This is the sixth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide actionable advice for anyone looking to improve their ad copy. Before an ad can do … [Read more...] about Visual Striking Photos: Beyond Head Shots of Pretty Women
Search Results for: PPC
“What the Query?!” – A Wayne’s World Tribute
So we’ve been writing these WTQ posts for a few months now, and while it is funny to wonder what the heck people might have been thinking when typing them in…I have to admit, I can relate to these quirky people who query things that make you say “Ex-squeeze me? Baking powder?” But I think that if we were all honest with ourselves, we’d be able to admit that we’re all just a … [Read more...] about “What the Query?!” – A Wayne’s World Tribute
Google Releases AdWords Editor Version 9.5
Google just released AdWords Editor Version 9.5, and it comes with a couple of cool updates to keep in mind that make the new download worth the effort. Let’s review: It’s time to update your AdWords Editor, people! … [Read more...] about Google Releases AdWords Editor Version 9.5
Remarketing Success & Advanced Strategies
In the past few months, Google has been rolling out multiple ways to better target your audience on the Display Network – Topics targeting, Interest Category marketing, Remarketing…At this point in the game, I have tried all three approaches. All of them have worked, but the question of how well varies. The type of targeting I’ve seen the most success with thus far is … [Read more...] about Remarketing Success & Advanced Strategies
Search Psychology – Using Creative Outlets for Writing Ads
So your client has one brand, but LOTS of different audiences in which to market that brand. How in the world are you going to reach all of them!? Chances are, you’re not. However, by thinking outside the box and using unconventional research tools, you can write effective ads catering to different audiences. Now, I am not going to go all Sigmund Freud on you… this is … [Read more...] about Search Psychology – Using Creative Outlets for Writing Ads
Facebook Advertising Guidelines—Update!
It seems like we don’t get the opportunity to make many news update announcements from Facebook these days, but today is not one of those days! Facebook has released a new version of their Advertising Guidelines that not only includes some changes, but also some general clean up to make it easier to understand and more organized. Welcome to the Facebook Ads party offline … [Read more...] about Facebook Advertising Guidelines—Update!
Whaddya’know Wednesdays: 4 Ways a Google Place Page Benefits Your Company
On this week's Whaddya'know Wednesdays, our weekly expert, Bryan Watson, gives us four reason why every business should have a Google Place Page. If you'll remember, Amber delved into this topic a bit way back in 2009, but a lot has been going on since then! With mobile growing like crazy and more people searching for their information online than in telephone books--It's time … [Read more...] about Whaddya’know Wednesdays: 4 Ways a Google Place Page Benefits Your Company
Enhanced CPC in AdWords: Conversion Optimizer’s Third Cousin
So Enhanced CPC, huh? I’ve read a lot of opinions about this feature. Google wants me to believe it’s amazing and can boost my leads WHILE reducing my overall CPC. Random interneters claim that Google wants me to give them all my moneys and they’re trying to squeeze every last penny they can out of an ad auction with Enhanced CPC. A lot of people want me to see it as Conversion … [Read more...] about Enhanced CPC in AdWords: Conversion Optimizer’s Third Cousin
Ads in the Wild: Make ‘Em Look Where You Want
This is the fifth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide a lot of actionable advice for anyone looking to improve their ad copy. As a social … [Read more...] about Ads in the Wild: Make ‘Em Look Where You Want
Hanapin is Hiring! Looking for Account Executives!
Hang out with people who understand the web, work with some of the best companies nationwide, and spend your days where your talents and intelligence are appreciated and make a difference! Hanapin Marketing is now hiring, and we’re looking for talented people who love search engine marketing. Applications are due by 5 pm (EDT) on Thursday, September 1, 2011 so get … [Read more...] about Hanapin is Hiring! Looking for Account Executives!
adCenter Releases More Site Targeting Options for Content Ads
An email was sent out last night announcing Microsoft’s enhancement to the site targeting feature for content ads. This enhancement will let users have more control over their ads’ distribution by allowing them to choose from a list of over 20 Yahoo! owned & operated sites and 3 Microsoft sites to specifically target content ads. MSN and Yahoo! are just two of the premium … [Read more...] about adCenter Releases More Site Targeting Options for Content Ads
Search Intent: Session Based Broad & Advanced Location Targeting
This week, the Hanapin team got together and sat down for our monthly Redbop training session. One of the topics we covered was the psychology aspect of search marketing, including search intent. Our presentation brought up the point of session based broad match queries and advanced location targeting, and I’d like to share some of that information with you. Session Based … [Read more...] about Search Intent: Session Based Broad & Advanced Location Targeting
