Did you know that sometimes you should exclude automatic placements that have converted? Or that excluding at the URL level can be a waste of time, if not done right? Do you know how to sort the information based on your goal metrics? In this PPC howto, pay per click expert Jessica Niver gives an in-depth explanation of these questions, while also revealing other strategies … [Read more...] about The Strategy Behind Display Network Exclusions
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EXCELlent Series: Making Excel Subtotals Work For You
This week, we have been discussing a few of the ways in which Excel, that terrible and wonderful entity which tends to find its way into every search marketer’s daily life, can be harnessed to help you boost PPC performance. On Tuesday, Jessica C expanded on her list of Excel Tips for PPC Managers. Yesterday Bethany described how to use Excel to project PPC account … [Read more...] about EXCELlent Series: Making Excel Subtotals Work For You
AdWords Interest Categories Now Available To All Advertisers
Interest category marketing has been in beta for over a year, but Google announced today that this feature is now available to all AdWords advertisers. These categories allow advertisers to better target audiences across the display network based on their interests and demographics. You can choose from a list of categories that match the type of user you want to target, and … [Read more...] about AdWords Interest Categories Now Available To All Advertisers
Google AdWords-Testing a Click Count Feature?
If I had a dollar for every time someone “caught” Google testing a new feature, I’d have enough money to put Oprah back on the air (we miss you, O!). However, sometimes those experimental features could have quite an impact and I think this one could qualify! Google has confirmed with Search Engine Watch that they are, in fact, testing a new feature in AdWords that will … [Read more...] about Google AdWords-Testing a Click Count Feature?
Happy First Day of Summer!
One of PPC Hero's favorite summer hobbies is scuba diving! He's all set to hit the water (and he's certainly lathered on the sun screen!). From all of us at PPC Hero, have a fantastic first day of summer! … [Read more...] about Happy First Day of Summer!
Google Enhances Display Network Metrics
This week, Google announced the addition of several new tools available to advertisers using Google’s Display Network. Google stated in their release that these improvements will “give you better measurement, transparency and value for your display advertising campaigns.” To improve your ability to measure your ad’s success on the Display Network, you can now view your ad’s … [Read more...] about Google Enhances Display Network Metrics
Heroview – Unveiling Display Network and ACE Tactics with Melissa Mackey
For today’s #heroview, it was our pleasure to sit down with PPC guru Melissa Mackey (@Mel66) to talk about two tricky topics – AdWords Campaign Experiments (ACE) and the Display Network. Here is the transcription of the discussion! Thank you to everyone who participated in this month’s Heroview – real-time discussions with PPC industry experts via Twitter. Stay tuned for … [Read more...] about Heroview – Unveiling Display Network and ACE Tactics with Melissa Mackey
“The Fat-Free Guide to Google Analytics” – A Review
Using Google Analytics can be very intimidating if you’re just starting out with the program. There’s just…a lot of data. As Ian Lurie, CEO of Portent Interactive, points out in his newest eBook, The Fat-Free Guide to Google Analytics: Using Google Analytics for Business Analytics, the problem is that many people take the wrong approach to the data: “people often let the … [Read more...] about “The Fat-Free Guide to Google Analytics” – A Review
Microsoft adCenter: Here Come the Plurals!
According to a post from this afternoon, Microsoft adCenter is receiving an update this week that will allow the interface to automatically serve the plural form of your account keywords, whether you’re bidding on them or not! So what does this mean, exactly? Let’s say a user queries for ‘blue belts’ and you have the keyword ‘blue belt’ in one of your account ad groups. The ad … [Read more...] about Microsoft adCenter: Here Come the Plurals!
New Features For Google Search
For those of you that missed Google's announcements earlier today, feel free to take a peek at my notes. There are some exciting things going on in the Google-sphere! I'd love to chat about these new features and your opinions, so feel free to use the comment section as a discussion forum! Firstly, and probably most exciting in my opinion, search by voice and image. Later … [Read more...] about New Features For Google Search
Ticker Tuesday: New Ideas For Pay Per Click Ads
In this episode of Ticker Tuesday, we give you a laundry list of new ideas to help improve your PPC advertising ad content, especially in Google AdWords. If you're looking for new ways to increase your ad's performance and raise your ROI, this video is for you! https://www.youtube.com/watch?v=kCJ5TVwljMA Want more PPC strategies and tips? Check out our other episodes of … [Read more...] about Ticker Tuesday: New Ideas For Pay Per Click Ads
Google’s 2015 Predictions for Display Advertising
Yesterday, Neal Mohan, Google’s Vice President of Display Advertising, delivered a keynote speech at the Interactive Advertising Bureau’s Innovation Days @ Internet Week, in which he made six predictions about improved display ad performance by 2015. You can read his six predictions in full on Google’s blog: There’s a Perfect Ad for Everyone. To highlight some of his … [Read more...] about Google’s 2015 Predictions for Display Advertising