My Google rep recently shared a study with me that stated people spend an average of 5 hours per day online and visit over 10 different sources before converting. For instance, potential customers in my PPC accounts are spending ever-increasing amounts of time on social media platforms such as Facebook and Twitter and review sites like Yelp. They’re researching and discussing … [Read more...] about Making The Case for Attribution: Prove The Entire Value Of PPC To Your Stakeholders
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[New Webinar with iSpionage!] 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence
Over time, your competition changes. Some competitors grow, some of them don’t, and some of them are newly born and rising fast. In order to stay ahead of the game, you must stay updated on who your competitors are, what keywords they are bidding on, and discover which of these new keywords can be profitable for you. In this live webinar on Thursday, November 12th at Noon EST, … [Read more...] about [New Webinar with iSpionage!] 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence
5 Things I Learned About International PPC From HeroConf London
I am currently sitting on a plane bound for Minneapolis, which simply means I look like a deformed T-Rex as I attempt to pound out an economy-seat-semi-coherent-blogpost while the memory of Hero Conf in London is fresh in my mind. This conference was Hanapin’s first overseas conference and from my perspective it was really a smashing success. A combination of top notch … [Read more...] about 5 Things I Learned About International PPC From HeroConf London
Trust-Based PPC Marketing
Do you remember Domino’s Pizza before 2009? If not, I don’t blame you. Their stock hit an all-time low in 2008, and a YouTube video showing employees doing disgusting things with the food left the company’s image at an all-time low. It was a wake-up call for the company to make a change in both product and branding. How did this move help Domino’s get back to a positive … [Read more...] about Trust-Based PPC Marketing
[New Whitepaper!] The 2015 Most Impactful Updates in the PPC World
There are hundreds of PPC updates every year across multiple platforms. Looking through all the updates that have come and gone and those that have been improved can be overwhelming. In this whitepaper, we’ll discuss some of the most impactful updates of 2015. In this Whitepaper we'll discuss: More speed and less memory drain with Bing Ads Editor version 10.9 Identify key … [Read more...] about [New Whitepaper!] The 2015 Most Impactful Updates in the PPC World
[Industry Report] 70% of advertisers reported increases to their PPC budgets in 2015
The cornerstone of PPC has always been search, however the overarching theme from the past few years is a sharp increase in technologies and platforms utilized by marketers to aid the performance of their overall PPC efforts. With the continued popularity of conversion rate optimization strategies, more sophisticated capabilities within search and expanded targeting in social … [Read more...] about [Industry Report] 70% of advertisers reported increases to their PPC budgets in 2015
PPC Account Audit Survival Guide: Part 2
In our previous article, we discussed ways you can audit account performance. In this article, we are going to discuss additional auditing options for campaigns, ad groups, and keywords. Campaigns All Settings At the campaign level, there are other settings you might want to be aware of in case a previous manager had settings that might not be aligned with the account’s … [Read more...] about PPC Account Audit Survival Guide: Part 2
Your Resource Guide To Learning PPC
Last week a friend asked me, "Outside of hands-on experience, where are the best places to learn PPC on the Internet ." This got me thinking about something Seth Godin said, "We're not going to outgrow our need for information." We live in a time where there's so much information freely shared across the web. Some of it is good and some of it is crap. Either way we're … [Read more...] about Your Resource Guide To Learning PPC
Assessing Human Touch In PPC
Don’t worry – this isn’t going to be one of those “it’s either this or that” pieces of content about whether you should automate your PPC management or handle it all manually. I think it’s only fair to get that out of the way right out of the gates. Last week we looked at the pros of automation. Today, we'll be touching on a couple of pros for manual touch. Algorithms and … [Read more...] about Assessing Human Touch In PPC
Flash Series: 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence
More about this 20-Minute Webinar Over time, your competition changes. Some competitors grow, some of them don't, and some of them are newly born and rising fast. In order to stay ahead of the game, you must stay updated on who your competitors are, what keywords they are bidding on, and discover which of these new keywords can be profitable for you. In this webinar, Joe … [Read more...] about Flash Series: 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence
Flash Series Confirmation: 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence
You're All Set! You're now registered for our Flash Series 20-minute webinar, 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: How PPC Provides Competitive Insights To … [Read more...] about Flash Series Confirmation: 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence
Automation vs. Human Touch – Who Wins In PPC?
The world of digital marketing is changing almost daily, which necessitates that digital marketers change with it and adapt. This can be difficult to do when so much is changing; sometimes all at once. Day-to-day tasks and account needs don’t cease for adjustment to marketplace changes. Engines are tightening up policies and advertiser requirements more frequently than ever, in … [Read more...] about Automation vs. Human Touch – Who Wins In PPC?