Hero Conf

Search Results for: PPC

Webinar: The Essentials For Your 2016 Mobile PPC Strategy

More about this Webinar It’s no secret that the mobile audience is on every marketer’s mind. With more than 2 billion people that will use mobile devices to access the internet in 2016, it’s imperative for businesses to have a strategy ready and optimized for the new year. In this webinar recording, Carrie Albright from Hanapin and Blair Symes from Dialogtech discuss targeting … [Read more...] about Webinar: The Essentials For Your 2016 Mobile PPC Strategy

It’s Time For PPC To Stop Ignoring Client Management

An Incomplete PPC Cinderella Story There once was a young girl who lived in a quaint Bavarian cottage with her step-mother and two step-sisters. This young girl was a hard-working, kind girl who loved all and hated none. She did much of the hard work that was customarily required in a household, yet, sadly her step-sisters took credit for everything. They would sit in bed all … [Read more...] about It’s Time For PPC To Stop Ignoring Client Management

[New Toolkit!] Get the basics and more to make 2016 a successful year for your Mobile PPC!

It's no secret that mobile marketing is a hot topic right now. You already know that you should have a mobile strategy in place for next year. You probably already do. But have you evaluated your mobile presence, performance, and behavior? Are you set up for calls? Are you testing? Have you tried social? In this toolkit you'll find, not only a couple of basic resources to get … [Read more...] about [New Toolkit!] Get the basics and more to make 2016 a successful year for your Mobile PPC!

[New Webinar with Fred Vallaeys!] 6 Unique Ways To Grow Your PPC Account

As 2015 comes to a close, you should be analyzing and evaluating your overall marketing strategy. What worked for you this year and what didn’t? How can you expand beyond the scope of what you’re doing now? In this webinar, Founder of Optmyzr, Fred Vallaeys and Associate Director of Services at Hanapin Marketing, Jeff Baum, discuss 6 unique ways you can grow your PPC account … [Read more...] about [New Webinar with Fred Vallaeys!] 6 Unique Ways To Grow Your PPC Account

The Art Of Relationship Selling In PPC

After almost four years working on the sales side of PPC advertising, I can say one thing with certainty – no two opportunities are the same. You can absolutely refine a sales process and hit some general touchstones in most prospective client conversations, but you’ll never be able to plop an “A+B+C=sale” formula in place. Different accounts have different needs, histories, … [Read more...] about The Art Of Relationship Selling In PPC

Using PPC Strategy Roadmaps

When a new relationship starts between an agency and a client, there are a myriad of things that need to be assessed by the account manager that all lead to strategy development. At times, it may seem difficult to know where to focus or how initiatives should be prioritized. As a way to lay out initial account strategy, Hanapin Account Manager's frequently utilize a 90-day … [Read more...] about Using PPC Strategy Roadmaps

[New Whitepaper!] Supercharge Your PPC Success with YouTube Advertising

Advertising on YouTube plays a key role in a marketplace that’s become more social and diffuse. Now that conversion paths are growing and taking place across multiple platforms and devices, the ability to get your brand in front of your market through video is no longer a luxury, but a requirement. Written by Hanapin's Associate Director of Services, Jeff Baum, in this … [Read more...] about [New Whitepaper!] Supercharge Your PPC Success with YouTube Advertising

View All Posts on PPC Hero >
Flying Hero Subscribe

Subscribe to Weekly Blog Updates

Save time and Become the Hero with updates from PPC Hero in your inbox!

* indicates required
Please also send me information about
Want a free ticket to Hero Conf US this September? Join mailing list to hear about our competition