We need your help! Landing pages are obviously an integral part of PPC campaigns, and we're conducting a survey about landing pages to better understand how businesses utilize them. This short survey (15 questions; 5 minutes) will provide us with lots of valuable data about this facet of PPC. We'll share that data with you after the survey ends so you can benchmark yourself … [Read more...] about Landing Page Survey – Win a $50 Amazon Gift Card!
Search Results for: PPC
Our Greatest Hits for April 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from April. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. Planning on taking the Google Advertising Fundamentals Exam in the near future? Before you take it, check out these tips for passing … [Read more...] about Our Greatest Hits for April 2010
Tracking Revenue and Cost In Adwords
Conversion Tracking in Google Adwords Google’s conversion tracking in Adwords allows you to take your account to the next level by providing you with ROI data that can help you more accurately identify both areas of success and opportunities. The best part is it only takes a snippet of code and few settings to get started! Using Conversion Tracking The first step you must … [Read more...] about Tracking Revenue and Cost In Adwords
How To Exclude Domains from the Content Network
The Google and Yahoo! Content Networks are great for capturing additional PPC traffic but if not managed, it can quickly spend a lot of money without giving you the results you are looking for. If you haven’t reviewed your network website list recently and added in exclusions, it might be time to take a look. In both Google and Yahoo! you can exclude both domains and subdomains … [Read more...] about How To Exclude Domains from the Content Network
Efficient bid management: spreadsheet fun!
Changing keyword bids is going to be a task that faces you with some regularity if you’re managing any PPC account. It would be fantastic if we could just manage ad group bids and never consider the cost of our individual keywords, but it doesn’t always work that way. Sometimes, you have fabulous keyword performers who need to be supported with better bids, hanging out in an ad … [Read more...] about Efficient bid management: spreadsheet fun!
AdWords Tools for Keyword Expansion
Keyword research can be time consuming, especially when you have been working on an account for a while and have thousands and thousands of keywords already. It may feel like you are trying to find a needle in a haystack to come up with new keywords you haven’t tried. If you find yourself stuck, dig into your Google AdWords account to explore new suggestions you may not have … [Read more...] about AdWords Tools for Keyword Expansion
Using URL Tracking Parameters To Get More Out Of Analytics
One of the challenges of working in an agency environment is that, while it helps get the work done, multiple people touch an account, and you run the risk of creating inconsistencies. When you need to know that your data is accurate it’s nice to know that you and your team have taken a few minutes in the beginning to set up a system for URL building and tracking. Once you … [Read more...] about Using URL Tracking Parameters To Get More Out Of Analytics
Sunshine, Rainbows and Fraud on the Content Network
We’ve discussed in the past what a great source of leads Google’s content network can be- it can help you reach customers you didn’t even know you wanted to reach, or customers who didn’t even know they wanted your product! But the content network isn’t all fun and games. You can discover and sell to new consumer audiences, but guess what? You’re also exposing yourself to new … [Read more...] about Sunshine, Rainbows and Fraud on the Content Network
Our Greatest Hits for March 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from March. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. If you haven’t taken the leap yet, it might be time to start testing mobile ads within your marketing mix. Jen walks you through the … [Read more...] about Our Greatest Hits for March 2010
Getting to Know Your Audiences
Knowing your audience is essential to knowing where to target your ads, but sometimes you don’t know your audience as well as you think you do. You can gain valuable information about your audience through your conversion form. If you run an email list, this will not only help you target your advertising, it will also help you target your mailings. To know your audience, you … [Read more...] about Getting to Know Your Audiences
Ad Text Tips and Tricks for the Content Network
The Google content network is a mash up of many different sites and how people discover your ads on these sites is a little different than traditional search. People may or may not be searching for your brand or product, so they more or less stumble upon your ad and it takes a little more convincing to get them to hand over their click. It is important to approach content … [Read more...] about Ad Text Tips and Tricks for the Content Network
Make Mobile Marketing Work For You
With the growth of mobile use, it’s no wonder mobile advertising is on the rise. According to Wikipedia, mobile advertising only constitutes “around 1% of global advertising spend”, but considering the fact that “mobile phones outnumber TV sets by over 3 to 1”, (wow!) I say there’s no better time than now to start working with mobile advertising, and perfecting our … [Read more...] about Make Mobile Marketing Work For You
