPC
Lead Gen Comes to LinkedIn
The crew at PPC Hero knows the trick to the PPC trade can sometimes lie in the use of 2nd and/or 3rd tier search engines. Why? Generally speaking, they’re already targeted in some way to your core audience (think Shopping.com for Ecommerce sites) and there’s usually less competition (think cheaper clicks). Back in January, Linkedin took their advertising platform out of beta … [Read more...] about Lead Gen Comes to LinkedIn
Co-Branded Facebook Ads
Not everyone has a brand that’s both instantly recognizable and loved. That’s not to say your brand doesn’t have its own fans, just that it may not inspire a smile of instant recognition and interest. That works against you when it comes to display advertising. And one solution to this is to crib the cool-factor from another brand in order to plug your promotion. It’s not a … [Read more...] about Co-Branded Facebook Ads
Save the Date for Hero Conf 2012!
I'm excited to announce PPC Hero's signature event! The first annual Hero Conf, originally announced for this month, will now be held on April 16-17, 2012, in downtown Indianapolis. This exciting paid search conference will give you the chance to learn and network with the brightest minds in search marketing! Day 1 will be a traditional conference format with a single track … [Read more...] about Save the Date for Hero Conf 2012!
How To Use MSN adCenter’s Desktop Editor
You newbies have asked for it, and here it is! A video over-view of the MSN Desktop Editor and how to use it. Felicia takes you through and shows you what does what, how to upload excel worksheets into it, and how to fix it when you upload the wrong thing. This video isn't for the PPC Expert, but if you're new to PPC or even just new to MSN--this is the video you've been … [Read more...] about How To Use MSN adCenter’s Desktop Editor
The Future Keeps Getting Brighter for Display Advertising
In recent months, I’ve scarcely been able to read an online article or visit an industry news site without a Google banner ad reminding me to “Watch This Space.” Of course, the ad is part of Google’s ongoing and sizeable media blitz launched in the fall of last year to drive awareness – and of course investment – in a channel that has already become a multi-billion dollar … [Read more...] about The Future Keeps Getting Brighter for Display Advertising
Find Out Where Our Readers Found Success On The Display Network!
Last month we ran a series on How to Succeed on the Display Network. Since everyone's experiences are different, we asked our readers to provide their feedback about their experiences. We asked three questions: Which Display Network targeting options are you running in your PPC accounts? What are the top 3 Display Network targeting options where you've seen the most … [Read more...] about Find Out Where Our Readers Found Success On The Display Network!
3 Easy Ways To Prep Excel Worksheets For The AdWords Editor
Excel by itself can be a beast to tame, but add that to needing to use it to prepare uploads for the AdWords Editor, and you've got Cerberus on your hands if you don't know what you're doing. This week, Dave Rosborough shows us by example three easy tips in preparing an Excel worksheet for uploading to the AdWords editor. https://www.youtube.com/watch?v=hk9maHj_EX4 … [Read more...] about 3 Easy Ways To Prep Excel Worksheets For The AdWords Editor
How To Separate Match Types In adCenter
It's time again to compare and contrast AdWords vs. adCenter. There are a number of differences between how AdWords and adCenter function, and account managers often have to alter their strategy to adjust for these differences. In this post I'm going to take a look at how to split up match types in each search engine, a practice often considered only feasible in AdWords due to … [Read more...] about How To Separate Match Types In adCenter
How To Manage An Account With A Small Budget
Welcome to the second article in our PPC Hero Series, How I Manage A PPC Account With/Without ___________. If you missed Sarah’s post about how to handle Low Search Volume, you must to go straight to jail and not pass go – and then check it out! Today, I will give you the highlights on managing an account with a small budget. There are five golden rules that I live by to make … [Read more...] about How To Manage An Account With A Small Budget
Facebook Ad Reboot
So I thought it would be fun to actually re-write an ad, rather than just comment or critique existing ads -- show you how I might do it different, or at least what variations I'd consider worth testing. So let's start with this not-so-interesting ad I found for a rather interesting product: So here are a couple of quick and dirty reasons I believe this ad falls short of its … [Read more...] about Facebook Ad Reboot
The 10 Cardinal Sins of Paid Search Marketing
Having taken over many accounts from other agencies and clients, I have seen a fair number of mistakes made when managing any paid search campaign, be they small or large spend. If you are managing large amounts of money, it is critical that you not make these 10 mistakes to maximize your ROI. Yes, I realize there were only 7 deadly sins, but once I started this list, my … [Read more...] about The 10 Cardinal Sins of Paid Search Marketing