This is the second in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff's "Ads In The Wild" series will give an in-depth look at the philosophy and strategy behind these ads and will provide a lot of actionable advice for anyone looking to improve their ad … [Read more...] about Ads In The Wild – Keeping It Social
Search Results for: PPC
Keyword Match Types: The What and Why
Keyword match types are not a one size fits all kind of deal (like stretchy pants). Instead, all three can be utilized together, or separately, depending on your PPC strategy and/or business type. Each match type has its own set of benefits, as well as drawbacks, but when utilized together effectively, it can give you great results. So, in the following paragraphs, the six … [Read more...] about Keyword Match Types: The What and Why
Dealing With Google AdWords and Analytics Data Discrepancies
A few months ago I wrote a guest post for Portent Interactive about the data discrepancies between Google AdWords and Analytics. It's still something I deal with every day when trying to analyze and make account decisions and I wanted to share this post with our readers. In a touching speech by President Jack Nicholson, he asks alien invaders “Why can't we work out our … [Read more...] about Dealing With Google AdWords and Analytics Data Discrepancies
Google Announces Click-to-Call Enhancements in AdWords Ads
In an email today from Google to AdWords advertisers, Google announced enhancements to their click-to-call functionality in AdWords ad text. This is important information to have because these enhancements will impact charges on clicks to these phone numbers. What are the enhancements and how do they affect charges on your click-to-call ads? Here’s the skinny: To enhance … [Read more...] about Google Announces Click-to-Call Enhancements in AdWords Ads
Search Queries That Make You Say “Hmmm…”
Sometimes PPC work is fun and exciting, and other times it’s just a little monotonous. Staring at data and spreadsheets for extended periods of time is not always how I’d LIKE to spend my day. But one set of data I don’t mind evaluating is search queries. You guys know what I’m talking about – that one (or sometimes multiple) search query that makes you say “What the query?!” … [Read more...] about Search Queries That Make You Say “Hmmm…”
“Car rental in Greenville” AKA: Using AdWords Location Targeting Effectively
Do you remember back in March, when AdWords announced that you could now choose how you wanted to consider location targeting for geographically-defined traffic? Rather than just allowing advertisers to say, “yes! I want to do some geotargeting!” they gave us the option of choosing whether to use “search intent plus location”, “location-only”, or -the horror- “search intent … [Read more...] about “Car rental in Greenville” AKA: Using AdWords Location Targeting Effectively
Whaddya’know Wednesdays: Quality Score
Quality Score is sometimes seen as this mysterious force that affects your AdWords account without any way to manipulate it directly. You certainly can't pay for a better QS--you can only raise it by optimizing your account to do so. In this first installment of "Whaddya'know Wednesdays", we cover some of the lesser known facts about this mysterious … [Read more...] about Whaddya’know Wednesdays: Quality Score
Google +1 Feels the Need. The Need for Speed!
Google announced yesterday that they are rolling out improvements to the +1 Button already. Does that mean the name changes to Google +1.1? Faster is always better so they decreased the load time of the actual button and of the web pages that have implemented +1. Forget surfing the information superhighways - now your site can fly with the Mig fighter jets of the Internet … [Read more...] about Google +1 Feels the Need. The Need for Speed!
The Ultimate Guide to Google AdWords Quality Score
(Drum roll, please!) PPC Hero and Hanapin Marketing are proud to present: The Ultimate Guide to Google AdWords Quality Score! We’ve been working hard to bring you as much valuable information as we can on this elusive metric, including: types of Quality Scores, why it matters, common misconceptions, and an emergency help section for when your Quality Score plummets. This … [Read more...] about The Ultimate Guide to Google AdWords Quality Score
Local Online Ads Made Easier with Google AdWords Express
Google has officially announced the introduction of AdWords Express this week, much to the delight of local advertisers who have been waiting since October to get their hands on it! So what is this AdWords Express? Here’s a video Google published to help new users understand the service: Basically this is a simpler, easier-to-start version of AdWords for local business owners … [Read more...] about Local Online Ads Made Easier with Google AdWords Express
Ads In The Wild: Sometimes It’s Better To Keep ‘Em Guessing
This is the first in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff's "Ads In The Wild" series will give an in-depth look at the philosophy and strategy behind these ads and will provide a lot of actionable advice for anyone looking to improve their ad copy. What’s … [Read more...] about Ads In The Wild: Sometimes It’s Better To Keep ‘Em Guessing
The History of AdWords Quality Score and Periodic Changes
Quality Score wasn’t always in place. In fact, AdWords existed for quite some time before Google decided it was time to pump up the quality of ads. Early Days of Quality Score Prior to the introduction of Quality Score, bidding was a simpler process. An advertiser’s maximum bid for a keyword was multiplied by the click-through rate (CTR). The highest result was placed in … [Read more...] about The History of AdWords Quality Score and Periodic Changes
