Conversion tracking is essential for PPC account management, but setting up Google conversion code in AdWords can be confusing. In this how-to video, we show you how to set up conversion tracking in Google Adwords, and then how to make sure it's up and running! https://www.youtube.com/watch?v=oL2DKAo4xjk Transcript: Hello and welcome to PPC Hero’s video tutorials. Today … [Read more...] about How To Set Up Conversion Tracking In Google AdWords
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If You Got It, Flaunt It: A Follow Up On Google’s New Product Local Ads
Google’s new product local ads (currently in beta) are designed for mobile, the perfect place for local advertisers to reach their consumers. Mobiles phones can detect location (if the user opts in), so Google can easily match up nearby retailers with consumers. Google also matches up geo-qualified queries (the same way they do with desktop queries) to best meet the searchers … [Read more...] about If You Got It, Flaunt It: A Follow Up On Google’s New Product Local Ads
Google’s New Product Local Ads & Product Extensions To Show On Mobile
A few years ago, in 2009, product extensions in Google were made available to all advertisers in the United States. As of today, product extensions will also be available in mobile formats, as will Google’s new product local ads (in Beta format). Because consumers rely so heavily on their mobile devices to shop (79% of smartphone consumers claim that they use their phones to … [Read more...] about Google’s New Product Local Ads & Product Extensions To Show On Mobile
Ad Sitelinks – More than Meets the Eye
Like Optimus Prime from the Transformers, Google is a “powerful, wise and compassionate character (company) that puts all his (their) talent to use to improve the (PPC) universe around him.” And hence, the embedded format of Ad Sitelinks was born. Embedded sitelinks offer the chance for PPC Managers to target the proper market even more than before. There are no additional … [Read more...] about Ad Sitelinks – More than Meets the Eye
Google Analytics Releases Limited Webmaster Tools Pilot
Google announced today that after an outpouring of requests, Webmaster Tools data will finally be reachable through Google Analytics. Though this change is currently in limited pilot stages, you can sign up for the opportunity to take part in the integration. According to Google’s statement, this addition to Analytics will be in the form of reports containing Google search … [Read more...] about Google Analytics Releases Limited Webmaster Tools Pilot
Creating Custom Reports in Google Analytics
Google Analytics is an extremely valuable tool in analyzing the performance of your website, whether you are focusing on paid or organic traffic. The first time you log in to Analytics though can be quite overwhelming. I was just getting comfortable with creating custom reports in the old version of analytics when Google released the updated version in April. I finally worked … [Read more...] about Creating Custom Reports in Google Analytics
Letter from the CEO – “Talent wins games, but team work and intelligence wins championships.”
That's a quotation from Michael Jordan. Each month, I've titled my 'Letter from the CEO' post with a movie quotation, but this month I thought one about teamwork was most appropriate. The main reason is because I'm so proud of the Hanapin team. Since March, when we started the reinvestment in our blogs, the team has really focused their efforts, and it's paying off in spades. … [Read more...] about Letter from the CEO – “Talent wins games, but team work and intelligence wins championships.”
Google Removes Checkout Badge From Ad Display
Google announced that as of today they are no longer displaying Google Checkout logos in AdWords ads. You can read Google’s statement in a comment on their Merchant support site: Checkout Badges on AdWords ads. The logos will, however, continue to be displayed on product search result pages. This announcement coincides with Google’s efforts to ramp up the visibility of their … [Read more...] about Google Removes Checkout Badge From Ad Display
Hanapin Marketing is hiring! – positions open in sales or marketing
Hanapin - the publisher of PPC Hero - has two open positions, and we're looking for the best and the brightest to join our world-class team! For the Director of Sales, the ideal candidate has 2+ years sales experience and a track record of customer and revenue growth. Background in B2B and any industry related to paid search is a plus! For the Marketing Specialist, the ideal … [Read more...] about Hanapin Marketing is hiring! – positions open in sales or marketing
Our Greatest Hits for May 2011
The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable articles from May. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and SEO management tips. Enjoy! PPC Hero Greatest Hits: Dave makes his PPC Hero debut and scores big with his analysis of Quality Score Across … [Read more...] about Our Greatest Hits for May 2011
Google AdWords: Testing Job Ad Extensions?
It looks like Google AdWords is up to their usual testing tricks, yet again! This time, users are reporting a change in ad extensions showing in the UK’s Google search engine. This change seems to add a line of text for ads with a staffing agenda (see the following screenshot). This additional line of text appears to be showing the number of job placements … [Read more...] about Google AdWords: Testing Job Ad Extensions?
Google Banned Keywords | hCG Being Added
One of our clients here at Hanapin is in the hCG diet space, which is a very exciting, fast paced, and competitive vertical in the PPC world. From an agency standpoint, it’s a great account to work on because accounts with a high level of spend generally come with a team of Google folks to work with on the account. That was the case with our client and this Google team was … [Read more...] about Google Banned Keywords | hCG Being Added