On this week's Whaddya'know Wednesdays, our weekly expert, Abby Woodcock, tells us how to use adCenter's new explicit and implicit bidding strategy. You may remember Felicia's post about this. Since she's the expert on the topic here in the office, Abby interviews her! If you've been thinking about implementing this bidding strategy in your adCenter account, you should really … [Read more...] about How To Use adCenter’s Explicit and Implicit Bidding Strategy
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Ads in the Wild: When Shorter Really IS Better
It’s Tuesday, and that means time for another installment of our “Ads in the Wild Series” from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he dissects and analyzes ads he sees various places online. This series gives an in-depth look at the philosophy and strategy behind these ads and provides actionable advice for anyone looking to improve their ad copy. A … [Read more...] about Ads in the Wild: When Shorter Really IS Better
adCenter’s September 2011 Upgrade is Live!
Firmly standing by their practice of listening to their users’ feedback from forums and various other Bing-staff-accessible locations, adCenter told us earlier this month that an upgrade was on the way. Well, here it is! Live and available for your use…the September 2011 upgrade! The latest upgrade consists of two major changes: Faster & Easier Account Reactivation-going … [Read more...] about adCenter’s September 2011 Upgrade is Live!
Whaddya’know Wednesdays: 6 Tips to Enhance Your Negative Keyword Strategy
On this week's Whaddya'know Wednesdays, our weekly expert, Bethany Bey, give you 6 tips to enhance your negative keyword strategy. Negative keywords are just as important as your regular ones! So, if you've been neglecting your negatives or would like them to be more effective, listen to Bethany give you some insights into ways to really make them work for your … [Read more...] about Whaddya’know Wednesdays: 6 Tips to Enhance Your Negative Keyword Strategy
Segmenting by Device: Why All Your Accounts Should Be Running Mobile Campaigns
I know we’ve had a few posts about mobile campaigns here on PPC Hero, but after recently reviewing my accounts by device segmentation and rediscovering how many visitors are actually clicking my ads via mobile devices, I cannot emphasize enough the importance of paying attention to your mobile audience. Amy wrote a great post not too long ago on mobile landing page best … [Read more...] about Segmenting by Device: Why All Your Accounts Should Be Running Mobile Campaigns
Google Introduces +1 Snippets to Google Maps
Google announced today that they are now introducing +1 Snippets to Google Maps. For those who haven’t heard, +1 Snippets are basically small previews of the +1 link, complete with a synopsis and an attached image, in order for people within the user’s circle to have a brief preview of what has been shared. With the integration of +1 Snippets in Google Maps, as a user you can … [Read more...] about Google Introduces +1 Snippets to Google Maps
Do You Dare to Defy Superstition?
Today is Defy Superstition Day - time to eliminate the superstitions that have been haunting you! PPC Hero and Miss Clicks aren't afraid to! Miss Clicks looks a little bit more confident than PPC Hero though...She's using her opened umbrella to shield that breaking glass! What superstitions have you been afraid of defying? Follow PPC Hero and Miss Clicks' lead and overcome … [Read more...] about Do You Dare to Defy Superstition?
adCenter’s Explicit and Implicit Bidding – A Swimming Success
I am not going to lie. I find adCenter painful and frustrating sometimes. I recently gained a client who uses Yahoo!/Bing as a treasured platform. I dove in head-first into the MSN pool like Greg Louganis… well, the girl version anyway. AdCenter is becoming increasingly different from its competitor. So of course, the way that you bid on your keywords can be challenge. … [Read more...] about adCenter’s Explicit and Implicit Bidding – A Swimming Success
Are You Taking Advantage of the Images in Your Own Back Yard?
It's Tuesday, and that means time for another installment of our "Ads in the Wild Series" from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he dissects and analyzes ads he sees various places online. This series gives an in-depth look at the philosophy and strategy behind these ads and provides actionable advice for anyone looking to improve their ad copy. So … [Read more...] about Are You Taking Advantage of the Images in Your Own Back Yard?
9/11 – We Remember
All of us here at PPC Hero remember where we were 10 years ago on September 11th. And today, on the 10th anniversary of that tragic day, we recall - how we remember it, what we thought, how we felt. We extend our sincerest gratitude to all those who have fought tirelessly before, during, and since that day for our continued safety and freedom. And we extend our condolences to … [Read more...] about 9/11 – We Remember
adCenter 101: Capitalizing On Consumer Queries
This series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. Last month, I wrote about Campaign Analytics in adCenter. This month, I will talk about adCenter’s revamped search query performance reports and the benefits you can now take away from them. Overview Up until recently, I found … [Read more...] about adCenter 101: Capitalizing On Consumer Queries
Shoestringin’ It: 3 Strategies for Campaigns on Smaller Budgets
Everybody is looking for a way to cut costs and stay within budget these days, in all businesses. So, PPC is no different. Not everyone has a large budget to bid with, so it makes sense that there are other strategies to employ to be successful. So, without further ado, there are three strategies that you should try out in order to get the most out of your limited budget PPC … [Read more...] about Shoestringin’ It: 3 Strategies for Campaigns on Smaller Budgets
