Happy almost-holiday season, PPC Hero’s! For our second installment in the Jingle Your Bells All The Way To The Bank holiday PPC management series, I’m going to take you to the next step in your planning: account structure. Yesterday, Sarah helped you make your way through specialized keyword research for the holiday season, including which holidays to target, gift recipients … [Read more...] about Have Yourself A Merry Little Account Structure
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Is Your Headline the “Ticket on the Meat”?
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising." - David Ogilvy I couldn't help but think of this quote when I came across the following ad: And it wasn't the "ticket on the meat" analogy that recalled the quote (though that did help). What brought Ogilvy's wisdom immediately to mind was the … [Read more...] about Is Your Headline the “Ticket on the Meat”?
4 Questions to Ask Your Google Analytics
Google Analytics provides answers to many questions that can increase PPC performance. But are you asking it the right questions? Here are 4 questions you should be asking Analytics, and what the answers tell you. 1. Am I making money or losing money with PPC? Tracking revenue and expenses is easy to do with Analytics. If your web site does ecommerce, analytics ecommerce … [Read more...] about 4 Questions to Ask Your Google Analytics
Letter from the CEO – “Looks like you’ve been missing a lot of work lately.”
"I wouldn't say I've been *missing* it, Bob." You may have noticed that I didn't post a 'Letter from the CEO' in October. My days at Hanapin have been extraordinarily busy lately with planning some big projects. Among them, we've officially accounced Hero Conf, and seven new team members started too! I'm back in the saddle though, and I'm lucky to have a team that kept … [Read more...] about Letter from the CEO – “Looks like you’ve been missing a lot of work lately.”
Rockin’ Around the Holiday Keyword Research Tree
As Kayla mentioned in her introductory post on Friday, this week we’ll be giving you one post a day about ramping your e-commerce PPC acc0unt for the upcoming holiday shopping season. Today I’ll be giving you some tips on doing effective holiday-focused keyword research, and be sure check back tomorrow for Kayla’s post, as she’ll be telling you how to put these new keywords to … [Read more...] about Rockin’ Around the Holiday Keyword Research Tree
Overview and Analysis of AdWords Bidding Options
When I took the AdWords test for the first time, there were two bidding options: CPM and CPC. Now there are many different ways to bid in AdWords and you can even mix and match these strategies together. In the bidding options survey results posted yesterday, the majority of people use manual bidding. I've tried most of these options to see how I can affect performance and … [Read more...] about Overview and Analysis of AdWords Bidding Options
Will Google Update Impact Paid Search?
Get “fresher” organic search results today, thanks to Google algorithmic update. This update impacts about 35% of all searches. Specifically, search times that indicate you are looking for web pages that contain/sell: • Recent Events • Hot Topics • Regularly Recurring Events • Frequently Updated Content (i.e. Best SLR Camera) This update builds upon Caffeine, which already … [Read more...] about Will Google Update Impact Paid Search?
Question Received
Thank you for submitting your question to PPC Hero! Check out our monthly Ask PPC Hero post to see answers to submitted questions. … [Read more...] about Question Received
Our Greatest Hits for October 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from October. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! October was a month of great “how to” and resource posts from Hanapin Marketing! Abby comes in first place with a post from the … [Read more...] about Our Greatest Hits for October 2011
The Results of our Bidding Options Survey are In!
Last week, we posted a survey asking you for your feedback on AdWords bidding options. We asked our readers what bidding options they currently use in AdWords and which one they find the most beneficial. Over 100 people responded to our survey! Check out the results below. The majority of people are using manual bidding for clicks in their accounts. Less people overall are … [Read more...] about The Results of our Bidding Options Survey are In!
It’s Official: New Ad Placements on Google
Paid search ads at the bottom of Google search results have been seen for several months. Today, Google announced that these new ad placements have been rolled out across their network. When to utilize these new placements will be determined dynamically. So, searchers will not always see ads at the bottom of their results. (At least not yet.) Here’s what the new ad placements … [Read more...] about It’s Official: New Ad Placements on Google
MSN adCenter Introduces Import Campaigns Feature
So, you’re managing a PPC account that’s running on AdWords and adCenter. That’s pretty common practice. Do you have issues syncing the two? Do you constantly have to download things from AdWords to upload into adCenter? Well, adCenter has just made this ezee-pee-zee for you all! The Import Campaigns feature allows you to port your data from AdWords directly into adCenter … [Read more...] about MSN adCenter Introduces Import Campaigns Feature
