Sometimes PPC work is fun and exciting, and other times it’s just a little monotonous. Staring at data and spreadsheets for extended periods of time is not always how I’d LIKE to spend my day. But one set of data I don’t mind evaluating is search queries. You guys know what I’m talking about – that one (or sometimes multiple) search query that makes you say “What the query?!” … [Read more...] about Search Queries That Make You Say “Hmmm…”
Search Results for: PPC
“Car rental in Greenville” AKA: Using AdWords Location Targeting Effectively
Do you remember back in March, when AdWords announced that you could now choose how you wanted to consider location targeting for geographically-defined traffic? Rather than just allowing advertisers to say, “yes! I want to do some geotargeting!” they gave us the option of choosing whether to use “search intent plus location”, “location-only”, or -the horror- “search intent … [Read more...] about “Car rental in Greenville” AKA: Using AdWords Location Targeting Effectively
Whaddya’know Wednesdays: Quality Score
Quality Score is sometimes seen as this mysterious force that affects your AdWords account without any way to manipulate it directly. You certainly can't pay for a better QS--you can only raise it by optimizing your account to do so. In this first installment of "Whaddya'know Wednesdays", we cover some of the lesser known facts about this mysterious … [Read more...] about Whaddya’know Wednesdays: Quality Score
Google +1 Feels the Need. The Need for Speed!
Google announced yesterday that they are rolling out improvements to the +1 Button already. Does that mean the name changes to Google +1.1? Faster is always better so they decreased the load time of the actual button and of the web pages that have implemented +1. Forget surfing the information superhighways - now your site can fly with the Mig fighter jets of the Internet … [Read more...] about Google +1 Feels the Need. The Need for Speed!
The Ultimate Guide to Google AdWords Quality Score
(Drum roll, please!) PPC Hero and Hanapin Marketing are proud to present: The Ultimate Guide to Google AdWords Quality Score! We’ve been working hard to bring you as much valuable information as we can on this elusive metric, including: types of Quality Scores, why it matters, common misconceptions, and an emergency help section for when your Quality Score plummets. This … [Read more...] about The Ultimate Guide to Google AdWords Quality Score
Local Online Ads Made Easier with Google AdWords Express
Google has officially announced the introduction of AdWords Express this week, much to the delight of local advertisers who have been waiting since October to get their hands on it! So what is this AdWords Express? Here’s a video Google published to help new users understand the service: Basically this is a simpler, easier-to-start version of AdWords for local business owners … [Read more...] about Local Online Ads Made Easier with Google AdWords Express
Ads In The Wild: Sometimes It’s Better To Keep ‘Em Guessing
This is the first in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff's "Ads In The Wild" series will give an in-depth look at the philosophy and strategy behind these ads and will provide a lot of actionable advice for anyone looking to improve their ad copy. What’s … [Read more...] about Ads In The Wild: Sometimes It’s Better To Keep ‘Em Guessing
The History of AdWords Quality Score and Periodic Changes
Quality Score wasn’t always in place. In fact, AdWords existed for quite some time before Google decided it was time to pump up the quality of ads. Early Days of Quality Score Prior to the introduction of Quality Score, bidding was a simpler process. An advertiser’s maximum bid for a keyword was multiplied by the click-through rate (CTR). The highest result was placed in … [Read more...] about The History of AdWords Quality Score and Periodic Changes
The Results Of Our Quality Score Survey Are In!
Two weeks ago we asked you, our loyal PPC Hero readers, to give us your thoughts on what really affects quality score. We had a great response from all over the world: Our participants had varying level of PPC experience from just 1 year to 7 years! The survey included a list of 11 potential quality score factors and we had you rank the importance of each factor on a scale … [Read more...] about The Results Of Our Quality Score Survey Are In!
What’s Your Opinion On Alternative Advertising Networks?
This is part 4 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Throughout the week PPC Hero has provided you with information about the alternative advertising networks available for PPC. Now we want to hear from you! We want to find out if you have had good or bad experiences with these … [Read more...] about What’s Your Opinion On Alternative Advertising Networks?
Lower Your Cost Per Acquisition By Advertising On 7Search
This is part 3 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at 7Search, one of the first search engines to use pay-per-click sponsored links. Life Was Easy Back in ‘98... For those that have been around in the Paid Search Marketing … [Read more...] about Lower Your Cost Per Acquisition By Advertising On 7Search
Discover The 20 Most Expensive Keywords in Google AdWords
On July 14th, Google announced their Q2 earnings for 2011. Revenue was up 32% from last year bringing total Q2 earnings to just over $9 billion dollars. So how is Google making all this money? Well in large part, from us. Paid clicks on ads increased 18% from Q2 last year while the average cost-per-click has gone up 12% since then. In just the last 4 quarters, Google brought … [Read more...] about Discover The 20 Most Expensive Keywords in Google AdWords