In recent months, I’ve scarcely been able to read an online article or visit an industry news site without a Google banner ad reminding me to “Watch This Space.” Of course, the ad is part of Google’s ongoing and sizeable media blitz launched in the fall of last year to drive awareness – and of course investment – in a channel that has already become a multi-billion dollar … [Read more...] about The Future Keeps Getting Brighter for Display Advertising
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Find Out Where Our Readers Found Success On The Display Network!
Last month we ran a series on How to Succeed on the Display Network. Since everyone's experiences are different, we asked our readers to provide their feedback about their experiences. We asked three questions: Which Display Network targeting options are you running in your PPC accounts? What are the top 3 Display Network targeting options where you've seen the most … [Read more...] about Find Out Where Our Readers Found Success On The Display Network!
3 Easy Ways To Prep Excel Worksheets For The AdWords Editor
Excel by itself can be a beast to tame, but add that to needing to use it to prepare uploads for the AdWords Editor, and you've got Cerberus on your hands if you don't know what you're doing. This week, Dave Rosborough shows us by example three easy tips in preparing an Excel worksheet for uploading to the AdWords editor. https://www.youtube.com/watch?v=hk9maHj_EX4 … [Read more...] about 3 Easy Ways To Prep Excel Worksheets For The AdWords Editor
How To Separate Match Types In adCenter
It's time again to compare and contrast AdWords vs. adCenter. There are a number of differences between how AdWords and adCenter function, and account managers often have to alter their strategy to adjust for these differences. In this post I'm going to take a look at how to split up match types in each search engine, a practice often considered only feasible in AdWords due to … [Read more...] about How To Separate Match Types In adCenter
How To Manage An Account With A Small Budget
Welcome to the second article in our PPC Hero Series, How I Manage A PPC Account With/Without ___________. If you missed Sarah’s post about how to handle Low Search Volume, you must to go straight to jail and not pass go – and then check it out! Today, I will give you the highlights on managing an account with a small budget. There are five golden rules that I live by to make … [Read more...] about How To Manage An Account With A Small Budget
Facebook Ad Reboot
So I thought it would be fun to actually re-write an ad, rather than just comment or critique existing ads -- show you how I might do it different, or at least what variations I'd consider worth testing. So let's start with this not-so-interesting ad I found for a rather interesting product: So here are a couple of quick and dirty reasons I believe this ad falls short of its … [Read more...] about Facebook Ad Reboot
The 10 Cardinal Sins of Paid Search Marketing
Having taken over many accounts from other agencies and clients, I have seen a fair number of mistakes made when managing any paid search campaign, be they small or large spend. If you are managing large amounts of money, it is critical that you not make these 10 mistakes to maximize your ROI. Yes, I realize there were only 7 deadly sins, but once I started this list, my … [Read more...] about The 10 Cardinal Sins of Paid Search Marketing
How Trending Topics Get High CTR Through Facebook Ads
Last week we lost one of the greatest leaders in innovation that has ever been born. Steve Jobs was a great leader that inspired many people around the world. We'll miss him and everything he's done for Apple and the world. I have always been a big fan of Jobs and love to post stories about him and things he's doing. In order to honor him and the life that he lived I set up … [Read more...] about How Trending Topics Get High CTR Through Facebook Ads
Our Greatest Hits for September 2011
The page views have spoken! Below we have gathered PPC Hero’s most visited, and hopefully most valuable articles from September. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Enjoy! What’s the Secret of Your Success? Bethany has an idea of how to achieve PPC Success! She shares the top monthly PPC tasks to … [Read more...] about Our Greatest Hits for September 2011
Whaddya’know Wednesdays: 3 Tips for Managing MSN adCenter Accounts
MSN's adCenter can be a mysterious land of the unknown if you've been focusing all your efforts in Google. Many accounts start out this way and then work their way into MSN. If you've just recently moved into adCenter, or you find yourself struggling with your adCenter accounts, we've got some awesome blog articles and a videos for you to check out, and Dave even did a couple … [Read more...] about Whaddya’know Wednesdays: 3 Tips for Managing MSN adCenter Accounts
Branding Ads for Facebook
The web’s been buzzing lately about the power of online display advertising to drive branding. Whether brand building is an acceptable substitute for direct response metrics is highly debatable, but if you’re going to go the branding route with your ads, here are a few things to keep in mind: 1) Branding requires repetition. Very, very few non-direct ads have ever worked with … [Read more...] about Branding Ads for Facebook
Beyond The Click
If you haven't checked out our article about "The 20 most expensive keywords in Google Adwords" you should really check it out. It goes over the top keywords in Google. The top 20 keywords are insurance, loans, mortgage, attorney, credit, lawyer, donate, degree, hosting, claim, conference call, trading, software, recovery, transfer, gas/electricity, classes, rehab, treatment, … [Read more...] about Beyond The Click
