A few months ago I was looking at an account’s stats and my jaw literally dropped. I know I probably shouldn’t have been so surprised, but I was! The account’s Facebook campaign had outperformed its Google Adwords campaign. The Facebook account had spent less than half as much as the Google account, and while the Google account acquired more impressions and clicks, the Facebook … [Read more...] about Facebook: You Can Lead a Horse to Water…
Search Results for: PPC
Our Greatest Hits for January 2011
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from January. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. In first place this month is Caleb with The What, Why, and How on Low Search Volume Keywords. When a keyword gains that … [Read more...] about Our Greatest Hits for January 2011
Finding Success on the Google Content Network
Google’s content network can be a little mysterious, but you shouldn’t let it scare you. For those of you new to the Adwords and/or PPC scene, the Google content network is a great way to help expand your reach beyond just traditional search results. Before you dive in, know that the content network will dramatically increase your impressions, which can often lead to an overall … [Read more...] about Finding Success on the Google Content Network
Insight On Google Insights
Looking for ways to expand your account? Who better to look toward for insight than Google itself? Google Insight is a tool, which, much like Google Trends, shows trends in searches. Google Insights is, however, more directed toward researchers and advertisers with it’s additional data and features. Beyond the information that is found in Google Trends, Google Insights also … [Read more...] about Insight On Google Insights
Using Negative Keyword Lists
Frequently running search query reports and refining your keyword exclusions is a great way to cut down on traffic that simply spends your money without achieving results. A negative keyword, if you need a refresher, is a term that can be added as a broad, phrase, or exact match to filter out “bad” traffic. Your ad won’t show when a searcher types in a query with the keyword … [Read more...] about Using Negative Keyword Lists
Google vs. Bing: Targeting Features
This is the part 1 of a 2-part blog post comparing targeting features in AdWords and adCenter. The first post focuses on Language and Location targeting. Part two will cover targeting by Device, Time of Day/Day of Week, and Demographics. Batman vs. Joker, Red Sox vs. Yankees, Wile E. Coyote vs. Roadrunner, Google vs. Bing: just a few of the greatest rivalries of our time. In … [Read more...] about Google vs. Bing: Targeting Features
Case Study: Bid Changes
As a PPC account manager, I have the pleasure of new and exciting challenges with each new client I take on. Recently, I took on a client that was the pace setter for their PPC industry. What I mean by pace setter, is that their average ad position was 1.1 for their primary search terms. While I’ve certainly taken some keywords to top position as a strategy, I had never run … [Read more...] about Case Study: Bid Changes
Statistical Validity Is Leading You Astray
Sometimes, the idea of testing in PPC accounts can get a little dicey. What can you test? What makes for a valid test? Is a significant test always valid? What “untestable” factors might influence performance? To most positively affect the return your tests will offer, it’s important to both plan your tests carefully and to understand the various interactions of factors beyond … [Read more...] about Statistical Validity Is Leading You Astray
The What, Why, and How on Low Search Volume Keywords
Whether you are starting up a new AdWords campaign, expanding on a current campaign using PPC Hero’s keyword research best practices, practicing a long-tail keyword strategy, or working on a B2B account, I think we can safely assume Google has branded some of your best keyword phrases with the low search volume keyword status. Alas, all of the hard work put into a targeted, … [Read more...] about The What, Why, and How on Low Search Volume Keywords
The End of Behavioral Marketing?
For a while now, behavioral marketing has been under the intense scrutiny of several internet watchdog groups, as well as the Federal Trade Commission, in regards to heightened concern over privacy laws. And recently, this criticism has intensified, leading to many new proposed ideas as to stop advertising platforms from accessing computer browser history in order to more … [Read more...] about The End of Behavioral Marketing?
Case Study: Refining Mobile Campaigns
Last month, our team compiled a review of PPC in 2010 and what we expect this year. Mobile marketing is definitely something we couldn’t overlook. Over 80% of the US population currently carries mobile phones (according to Punchkick Interactive), and Google’s mobile searches increased fivefold in the last two years. If you haven’t considered launching a mobile campaign for your … [Read more...] about Case Study: Refining Mobile Campaigns
Our Greatest Hits For December 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. For the second month in a row, Jen has taken first place! This time, her post discusses how to utilize Google's product … [Read more...] about Our Greatest Hits For December 2010
