The page views have spoken! Below we have gathered PPC Hero's four most visited, and hopefully most valuable, articles from October. Whether you're a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Yahoo’s match types might seem a little confusing in the first place, but with the additional pressure of adding … [Read more...] about Our Greatest Hits for October 2009
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Google’s New Ad Sitelinks & How You Can Get Them for Your Account
Google Adwords has implemented yet another new feature for Adwords PPC advertisers, and this time it’s pretty cool. The new feature is called ‘ad sitelinks’, and it allows PPC advertisers with high quality ads to add four additional links under their main PPC ad. This allows users easier access to deeper content of your website. The sitelinks also provide advertisers with a … [Read more...] about Google’s New Ad Sitelinks & How You Can Get Them for Your Account
How to Fine Tune Your International Campaigns in AdWords
You always need to exercise caution when utilizing broad match in AdWords. This almost goes without saying, but I said it anyway. The scope of queries matched to each broad match keyword has grown over the past couple of years, especially with the introduction of Google's expanded broad match. Today, I will spin a cautionary tale about casting a wide keyword net within … [Read more...] about How to Fine Tune Your International Campaigns in AdWords
Learn More about SEM Rush- Sponsored Post
Wouldn’t it be great to know what keywords your competitors are using with just one click? What if with that same click you could also find estimated traffic and ad positioning or even see a list of your direct competitors? If you aspire to optimize your site without spending a lot of money and time, SEMRush.com is the first and steady step to your success. Developed by the … [Read more...] about Learn More about SEM Rush- Sponsored Post
5 Tips To Save Money & Generate Additional Revenue with Ad Scheduling
I know that ad scheduling/day parting isn’t new to PPC, but I was recently at a marketing conference where the speaker mentioned he used ad scheduling for nearly every one of his clients. This got me thinking: why I don’t use ad scheduling more often or at least run a few daily/hourly reports to see if it’s a good idea? If you’re thinking about doing any kind of ad scheduling … [Read more...] about 5 Tips To Save Money & Generate Additional Revenue with Ad Scheduling
Grand Prize Winner for our Totally Awesome SEM Sweepstakes!
Today we are drawing for the grand prize winner for our Totally SEM Sweepstakes! This lucky person will receive a free PPC account review or SEO website review from the Hanapin Marketing Team. Nice! The email will be going out to the winner shortly. Phew! And that does it! The contest is done. Congratulations to all of our winners. Thank you to everyone who entered, who … [Read more...] about Grand Prize Winner for our Totally Awesome SEM Sweepstakes!
What is the View Through Data in Google Adwords & How Can It Benefit You?
View through data in Adwords is actually pretty cool, but only for people who run Adsense or a lot of display ads on the content network. This tool provides conversion data if you have display ads running via the content network. It’s not relevant for simple text ads running in your PPC account. With that said, the new view through conversion data shows how many conversions … [Read more...] about What is the View Through Data in Google Adwords & How Can It Benefit You?
Software Winners for our Totally Awesome SEM Sweepstakes!
Yesterday we drew for the book prizes, and today we're drawing the software prize winners for our Totally Awesome SEM Sweepstakes give away! Winners will be notified by email about their totally awesome prize! So, what did these folks win? Good question! This is what we're giving away: 3 free subscriptions to SEO Moz 3 free subscriptions to SEO Book 2 free subscriptions to … [Read more...] about Software Winners for our Totally Awesome SEM Sweepstakes!
How to Use Negative Keywords in Yahoo! Search Marketing
Match types can be tricky, especially when it comes to adding negative match keywords. Negative match keywords (or keyword exclusions) are a very effective way to reduce the number of unqualified clicks on your ad. But negatives can get confusing, and often times a manager will inadvertently add a negative that prevents a targeted keyword from showing ads. To me, Google keyword … [Read more...] about How to Use Negative Keywords in Yahoo! Search Marketing
Book Prize Winners for our Totally Awesome SEM Sweepstakes!
Today we are drawing book prize winners for our Totally Awesome SEM Sweepstakes give away! Each of these 100 lucky folks will receive a copy of the SEM book of their choosing! Winner's will be notified by email with further details and a request for shipping information. Yeah! TOMORROW we will randomly draw winners for our software prizes! And here's the best part, if you … [Read more...] about Book Prize Winners for our Totally Awesome SEM Sweepstakes!
How To Get a Place Page in Google and Why It’s Essential for all Businesses
So you may have heard about this new thing called, ‘Google Place Pages’. It’s a recent launch from Google basically giving users detailed information about any place in the world with an unique, individual page within Google Maps The detailed information includes any place such as businesses, attractions, cities, neighborhoods, and much more. To access these place pages in … [Read more...] about How To Get a Place Page in Google and Why It’s Essential for all Businesses
Expand Your Keyword List for Free: How the New WordStream Keyword Tool Works
Whenever a new PPC tool is released, we try to do a quick review to let you know how it works and if it would be beneficial for your PPC campaign. Today, I'm going to explore the new Free Keyword Tool from WordStream. Overall, the tool is quite easy to use. Even upon your arrival to the site, your greeted with straightforward, uncomplicated instructions and user interface. As … [Read more...] about Expand Your Keyword List for Free: How the New WordStream Keyword Tool Works