Two weeks ago we asked you, our loyal PPC Hero readers, to give us your thoughts on what really affects quality score. We had a great response from all over the world: Our participants had varying level of PPC experience from just 1 year to 7 years! The survey included a list of 11 potential quality score factors and we had you rank the importance of each factor on a scale … [Read more...] about The Results Of Our Quality Score Survey Are In!
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What’s Your Opinion On Alternative Advertising Networks?
This is part 4 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Throughout the week PPC Hero has provided you with information about the alternative advertising networks available for PPC. Now we want to hear from you! We want to find out if you have had good or bad experiences with these … [Read more...] about What’s Your Opinion On Alternative Advertising Networks?
Lower Your Cost Per Acquisition By Advertising On 7Search
This is part 3 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at 7Search, one of the first search engines to use pay-per-click sponsored links. Life Was Easy Back in ‘98... For those that have been around in the Paid Search Marketing … [Read more...] about Lower Your Cost Per Acquisition By Advertising On 7Search
Discover The 20 Most Expensive Keywords in Google AdWords
On July 14th, Google announced their Q2 earnings for 2011. Revenue was up 32% from last year bringing total Q2 earnings to just over $9 billion dollars. So how is Google making all this money? Well in large part, from us. Paid clicks on ads increased 18% from Q2 last year while the average cost-per-click has gone up 12% since then. In just the last 4 quarters, Google brought … [Read more...] about Discover The 20 Most Expensive Keywords in Google AdWords
Bring More Visitors To Your Site By Advertising on eZanga
This is part 2 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at eZanga, the developer of one of the most advanced systems to detect and deter click fraud in online advertising. Whether it is a B2B or B2C company, eZanga.com has the … [Read more...] about Bring More Visitors To Your Site By Advertising on eZanga
Google AdWords – Call Metrics Available in US & Canada
Back in November of last year, Google announced that they would be starting the slow roll-out of a feature in AdWords that would allow advertisers to get more phone calls for the advertisements and track those calls with detailed reports. It took a long 8 months, but the wait is finally over…call metrics are now available to all advertisers in the United States and Canada! For … [Read more...] about Google AdWords – Call Metrics Available in US & Canada
Why You Should Be Advertising With Adknowledge
This is part 1 of PPC Hero's advertising expansion series, focusing on improving return on investment by advertising through multiple channels. Today we have a post written by one of our PPC Hero allies at Adknowledge, the 4th largest ad marketplace behind Google, Facebook, and Bing. You might also find a special offer just for PPC Hero readers. Adknowledge, the fourth … [Read more...] about Why You Should Be Advertising With Adknowledge
We All Scream for Ice Cream!
WOW, that is a LOT of ice cream PPC Hero is carrying around there! Neapolitan is the way to go apparently! Happy National Ice Cream Day from all of us at PPC Hero! … [Read more...] about We All Scream for Ice Cream!
Using Top vs. Side Ad Segmentation To Make Bidding Decisions
As we reported yesterday, Google announced on Wednesday that you can now choose “Top vs. Side” as a reporting segmentation option within AdWords. Sure, that seems like interesting info, but why should I care? Not like I can tell Google to only show my ads in the TOP position 1, not the SIDE position 1. If I can’t do anything what does it matter! The answer, my friend might be … [Read more...] about Using Top vs. Side Ad Segmentation To Make Bidding Decisions
New in AdWords: Top vs. Side Ad Performance Segmentation
Yesterday, Felicia wrote about a game-changing announcement from Google about the reintroduction of keywords in Display Network campaigns. And today brings another curveball from Google: “Top vs. side” report segmentation. Like Roy Halladay, this curveball sounds like it has the potential to be one of the most effective changes to AdWords in awhile. “Top vs. side” ad … [Read more...] about New in AdWords: Top vs. Side Ad Performance Segmentation
Share Your Opinion On Quality Score And Win A Foodzie Tasting Box!
There's nothing PPC Hero loves more than Quality Score and free food. That's why we've decided to combine the two with our new AdWords Quality Score Factors survey. PPC Hero conducted a similar survey back in 2007, the same year we released our Google Quality Score Handbook. Well a lot has changed in the last 4 years, so we want to gauge how opinions have changed as to what … [Read more...] about Share Your Opinion On Quality Score And Win A Foodzie Tasting Box!
Keywords Make Their Display Network Comeback!
Some of the greatest game changers have been because of a bad call or a change in the rules. If you are a baseball fan, you are aware of the ill fate of Detroit’s pitcher Armando Galarraga and his loss of being awarded a perfectly pitched game due to an umpire’s bad call. Unfortunately for Galarraga, the baseball commissioner did not over turn the decision even though ump Jim … [Read more...] about Keywords Make Their Display Network Comeback!
