Google Analytics has been hitting the books hard lately! They’ve been making interface changes (and they aren’t done yet), as well as integrating new features in to the most recent version of the Analytics dashboard. All of those changes have somehow made your Analytics life easier when it comes to viewing data about what has been happening on your site, however today’s update … [Read more...] about Real-Time Reports Now Available in Google Analytics
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Newest Developments for the Google Display Network
This is the third post in PPC Hero’s series on How to Succeed on the Display Network. This post focuses on some of the newest developments Google has made and how they apply to making the Display Network work better for advertisers. Yesterday, Bethany wrote on the best practices for the Google Display Network and last week, Sarah and I had the opportunity to head up to Chicago … [Read more...] about Newest Developments for the Google Display Network
It’s Google’s 13th Birthday!
We here at PPC Hero want to wish Google a very happy 13th birthday!! Although Google's actual birthday has been a debated topic through the years, Google has chosen September 27th as their official day to celebrate! Check out this great post on Search Engine Watch to see this year's infamous Google doodle, as well as each doodle for each of Google's birthdays! … [Read more...] about It’s Google’s 13th Birthday!
Ads in the Wild: How ‘Bout a Touch of Branding to Go with that Click?
It’s Tuesday, and that means time for another installment of our “Ads in the Wild Series” from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he dissects and analyzes ads he sees various places online. This series gives an in-depth look at the philosophy and strategy behind these ads and provides actionable advice for anyone looking to improve their ad copy. With … [Read more...] about Ads in the Wild: How ‘Bout a Touch of Branding to Go with that Click?
Display Network Best Practices
This is the second post PPC Hero's series on How to Succeed on the Display Network. This post focuses on the best practices for structuring Display Campaigns, available targeting options, and tips for optimizing performance on the Display Network. Yesterday, Abby wrote on the similarities and differences between the Google Display Network and Bing Content Network. In this … [Read more...] about Display Network Best Practices
Display Network Success: Part 1 – Google vs. Bing “Content” Network
This is the first post in a series called How to Succeed on the Display Network. This post focuses on comparing the Google and Bing “Content” Networks by exploring their similarities and differences. The Display Network can be an intimidating place to advertise on. If you’re just starting out in PPC, or just venturing into advertising on the Display Network, you might be … [Read more...] about Display Network Success: Part 1 – Google vs. Bing “Content” Network
How To Succeed On The Display Network
Have you attempted to expand your PPC advertising by crossing over to the Display Network, but ended up spending a lot of money without generating conversions? If so, then this month's PPC Hero series on How To Succeed On The Display Network is for you. I've heard the Display Network referred to in many different ways, from the dark side to the black hole of PPC, but Ithink … [Read more...] about How To Succeed On The Display Network
Heroview – Managing Google Grants Accounts with John Lavin
Today’s #Heroview featured John Lavin (@johnnyjetfan) as he revealed his expertise in working with Google Grants Accounts. The interview was full of great insights and interesting new ideas to add to your PPC arsenal. But you don’t need me to tell you, check out the streamcap below! Thank you to everyone who participated in this month’s Heroview – real-time discussions with … [Read more...] about Heroview – Managing Google Grants Accounts with John Lavin
Google Introduces The +1 Button To Display Ads
We’ve talked about the +1 button on PPC Hero before. We’ve told you how it allows people who like your site to “+1” your search ads, and doing so will show all their Google contacts that the person liked it. Now, Google announced, people can do the same with your Display ads! … [Read more...] about Google Introduces The +1 Button To Display Ads
George W. Bush Wonders “What the Query?”
I don’t know about you, but sometimes I just need a good laugh. If you have awesome co-workers like I do, then having a good time and a lot of laughs at work is pretty easy; so for me, finding awesome search queries in my day that make me say “What the Query?!” is just the icing on the cake. It looks like President Bush is wondering “What the Query?!” too! Every month on PPC … [Read more...] about George W. Bush Wonders “What the Query?”
It’s World Gratitude Day – What Are You Grateful For?
In my 25 short years on this Earth, something I've realized is that sometimes it seems easier to complain than to show gratitude and have a grateful heart. I really don't know why this is the case, but today is the perfect time to turn those complaints into thankfulness! Obviously, PPC Hero is grateful for the world, and everyone in it; he's such a great hero! Chances are … [Read more...] about It’s World Gratitude Day – What Are You Grateful For?
Top of Page and First Page Bid Estimates
If you use AdWords, I'm sure you've noticed a status called 'First Page Bid Estimate' and maybe even decided to opt in to the newer 'Top of Page Estimate' that you can now make a column in your interface. These bid estimates can give some great insight into an optimization opportunity, but it's also important to know how AdWords calculates these estimates and some alternatives … [Read more...] about Top of Page and First Page Bid Estimates
