With so many new features and changes in the paid search world, it’s easy to forget core tactics when determining your account structure. At the center of every great paid search account is a structure built upon extensive research, planning, and execution. Jacob “Juice” Brown and I are excited to be speaking about building a solid foundation for your PPC at our inaugural PPC … [Read more...] about Build A Solid Foundation For Your PPC – Join Us For The PPC Hero Summit
Search Results for: PPC
3 Easy Ways To Be Proactive On New PPC Accounts
Editor's Note - Today, we present the first of two submissions to our Hero Conf Guest Blog Post Giveaway. The winner receives a free conference pass to Hero Conf Philadelphia. Our first post is from Joe Martinez, Senior Manager, Paid Media & Community at Granular. In this ever-changing world of digital marketing, it can be difficult to stay ahead of the game. There are, … [Read more...] about 3 Easy Ways To Be Proactive On New PPC Accounts
Announcing the 2016 PPC Hero Live Summit!
Spend the day with the writers behind PPC Hero for a live-streaming event! Hanapin Marketing (the Agency of Experts Behind PPC Hero) is thrilled to announce a brand new online event designed to educate and push forward the PPC community. On Wednesday, March 16th, the PPC Hero team will host a day-long live-streaming event featuring 7 sessions focused on PPC and presented by the … [Read more...] about Announcing the 2016 PPC Hero Live Summit!
Current Trends Impacting the PPC Industry [PPC Hero Live Summit Session!]
As if the words “right-hand side ads” weren't scary enough, the PPC industry continues to change and evolve almost daily. That's one of the reasons our team wants to share our experiences and expertise with you through our very first PPC Hero Live Summit and we're excited to have you! In the opening session with myself and Jeff Allen, President of Hanapin, we'll discuss … [Read more...] about Current Trends Impacting the PPC Industry [PPC Hero Live Summit Session!]
How To Use Multi-Channel Funnels To Improve Your PPC
A successful digital marketing program is based upon a solid understanding of how individual channels interact with each other. Therefore, paid search must be looked at holistically as well. Simply measuring performance in a silo-based solely on direct performance undercuts the full value of PPC. Failure to understand paid search’s contribution to the entire digital marketing … [Read more...] about How To Use Multi-Channel Funnels To Improve Your PPC
[New webinar with Seer Interactive!] How to Identify & Target Your PPC Audience
At the core of marketing success is a philosophy rooted in reaching the right people, with the right content, at the right time through the development of key audience personas. We can apply these same tactics to PPC for greater resonance, more targeted campaigns, and ultimately a better paid search experience. In this webinar, experts from Hanapin Marketing and Seer … [Read more...] about [New webinar with Seer Interactive!] How to Identify & Target Your PPC Audience
Amazing Automated PPC Rules You Must Use
Google and Bing allow you to create automatic rules that can run at scheduled times to make your PPC life easier. You are able to make changes to ad status, bids, budget, keywords, and more. These automated rules can help you save time and money and help you achieve account goals. For the purpose of this post, we're going to look at AdWords rules, but know that we can setup … [Read more...] about Amazing Automated PPC Rules You Must Use
Get more information on PPC services from PPC Hero
Thank you for your submission. A member of our team will contact you soon! Hanapin Marketing … [Read more...] about Get more information on PPC services from PPC Hero
[New Whitepaper!] 2016 PPC Trends Every CMO Should Be Watching
2015 was an exciting year in PPC. There were many new features that helped PPC and Digital Marketing, as a whole, see continued year-over year-growth. From AdWords Customer Match to Bing Universal Event Tracking and many other new features, search marketing continues to hold the lions share of digital spend. According to a study by Forrester, more than $103 billion will be … [Read more...] about [New Whitepaper!] 2016 PPC Trends Every CMO Should Be Watching
The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
You hang up the phone and smile. That prospect you've been reeling in just saw the light. They are ready to jump on board. Congratulations, you just won the account! Your hard work has paid off and you can sit back and... Ok, who am I kidding, now is when the real work begins. Unless you work in-house, it is probably likely that you have worked on a full account setup at … [Read more...] about The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
Audience Targeting – The 2016 PPC Trends To Watch
2015 was an exciting year in PPC. We saw many new audience targeting trends that helped the PPC and Digital Marketing fields see continued year over year growth. From AdWords Customer Match to Bing remarketing for search and many other new features, Search Marketing continues to hold the lion's share of digital spend. As we kick off 2016, audience targeting continues to be … [Read more...] about Audience Targeting – The 2016 PPC Trends To Watch
Webinar Confirmation: How to Identify & Target Your PPC Audience
You're All Set! You're now registered for our webinar, Reaching the Right Customers: How to Identify & Target Your PPC Audience. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Target Competitors On Facebook Using Interest Based … [Read more...] about Webinar Confirmation: How to Identify & Target Your PPC Audience
