Quality score is a vital component of your pay-per-click account because it influences ad position and keywords’ minimum bid. What is the quality score's purpose? Google assigns a quality score to ensure that it only shows relevant ads to users. Think of it this way, Google makes money off of the ads that it shows to the users. Google is by far the most popular search engine … [Read more...] about 6 Steps To Raise Your Quality Score
Search Results for: PPC
Account Structure Set Up and Best Practices
Below is a break down of how PPC accounts are usually organized. They begin with campaigns, which are then broken down into ad groups. Each ad group has a specific, targeted set of keywords, and each ad group contains ad texts (preferably 2 or 3) that are relevant to the keywords in that ad group. If you are looking at your PPC account and wondering “How can I make it … [Read more...] about Account Structure Set Up and Best Practices
Too Much of A Good Thing: Dealing With Duplicate Keywords
Let’s face it: PPC management is an ever-changing business. Managers and agencies come and go, accounts expand and shrink, and before you know it seven different people have had a hand in the evolution of an account. How many of the accounts that you currently manage did you begin? How many of your little PPC babies, whose campaigns and ad groups and keywords you lovingly … [Read more...] about Too Much of A Good Thing: Dealing With Duplicate Keywords
Our Greatest Hits for August 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Jen holds the honor for writing our most trafficked blog in the month of August. In her post, Jen tells you everything you need to … [Read more...] about Our Greatest Hits for August 2010
Yahoo! and Microsoft Search Alliance Guide
We all know it’s coming. Some of us are excited while some of us wish it weren’t so. It’s certainly the biggest news in PPC marketing since…I dunno…AdWords? It’s tough to finally say it, but Yahoo and Bing are combining in, what they’re calling, “the Yahoo! And Microsoft Search Alliance.” I guess that wasn’t as scary as I thought. As they say, admitting is the first step. The … [Read more...] about Yahoo! and Microsoft Search Alliance Guide
Are Your Ads Dynamic?
As the Bing/Yahoo merger nears, I thought it might be beneficial to talk about Bing. If you are anything like us here at Hanapin, you have been working for the past two months (if not more) to make sure all of your ducks are in a row before the merger takes place. Its not that Bing didn’t matter before, it did, but now it matters more. In order to prepare for the traffic … [Read more...] about Are Your Ads Dynamic?
What Your Text Ads Say About You
PPC ads are like a first impression for your company or product. How you do want to come across – cheap, smart, desperate? A potential customer sees your ads first and if they are interested beyond the “hand-shake”, will click to find out more. Going along with this analogy, your landing page could then be called the first date – the customer has expressed some interest but … [Read more...] about What Your Text Ads Say About You
Align your bids with your CPA within 5 minutes using AdWords Editor and Excel
That’s right, changing your bids isn’t something you want to spend a lot of time on, and if your goal is to reach a certain CPA (or CPL, CPS, CPO, etc.) it doesn’t have to take you much more than a couple of minutes, even for large accounts. But before giving you the theory and step by step instructions, there are a few things we should agree on about the kind of bid … [Read more...] about Align your bids with your CPA within 5 minutes using AdWords Editor and Excel
Our Greatest Hits for July 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Erin’s guide on landing page best practices drew in the most visitors for the month of July. Erin reminds us that the landing page is … [Read more...] about Our Greatest Hits for July 2010
Google Experiment Settings Part 2 – the results are in!
The end of June, I wrote about the new experiment settings in Google AdWords allowing you to test different elements in your account to see if the changes really do improve performance. For instance, you can choose to lower your bids by 30% and then see if you can still maintain the same level clicks at the lower bid. Since this isn’t yet available for everyone, I thought I … [Read more...] about Google Experiment Settings Part 2 – the results are in!
Two Birds with One Stone: Transition an Account & Improve it at the Same Time
It's an exciting time of change at Hanapin Marketing. We are getting ready to move into a bigger facility, we have a new sister company, Tingian Ventures, in development and a couple of our team members have moved on to babies (congratulations, Amber!), marriage and graduate school. With all of that, we have brought on some incredibly talented new additions to the team – like … [Read more...] about Two Birds with One Stone: Transition an Account & Improve it at the Same Time
Comparison of Third Tier Engines
If you’re looking for an extra outlet, a little more bang for your buck, maybe you should look into third tier search engines. Although they don’t get as much traffic as the big three (soon-to-be two), they may be more targeted toward your audience and are notorious for converting at a lower cost. That being said, not all search engines are created equal so it’s important to … [Read more...] about Comparison of Third Tier Engines