I’ve always been behind the philosophy that telling customers what to do on your landing pages or website is much better than letting them figure it out on their own. After all, that’s what marketing is, right? We lead them in the direction we want them to take; to see our new product, new offers, new promotions, new content, etc. However, if you’re working with graphic … [Read more...] about Increase Conversion Rates with Minimal Effort, Time and Money
Search Results for: PPC
New Excluded Keywords/Blocked Domains Limit, Plus New Yahoo! Search Network Reporting & Features
I have to say I really love my Yahoo! Rep. He calls me whenever there are new features coming out in Yahoo! And, instead of depending on other bloggers for the info I’m hearing it straight from the horse’s mouth. There have been some new advances made in the Yahoo Network (finally!) that may help decrease spend on non-converting domains and increase conversions are high … [Read more...] about New Excluded Keywords/Blocked Domains Limit, Plus New Yahoo! Search Network Reporting & Features
Outsource Search or Keep it In-House?
In this case, I'm not referring to traditional manufacturers and distributors that contract an agency to sell their goods and services through search. Instead, I'm referring to online companies that possess the knowledge, ability and experience to maintain their own search campaigns and have done so successfully in the past, but are considering outsourcing search efforts to … [Read more...] about Outsource Search or Keep it In-House?
Our Greatest Hits for December 2009
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips. Need to improve your quality scores and gain better PPC performance? Amber has put together 6 rules to achieve better quality … [Read more...] about Our Greatest Hits for December 2009
New Contact Form Extensions Beta from Google – Super Cool
Google is going extension crazy here lately with the release of site links, then location extensions, and now contact form extensions! I got an email from my Google rep asking if I wanted to participate in a new beta from Google called, ‘contact form extensions’. The gist of the beta is if you’re running a PPC ad in Google, and you’re in the top position, you can click on a … [Read more...] about New Contact Form Extensions Beta from Google – Super Cool
Do Higher Positions in Google Mean You Convert More? Here’s How to Find Out!
Brad Geddes is one of my favorite bloggers, and he has a really interesting link to a YouTube video that talks about how you can get information at the keyword level in Google Analytics that shows what conversion rates you get at what position in the SERPS. You can view the video here: I have wondered at times for a particular account that recently lowered its budget if our … [Read more...] about Do Higher Positions in Google Mean You Convert More? Here’s How to Find Out!
Expand Your Keyword Research Today with Two New Free Tools from WordStream
This article was written by John A. Lee, Paid Search Manager at WordStream Inc., a provider of keyword tools for pay-per-click (PPC) and search engine optimization (SEO) efforts involving large numbers of keywords. Search engine marketing and profitability are two things that should go hand-in-hand. As many of you know all too well, this isn't always the case. When you add … [Read more...] about Expand Your Keyword Research Today with Two New Free Tools from WordStream
Long Tail Terms for the Holiday Shopping Season
In the second week of December, we're quickly approaching the end of the biggest gift-giving, and therefore the biggest shopping, period of the year. So, here's one of the most important questions a good search marketer can ask himself/herself to take advantage of the huge spike in search traffic: "What am I searching for?" This is not a philosophical, soul-searching … [Read more...] about Long Tail Terms for the Holiday Shopping Season
Google LBA’s Are Being Removed, Get a Location Extension Instead
Late last week Search Engine Land posted an article on how Google is planning to stop allowing companies to create local business ads, and for anyone who currently has a LBA will stop displaying mid-December. Now the post did say that Google’s LBA’s will be coming back in the future, but declined to say when exactly. This could potentially hurt some local advertisers, … [Read more...] about Google LBA’s Are Being Removed, Get a Location Extension Instead
Our Greatest Hits for November 2009
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips. Enjoy! Need to start optimizing your landing pages? If your answer isn’t “I already do that”, then yes, yes you do. Don’t limit … [Read more...] about Our Greatest Hits for November 2009
A Gazillion Ways to Test Landing Pages to Increase Conversions
We’ve spoken before about using Google website optimizer to test different elements of your landing page to help increase conversion rates. But the other day the team here at Hanapin Marketing came up with a full list of those elements to test using the multivariate testing option in Website optimizer. The multivariate testing allows you to add in a piece of code to your … [Read more...] about A Gazillion Ways to Test Landing Pages to Increase Conversions
Good SEM is SMART
After reading the second half of Ron Jones's article, Measuring Success, on Search Engine Watch, I was struck with an overwhelming urge to blatantly steal his ideas. However, my more noble tendencies forced me to merely reference them, while giving him credit for the inspiration. Mr. Jones's article discusses the methods for planning and measuring success in SEO efforts using … [Read more...] about Good SEM is SMART
