Last week we lost one of the greatest leaders in innovation that has ever been born. Steve Jobs was a great leader that inspired many people around the world. We'll miss him and everything he's done for Apple and the world. I have always been a big fan of Jobs and love to post stories about him and things he's doing. In order to honor him and the life that he lived I set up … [Read more...] about How Trending Topics Get High CTR Through Facebook Ads
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Our Greatest Hits for September 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from September. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! What’s the Secret of Your Success? Bethany has an idea of how to achieve PPC Success! She shares the top monthly PPC tasks to … [Read more...] about Our Greatest Hits for September 2011
Whaddya’know Wednesdays: 3 Tips for Managing MSN adCenter Accounts
MSN's adCenter can be a mysterious land of the unknown if you've been focusing all your efforts in Google. Many accounts start out this way and then work their way into MSN. If you've just recently moved into adCenter, or you find yourself struggling with your adCenter accounts, we've got some awesome blog articles and a videos for you to check out, and Dave even did a couple … [Read more...] about Whaddya’know Wednesdays: 3 Tips for Managing MSN adCenter Accounts
Branding Ads for Facebook
The web’s been buzzing lately about the power of online display advertising to drive branding. Whether brand building is an acceptable substitute for direct response metrics is highly debatable, but if you’re going to go the branding route with your ads, here are a few things to keep in mind: 1) Branding requires repetition. Very, very few non-direct ads have ever worked with … [Read more...] about Branding Ads for Facebook
Beyond The Click
If you haven't checked out our article about "The 20 most expensive keywords in Google Adwords" you should really check it out. It goes over the top keywords in Google. The top 20 keywords are insurance, loans, mortgage, attorney, credit, lawyer, donate, degree, hosting, claim, conference call, trading, software, recovery, transfer, gas/electricity, classes, rehab, treatment, … [Read more...] about Beyond The Click
Happy World Vegetarian Day!
PPC Hero looks happy as a clam finishing his vegetarian meal! ...He could definitely work on his table manners though! In case you didn't know, World Vegetarian Day was established in 1977 by the North American Vegetarian Society "for promoting life - improving possibilities, compassion and joy of the vegetarianism in the field of the health consideration, compassion for … [Read more...] about Happy World Vegetarian Day!
Display Network Survey and Series Wrap Up
We hope you've enjoyed this month's PPC series on How To Succeed On The Display Network. If you missed any part of this week-long series, you can revisit it at anytime by clicking on the Blog Series tab at the top of the page. Each person can have a completely different experience on the Display Network and we always like to hear from our readers. That's why we've provided the … [Read more...] about Display Network Survey and Series Wrap Up
Google Introduces Premium Analytics
These guys can barely contain their excitement about this news You heard me correctly, folks. Or, would it be read me correctly? Either way, there’s going to be a premium version of Analytics! … [Read more...] about Google Introduces Premium Analytics
Real-Time Reports Now Available in Google Analytics
Google Analytics has been hitting the books hard lately! They’ve been making interface changes (and they aren’t done yet), as well as integrating new features in to the most recent version of the Analytics dashboard. All of those changes have somehow made your Analytics life easier when it comes to viewing data about what has been happening on your site, however today’s update … [Read more...] about Real-Time Reports Now Available in Google Analytics
Newest Developments for the Google Display Network
This is the third post in PPC Hero’s series on How to Succeed on the Display Network. This post focuses on some of the newest developments Google has made and how they apply to making the Display Network work better for advertisers. Yesterday, Bethany wrote on the best practices for the Google Display Network and last week, Sarah and I had the opportunity to head up to Chicago … [Read more...] about Newest Developments for the Google Display Network
It’s Google’s 13th Birthday!
We here at PPC Hero want to wish Google a very happy 13th birthday!! Although Google's actual birthday has been a debated topic through the years, Google has chosen September 27th as their official day to celebrate! Check out this great post on Search Engine Watch to see this year's infamous Google doodle, as well as each doodle for each of Google's birthdays! … [Read more...] about It’s Google’s 13th Birthday!
Ads in the Wild: How ‘Bout a Touch of Branding to Go with that Click?
It’s Tuesday, and that means time for another installment of our “Ads in the Wild Series” from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he dissects and analyzes ads he sees various places online. This series gives an in-depth look at the philosophy and strategy behind these ads and provides actionable advice for anyone looking to improve their ad copy. With … [Read more...] about Ads in the Wild: How ‘Bout a Touch of Branding to Go with that Click?