Yesterday, Google announced their partnership with Digitas, in an effort to provide advanced mobile marketing usage research data to Google advertisers. This partnership will allow Google to combine their original marketing data with Digitas’ search and marketing research to better identify mobile trends and user behavior. The availability of this extra information will … [Read more...] about News Update: Google Partners with Digitas For Enhanced Mobile Marketing Insights
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AdWords Privacy Policy Updates, Just in Time!
Last Tuesday, I spent a good chunk of my day adding in a new page across several landing page creatives for one of our clients. While it was a bit tedious, in general, I’m glad this change was necessary. Starting May 17, 2011 aka tomorrow, Google will add three new requirements to the Information Harvesting clause for their advertisers. In my post today, I want to step you … [Read more...] about AdWords Privacy Policy Updates, Just in Time!
News Update: New Resource Library for Google AdWords Certification Program
Earlier this week, Google announced the launch of a new resource library in their AdWords Certification Program portal. For those of you PPC Heroes out there interested in getting your Google AdWords Certification, this is wonderful news and will make preparing for the AdWords exam much easier. Beyond providing easy access to training resources, the new resource library’s … [Read more...] about News Update: New Resource Library for Google AdWords Certification Program
10 Mobile Landing Page Best Practices
Mobile advertising is the talk of the town and it has been for quite sometime. It makes sense right? According to a Google webinar, mobile queries in the U.S. have quadrupled over the past year. Also, according to a study done by Google, 79 percent of smartphone consumers use their phones to compare prices, find product info, and, in general, to shop. In fact, 70% of … [Read more...] about 10 Mobile Landing Page Best Practices
News Update: The Google Crystal Ball – Adwords Traffic Estimator
The Google team just announced a change in the algorithm behind traffic estimates for your keywords. For PPC managers, this update to Adwords is on par with a granted wish from Jambi on Pee Wee’s Playhouse. We all know how important it is to choose the right keywords for our accounts. With Google’s update, you will be privy to more accurate information on click estimates, … [Read more...] about News Update: The Google Crystal Ball – Adwords Traffic Estimator
News Update: Google for Agencies—Resources Streamlined!
In an attempt to make the lives of marketing agency representatives just a little bit easier, Google launched Google for Agencies. This new site’s intentions are to “inspire creative ideas and provide access to the programs, tools and resources to bring these ideas to life—all in a single location,” according the Google blog post . From this site, agency reps can see examples … [Read more...] about News Update: Google for Agencies—Resources Streamlined!
Ticker Tuesday: Bidding Strategies, Part 1
Are you stuck on bidding? You're not alone. Keyword bidding can be a daunting part of PPC management...but it doesn't have to be! https://www.youtube.com/watch?v=0wP-2vyS0RI In this episode of Ticker Tuesday, we walk through when it's a good idea to increase bids, and when to decrease them, all in less than a minute. So whether you're about to create your first AdWords … [Read more...] about Ticker Tuesday: Bidding Strategies, Part 1
Profit per Impression: A Better Metric for Ad Testing
Today we have a guest post from one of our PPC Hero allies! Michael Wiegand is a PPC Guru & Google Analytics Consultant at Portent Interactive, a full-service internet marketing company based in Seattle, WA. In this post, Michael explains why Profit per Impression is the perfect metric for ad testing. —————- Ad split-testing is one of the core disciplines of PPC. If we … [Read more...] about Profit per Impression: A Better Metric for Ad Testing
Comparing Quality Score Across AdWords & AdCenter
A Universal Quality Score? Quality score has always been an elusive creature for many people in the search marketing industry. What is it? How is it calculated? How does it affect my account? These are just a few of the questions that deserve more clarity. I believe this additional clarity becomes particularly important with multiple versions of quality score in play. Google … [Read more...] about Comparing Quality Score Across AdWords & AdCenter
News Update: AdWords Editor Version 9.0 Released
Yesterday, Google announced the release of Adwords Editor Version 9.0, and I’m happy to report some nice improvements to the Editor’s functionality that will definitely help you more efficiently manage your accounts. In addition to improving some existing functionality, the new update also allows you to manage new ad features, like Ad Sitelinks and high-end mobile … [Read more...] about News Update: AdWords Editor Version 9.0 Released
Cinco de Mayo – Olé!
PPC Hero has been going through some rigorous training to dance the Mexican Hat Dance for all of you! The Mexican Hat Dance tells the story of a couple courting each other, and they end up together in the end (Miss Clicks should be so proud!). You can read more about the dance's history, instructions and see a video here. Feliz Cinco de Mayo from all of us at PPC Hero! … [Read more...] about Cinco de Mayo – Olé!
Our Greatest Hits for April 2011
The page views have spoken! Below we have gathered PPC Hero’s and SEO Boy’s most visited, and hopefully most valuable, articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC and SEO management tips. Enjoy! PPC Hero Greatest Hits: Your wish has been granted PPC Managers! Jessica C. gives you 5 reasons not to … [Read more...] about Our Greatest Hits for April 2011