We’ve all been there in our accounts—keyword isn’t performing well, and its at position four on average, lets throw money at it until it stops being such a pain. SMART! Then dust off your hands, and go back to the Bieber vid you were secretly watching (we know you do, we can see your queries). But then tomorrow comes around, and hey hey, the average position is way up! Yes! But … [Read more...] about The Sweet Spot—Bidding Smartest, not Hardest
Search Results for: PPC
Are Stock Images Really That Bad?
As Conversion Rate Optimization professionals already know, stock photos almost always test worse than authentic photos. Does the same hold true for Facebook Ads? Before I answer that, it's important to realize that, for conversion rate optimization, the "stock" in "stock photo" usually has nothing to do with whether the image was purchased on a stock photo Website or … [Read more...] about Are Stock Images Really That Bad?
Location Targeting in Google Adwords Gets Revamped
According to Google, location targeting (also called geo-targeting) has lowered paid search cost-per-click (CPC) by as much as 36%. This drastic increase in performance must be why Google has announced that they are revamping how their Locations setting works within in the Adwords interface. To make geo-targeting easier for advertisers Google has connected the location … [Read more...] about Location Targeting in Google Adwords Gets Revamped
How To Prepare A Landing Page Report In Excel
So, you've been testing landing pages like a good little PPC Account Manager should. Good job! But, now what? How do you tell which is doing the best? How do you present this to your boss/client? Prepare a landing page report in Excel--duh! Don't worry, Jessica Cates is going to show you exactly how to do it. You'll be on your way to showing the results of all your hard work … [Read more...] about How To Prepare A Landing Page Report In Excel
Funny Halloween Post
Every year I love to dress up for Halloween. this year I have been everything from a Computer nerd to a Superhero. That got me into the though of what makes a good superhero? A superhero is someone that we all look up to, someone that makes us believe in something more then we think possible. For me a superhero has always been my Mom and my Dad. They despite all the crap I … [Read more...] about Funny Halloween Post
Haaaaaappy Halloweeeeen!
Happy Halloween from all of us here at PPC Hero and the Addams family! Looks like SEO Boy...I mean, Cousin Itt is all set to start passing out some trick-or-treats! If you want to see the Addams' Family live, it's currently playing on Broadway, with Brooke Shields starring as Morticia Addams! Have a safe and Happy Halloween! … [Read more...] about Haaaaaappy Halloweeeeen!
Bidding on Branded Terms
The other day I got the question if someone should bid on their branded term even if they are already in the number one spot. This is a question that I get asked a lot. Should I be bidding on my branded terms when I own the space and no one is bidding on them? A big misconception in the PPC worlds is that you don't need to spend money bidding on your brand name. Most … [Read more...] about Bidding on Branded Terms
WTQ – Justin Bieber Style
Before I go to write our monthly What The Query?! post, I ask around the office for some WTQ gems my coworkers have mined in the last month. Normally, some pretty awesome ones come through the pipeline, but this month, Bethany provided me with a sweet Justin Bieber theme! Yay Biebs! To kick off this month’s WTQ post, below are the ad groups that Bethany had to add Justin … [Read more...] about WTQ – Justin Bieber Style
Which AdWords Bidding Options Do You Use?
When I started in PPC you could bid in one of 2 ways, by clicks or by impressions. Now there's automatic and manual bidding... bidding for clicks, conversions, and impressions... bidding for a max or target CPA... using conversions to enhance click bids... . I've tested all of these different bidding options in my account but still can't say which one works "best". I know … [Read more...] about Which AdWords Bidding Options Do You Use?
Using Social Media to Identify Negative Keywords
Negative keywords: likely the best and worst tool you have at your fingertips as a PPC account manager! Sometimes it’s difficult to identify the negative terms that will have the desired effect on your account (more qualified traffic, higher click-through rate and lower CPL), and the problem with relying on search query reports to find negatives for your account is that … [Read more...] about Using Social Media to Identify Negative Keywords
Sometimes It’s an Ad…
“The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.” ~ Howard Gossage So here’s the deal, anytime you’re creating a facebook ad, you can opt for either: a straightforward, predictable ad -- in other words, an ad that just might work for an already-interested late-stage buyers , or an unpredictable, interesting … [Read more...] about Sometimes It’s an Ad…
Google Introduces “Bid-Per-Call” In AdWords
If your client has a call center that can deal with the lead volume your PPC campaign creates, it’s probably no surprise to you that you should be taking advantage of that with Call Extensions. If you’re not, here’s an even better reason to start: you can now make specific call bids. Stop waiting on phone calls, and start advertising that phone number! If you’re using the … [Read more...] about Google Introduces “Bid-Per-Call” In AdWords
