Google announced yesterday afternoon that they will be retiring their position preference bidding feature in AdWords early next month. While this seems like a reasonable timeframe to phase out a key component, you should be aware that as of today you can no longer enable position preference for your campaigns in AdWords, and if you turn off position preference in any of your … [Read more...] about News Update: Google to Retire Position Preference Feature
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8 Steps To Creating AdWords Automated Rules
This month I am writing on a topic recommended by you! We’ve had a lot of submissions come in asking about how to use automated rules along with requests to provide examples and this post should give you what you want. When the new tool became available in mid February, I wrote a guest post on WordStream that provided a quick guide to Adwords automated rules. Over the past … [Read more...] about 8 Steps To Creating AdWords Automated Rules
News Update: It May Be Google’s World, but Yandex is MORE than Living In It!
Today’s news update is in reference to an article written by Andy Atkins-Krüger called, “Yandex: Not Copying But Searching For Google’s Underbelly.” In his article, Andy discusses a recent conversation he had with Ilya Segalovich, Chief Technology Officer and co-founder of Yandex. The main purpose of Andy’s post is to uncover the similarities and differences between Yandex and … [Read more...] about News Update: It May Be Google’s World, but Yandex is MORE than Living In It!
Search Marketing Madness: Championship Game
Tonight UConn and Butler face off to determine the 2011 NCAA Champion (go Bulldogs!), but today it's PPC Prospector vs. Copy Blogger competing to be declared the 2011 Search Marketing Champion. This one's for all the marbles, or a free Wi-fi Kindle. So cast your votes now in the survey below. Voting will be open until the end of day Thursday and the winner of PPC Hero's first … [Read more...] about Search Marketing Madness: Championship Game
Letter from the CEO – “Luke, I am your father.”
Yeah, I realize that's not the actual quotation from Empire Strikes Back, but I really wanted to continue the movie quotation theme from last month's Letter from the CEO, and this one is perfectly applicable! In March, I wrote that Hanapin is increasing the investment in our blogs. They're a great source of pride for us, we have a lot of fun with them, and they generate quite … [Read more...] about Letter from the CEO – “Luke, I am your father.”
SEO Boy to the Rescue!
SEO Boy is ready for spring! He's got his bike out, and......wait a minute. What shenanigans has SEO Boy gotten into today?! He must be playing an April Fool's joke on us, showing up on the wrong blog like this! … [Read more...] about SEO Boy to the Rescue!
Search Marketing Madness: Final Four
The top team in each region has been determined! Now it's time for you to decide who will move on to the Championship game andcompete to win a free Wi-Fi Kindle. It's PPC vs. SEO and Social Media vs. Blogging. Vote for your favorite blogs in the survey below. Voting ends April 4th so spread the word! … [Read more...] about Search Marketing Madness: Final Four
Tell Us What You Want, What You Really Really Want
Yes, that’s a Spice Girls reference. No, I’m not ashamed by it. But enough about me and my poor musical taste. This post is about YOU and some of the changes we’ve made to get you what you really, really want. Suggestions Box We here at PPC Hero work hard to keep you informed of the latest industry trends, but the best way to provide you with the information you want is to … [Read more...] about Tell Us What You Want, What You Really Really Want
Revisiting Modified Broad Match
The modified broad match type was created last year by Google in order to help advertisers better target a wide audience. While the modified broad match type was introduced nearly a year ago, in July 2010 (May for the UK and Canada), I still find myself answering a lot of questions about it. If I’m not answering questions about it, I’m answering questions with “Have you tried … [Read more...] about Revisiting Modified Broad Match
Everything You Need To Ace Microsoft’s adExcellence Exam
I detest taking tests. So when I learned I would have to take the Microsoft adExcellence exam, it was enough to make me want to fake sick, convince my best friend to let me take his father’s prized Ferrari convertible on a joyride to downtown Chicago, and inevitably end up on lip synching twist and shout on top a float in the Von Steuben Day Parade. My main area of concern was … [Read more...] about Everything You Need To Ace Microsoft’s adExcellence Exam
It’s a bird…It’s a plane…
Every PPC marketer comes up against an account villain they need a little backup for. Well, luckily, PPC Hero is here to help you fight your PPC villains! What account scoundrels have you come up against lately? Have a high CPL and can't seem to lower it? Want to optimize for conversions but don't know if you should try Google's new ad setting? Are you wanting to break out a … [Read more...] about It’s a bird…It’s a plane…
Adwords Remarketing Success
Have you tried out the remarketing option in Google Adwords? I’ve been pretty impressed with the results that we’ve seen with this tool so far. Last month, the Hanapin team participated in a Google Webinar for Remarketing, and realized that we’re not utilizing this tool to its full potential. Since then, we’ve been making more of an effort to set up remarketing campaigns in … [Read more...] about Adwords Remarketing Success
