On this week's Whaddya'know Wednesdays, our weekly expert, Kayla Kurtz, gives us five tips to bring up the quality score in your account. If you'll remember, we recently released a whole guide to quality score. This guide tells you everything you've ever wanted to know about quality score. But, if you're just looking for five quick tips, and don't have the time to read a whole … [Read more...] about Whaddya’know Wednesdays: 5 Tips to Improve Quality Score
Search Results for: PPC
Your Roadmap To A Successful Landing Page Audit
It’s 3:15, school just let out, my buddies and I are prepared to set out on an extremely important voyage. A voyage only the bravest of men can possibly endure. With treasure map in hand, we set out… This was myself as a youngster. After school, my mom would often surprise my friends and I with a map that led to hidden treasure. The treasure usually consisted of a plate piled … [Read more...] about Your Roadmap To A Successful Landing Page Audit
My #1 Tip for Google Display Network: Scale Your Campaigns
Often times I find that people treat the display network as secondary to search. I’ll admit, it’s not always the first thought that comes into my mind when I start thinking about how I’m going to tackle a new account. I never understood why that is. I mean, display is awesome, why should it take a backseat? After many sleepless nights of pondering this question, I’ve decided … [Read more...] about My #1 Tip for Google Display Network: Scale Your Campaigns
Quick Guide To Analytics Multi-Channel Funnels
Last Wednesday Google announced the solution to all of my life's problems, Multi-Channel Funnels. Okay so that might be a slight over exaggeration, but I've only been playing around with this new feature for a few days and am already feeling giddy about the PPC benefits it will provide. We all know that to get a clear understanding of PPC performance you can't just look at … [Read more...] about Quick Guide To Analytics Multi-Channel Funnels
Google AdWords Conversion Tracking Data Explained
As most of us are steeped in conversion tracking, either in the form of leads or ecommerce revenue, I thought it would be worth the time to take a look at the various types of data available in AdWords for conversion tracking. It’s easy to overlook the breadth of information AdWords gives you in your reports, and it’s not easy to discern the difference between the types of … [Read more...] about Google AdWords Conversion Tracking Data Explained
Visual Striking Photos: Beyond Head Shots of Pretty Women
This is the sixth in a weekly series of posts from one of our PPC Hero Allies, Jeff Sexton of BoostCTR, where he’ll dissect and analyze ads he sees various places online. Jeff’s “Ads In The Wild” series will give an in-depth look at the philosophy and strategy behind these ads and will provide actionable advice for anyone looking to improve their ad copy. Before an ad can do … [Read more...] about Visual Striking Photos: Beyond Head Shots of Pretty Women
“What the Query?!” – A Wayne’s World Tribute
So we’ve been writing these WTQ posts for a few months now, and while it is funny to wonder what the heck people might have been thinking when typing them in…I have to admit, I can relate to these quirky people who query things that make you say “Ex-squeeze me? Baking powder?” But I think that if we were all honest with ourselves, we’d be able to admit that we’re all just a … [Read more...] about “What the Query?!” – A Wayne’s World Tribute
Google Releases AdWords Editor Version 9.5
Google just released AdWords Editor Version 9.5, and it comes with a couple of cool updates to keep in mind that make the new download worth the effort. Let’s review: It’s time to update your AdWords Editor, people! … [Read more...] about Google Releases AdWords Editor Version 9.5
Remarketing Success & Advanced Strategies
In the past few months, Google has been rolling out multiple ways to better target your audience on the Display Network – Topics targeting, Interest Category marketing, Remarketing…At this point in the game, I have tried all three approaches. All of them have worked, but the question of how well varies. The type of targeting I’ve seen the most success with thus far is … [Read more...] about Remarketing Success & Advanced Strategies
Search Psychology – Using Creative Outlets for Writing Ads
So your client has one brand, but LOTS of different audiences in which to market that brand. How in the world are you going to reach all of them!? Chances are, you’re not. However, by thinking outside the box and using unconventional research tools, you can write effective ads catering to different audiences. Now, I am not going to go all Sigmund Freud on you… this is … [Read more...] about Search Psychology – Using Creative Outlets for Writing Ads
Facebook Advertising Guidelines—Update!
It seems like we don’t get the opportunity to make many news update announcements from Facebook these days, but today is not one of those days! Facebook has released a new version of their Advertising Guidelines that not only includes some changes, but also some general clean up to make it easier to understand and more organized. Welcome to the Facebook Ads party offline … [Read more...] about Facebook Advertising Guidelines—Update!
Whaddya’know Wednesdays: 4 Ways a Google Place Page Benefits Your Company
On this week's Whaddya'know Wednesdays, our weekly expert, Bryan Watson, gives us four reason why every business should have a Google Place Page. If you'll remember, Amber delved into this topic a bit way back in 2009, but a lot has been going on since then! With mobile growing like crazy and more people searching for their information online than in telephone books--It's time … [Read more...] about Whaddya’know Wednesdays: 4 Ways a Google Place Page Benefits Your Company
