On November 9th, Dave wrote a blog post about Microsoft's new adCenter User Interface. To get more in depth with just what we love about it, Kayla decided to show you. In this video blog, she goes over the five things we love the most and shows you on her screen how to access and utilize them. If you have been putting off expanding your PPC accounts into MSN because of how user … [Read more...] about Our 5 Favorite New adCenter UI Features & How To Use Them
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Cyber Monday!
Cyber Monday was officially introduced in 2005 and was the highest spending day last year. It looks like PPC Hero is playing hooky and taking advantage of all the great Cyber Monday deals! … [Read more...] about Cyber Monday!
Happy Thanksgiving!
We hope you get to spend this Thanksgiving with those closest to you, and of course stuff yourself with delicious food! Happy Thanksgiving from all of us here at PPC Hero. … [Read more...] about Happy Thanksgiving!
The Hidden Gem of Facebook Advertising
My brilliant colleague at BoostCTR, Noran Shinnawy recently hosted a Rountable at SES Chicago titled: Facebook Ad Formats -- so titled specifically to broaden beyond Facebook Ads to include the use of Sponsored Stories. And in speaking to Noran about the event, she went so far as to call Sponsored Stories a "hidden gem." She says hidden, because incredibly few Facebook … [Read more...] about The Hidden Gem of Facebook Advertising
Google Analytics: Creating Deliberate Results from Random Metrics
Google Analytics provides a cornucopia of statistics. Some are the turkey and mash potatoes to your Thanksgiving dinner, and the others are the potluck sides that may go under-eaten. I’m calling these less utilized metrics “Random,” because they are statistics that you may not monitor on a consistent basis, and you may not even know how to use them. I’m a firm believer that if … [Read more...] about Google Analytics: Creating Deliberate Results from Random Metrics
If You’re Not Using This Gmail Ad Targeting Tactic, You’re Missing Out
You already know that you can use the Adwords Content Network to target Gmail users. The ability to advertise to Gmail users through Adwords has been around for years. But outside of the occasional privacy complaint, you don’t hear much about this ad option. Well, I’m going to show you an awesome tactic to use when running Gmail ads that gives you a unique opportunity to … [Read more...] about If You’re Not Using This Gmail Ad Targeting Tactic, You’re Missing Out
9 Tips to Increase CTR this Holiday Season
I was thinking about writing a blog post on upcoming holidays and while doing so, I saw half of my colleagues already on the running to buy Christmas gifts which made me realize how intensive PPC campaigns would have been for retail marketers. Holiday season is about gift giving and this mentality is different than the rest of the year. To gain the most out of your PPC holiday … [Read more...] about 9 Tips to Increase CTR this Holiday Season
Announcing Hero Conf 2012 Speakers!
PPC Hero and Hanapin Marketing are proud to announce a fantastic line-up of speakers for Hero Conf 2012. We are looking forward to hearing these industry-leading experts share their PPC knowledge in Indianapolis on April 16 & 17. Stay tuned for further information and visit www.heroconf.com to register or sign up for Hero Conf alerts/updates. *Hero Conf 2012 … [Read more...] about Announcing Hero Conf 2012 Speakers!
New Google Analytics Interface Features
While I was at Pubcon a week ago I had the opportunity to talk to Ashish Vij from Google's Analytics team. You can read about all of my adventures and lessons learned at Pubcon. Here are some of the cool things that Google has that are new to the New Google Analytics Interface. One of the most important take-aways from this session was when Ashish talked about making sure … [Read more...] about New Google Analytics Interface Features
Happy Absurdity Day!
Today is Absurdity Day, a time to let go of reason and logic and celebrate nonsense. It seems like PPC Hero and Ms. Clicks got caught up some absurdity of their own! … [Read more...] about Happy Absurdity Day!
Exact Match Negative Keywords Live in adCenter
Microsoft Advertising adCenter has been very busy lately with updates to the UI, Desktop editor and the Import Campaign beta, but it doesn’t look like they’re quite done. Late yesterday afternoon, adCenter released a post on their blog informing readers that their negative keyword management had received a face-lift in the most recent version 8.1.111 of the Desktop editor, UI … [Read more...] about Exact Match Negative Keywords Live in adCenter
Stop Being Clever and Just Harvest Demand, Please
When it comes to your PPC campaigns, it is easier, better, faster, smarter to focus on harvesting demand. That’s in contrast to those who are trying to be clever by creating demand for their product or service. Look, people engaging with PPC ads typically are very clear about what they are searching for. Even if they type a broad term such as “hotels,” chances are they have a … [Read more...] about Stop Being Clever and Just Harvest Demand, Please
