Welcome to part 3 of our series ‘Starting an AdWords Account From Scratch.’ In this article, we’ll be covering ad writing. Your ad groups won’t start triggering impressions until you have at least one active ad running. Read on for best practices and writing ideas. The Importance of Great Ads: Thorough keyword research and a tightly knit structure will be useless without … [Read more...] about Ad Writing Tips for a New Account
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adCenter Budgeting Options: You Talked, They Listened!
Last week’s Microsoft adCenter upgrade was the culminating move in a lengthy process they’ve been running through for the better part of a year. Microsoft stands by the fact that things their users write in the forums and help centers turn into action and that this is just an example of their “open ear” policy. So for those of us who may have lost track of all the budgeting … [Read more...] about adCenter Budgeting Options: You Talked, They Listened!
Ads in the Wild: Keeping it Social with Nostalgia
Is there anything quite as “social” as nostalgia? Proust may have had a very private trigger for his memories of time lost, but most of the time, we tend to trip nostalgic based on shared cultural memories -- stuff that evokes the way things were “back in the day.” What could be more inherently social than that? And since I wrote last week’s column about the importance of … [Read more...] about Ads in the Wild: Keeping it Social with Nostalgia
Happy Sneak Some Zucchini on Your Neighbor’s Porch Day!
To all the gardeners out there, this is probably among your favorite holidays! Zucchini is one of Earth's most prolific plants, so there is a good chance gardeners have some extra zucchini lying around. Today is the perfect day to pawn that off on someone else, like SEO Boy did! What a crafty little superhero - always carrying out his shenanigans! … [Read more...] about Happy Sneak Some Zucchini on Your Neighbor’s Porch Day!
AdWords Performance Grader: A Nice New Tool From WordStream
Part of the fun of PPC management is that it’s as much art as it is science. However, understanding the intricate relationships between various elements of your account requires both experience and a good bit of time for data analysis. If you’re new to the industry, or you just want a quick check-up on account health with some solid suggestions as to areas that could use … [Read more...] about AdWords Performance Grader: A Nice New Tool From WordStream
Starting An AdWords Account From Scratch
Are you interested in starting an AdWords PPC account but been a little hesitant to set it up on your own? Then PPC Hero's Starting An AdWords Account From Scratch series is just what you're looking for. In this month's series, we will walk you through the basics of setting up an account, from keyword research all the way to activating your first campaigns. Before you get … [Read more...] about Starting An AdWords Account From Scratch
adCenter Changing Phrase and Broad Match Behaviors
Your adCenter phrase and broad match keyword traffic might soon look a little like this flood-gate if you don’t monitor it! Microsoft has announced that they’ll be changing the way broad and phrase match types behave in adCenter. They cited the reason for the change as wanting to give advertisers improved relevancy and better performance when utilizing these match types. The … [Read more...] about adCenter Changing Phrase and Broad Match Behaviors
The Complete Guide To Taking The Microsoft adExcellence Exam
Back in March, I wrote a post about passing the Microsoft adExcellence Exam. One of the study materials I used was a series of blog posts written by Elizabeth Marsten of Portent Interactive who watched and summarized all of the study videos. Well now she has compiled all of her posts into an ebook, The Complete Guide To Taking The Microsoft adExcellence Exam. The ebook is free … [Read more...] about The Complete Guide To Taking The Microsoft adExcellence Exam
Letter from the CEO – “Just the facts, ma’am.”
This is my sixth 'letter from the CEO,' and I'm having a bit of writer's block coming up with a thematic topic or creative spin like I have in previous letters. So, I'll just do my best Joe Friday impression and just tell you what we're working on! (Depending on your age, that's either Colonel Potter from M*A*S*H* or Ray from Ghostbusters. :-)) We're now at the 150-day mark of … [Read more...] about Letter from the CEO – “Just the facts, ma’am.”
Our Greatest Hits for July 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from July. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! Our top honors this month go to PPC Hero himself! In this day and age, everything wants to be “the ultimate” – the ultimate … [Read more...] about Our Greatest Hits for July 2011
Everything You Need To Pass The Google Advertising Fundamentals Exam
The first time I was studying for the AdWords Fundamentals exam I was extremely nervous. I had been managing accounts for about 4 months but was still unsure if I knew enough to pass the exam. It didn't help that we were told by those at Hanapin who had already passed "no one has ever failed the AdWords exam, well except for that one intern and nobody's really sure what … [Read more...] about Everything You Need To Pass The Google Advertising Fundamentals Exam
Diagnosing a Problem Account
At some point in our tenure as a PPC account manager, we all encounter an account that just seems flat out stuck. Conversions start to steadily decrease, click-through rate starts to slide, and if you’re especially unlucky you’ll start seeing your traffic numbers stall too. I recently had an account that had all these problems for no easily identifiable reason, and thought it … [Read more...] about Diagnosing a Problem Account
