Last week we talked about the Google content network and automatic placements. I completely ignored the fact that managed placements exist because they didn’t fit in with my description of the ways in which targeting automatic placements is just like riding a flaming motorcycle, but I’m fixing that this week with an even more convoluted metaphor for the content network. So … [Read more...] about Your Managed Placements: Why They Don’t Work
Search Results for: PPC
Positioning Your Business For Success In Local Search
Consumers today not only want to know what’s around them, they want to be able to call with one click, access directions, and know what other people think of it. Due to the fact that 50% of consumers head to search engines first when researching local businesses, according to a joint study from Nielsen and Webvisible, you need to make sure your business is in a position to … [Read more...] about Positioning Your Business For Success In Local Search
Best Practices for YSM Network Distribution
Last week I introduced the expanded Yahoo (YSM) network distribution options and how to find and change your account settings. As promised, this post will focus on some best practices to restructure your Yahoo campaigns to target both search and search partners. If you are like most pay-per-click managers, your YSM account is probably a cloned export of your Google AdWords … [Read more...] about Best Practices for YSM Network Distribution
Living On The Edge: The Google Content Network
Google’s content network: it’s sort of like jumping over fourteen school buses on a flaming motorcycle. If you’re not careful and well-prepared, it can be a huge disaster. But if you can pull it off- it’s totally awesome. Impress your friends, clients, and coworkers! Tame your fear and win worldwide adoration. That might be overstating things; but in any case there’s usually … [Read more...] about Living On The Edge: The Google Content Network
Understanding JavaScript and How it Can Affect Your Analytics Tracking
Google Analytics is instrumental in the way we track the success of our PPC campaigns (especially since it’s free), but as robust as it is, there are certain visitors that just can’t be tracked. There are at least 6 types of those visitors, but today I’m going to focus solely on those that have their JavaScript turned off, and what it can mean for your PPC campaigns. What is … [Read more...] about Understanding JavaScript and How it Can Affect Your Analytics Tracking
When to Pause or Delete Ads & Keywords To Save Your Quality Scores
Have you ever truly thought about what your overall account Quality Score looks like and how it has affected your PPC account over the years? The more I manage long term clients the more I realize everything I do today will greatly effect what happens to my account Quality Score in the future. Achieving a great Quality Score does not happen overnight. It may take a week, a … [Read more...] about When to Pause or Delete Ads & Keywords To Save Your Quality Scores
Dissecting Yahoo’s Network Distribution Settings
Yahoo’s newly launched (and perhaps overdue) network distribution settings give advertisers greater control over their search campaigns. You now have the option to display ads in only Yahoo! Search, only Yahoo! Search Partners or across the entire Yahoo! Search Network. These expanded distribution options open the door for expanding your Yahoo! account with greater visibility, … [Read more...] about Dissecting Yahoo’s Network Distribution Settings
Our Greatest Hits for January 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from January. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Google has launched contact form extensions allowing users to submit contact information within the search results. Amber has all … [Read more...] about Our Greatest Hits for January 2010
Increase Conversion Rates with Minimal Effort, Time and Money
I’ve always been behind the philosophy that telling customers what to do on your landing pages or website is much better than letting them figure it out on their own. After all, that’s what marketing is, right? We lead them in the direction we want them to take; to see our new product, new offers, new promotions, new content, etc. However, if you’re working with graphic … [Read more...] about Increase Conversion Rates with Minimal Effort, Time and Money
New Excluded Keywords/Blocked Domains Limit, Plus New Yahoo! Search Network Reporting & Features
I have to say I really love my Yahoo! Rep. He calls me whenever there are new features coming out in Yahoo! And, instead of depending on other bloggers for the info I’m hearing it straight from the horse’s mouth. There have been some new advances made in the Yahoo Network (finally!) that may help decrease spend on non-converting domains and increase conversions are high … [Read more...] about New Excluded Keywords/Blocked Domains Limit, Plus New Yahoo! Search Network Reporting & Features
Outsource Search or Keep it In-House?
In this case, I'm not referring to traditional manufacturers and distributors that contract an agency to sell their goods and services through search. Instead, I'm referring to online companies that possess the knowledge, ability and experience to maintain their own search campaigns and have done so successfully in the past, but are considering outsourcing search efforts to … [Read more...] about Outsource Search or Keep it In-House?
Our Greatest Hits for December 2009
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips. Need to improve your quality scores and gain better PPC performance? Amber has put together 6 rules to achieve better quality … [Read more...] about Our Greatest Hits for December 2009