What I've always loved about Google AdWords is the extensive amount of information they give you. And something I realized I can do to help improve my overall click-through rate via the content network and doesn't include writing new ads, testing ads, changing keywords or running any search query reports. (Although those are very good ways to increase your click-through … [Read more...] about An Easy Way to Increase Your Click-Through Rates, Quality of Traffic and Conversions
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Blog News Roundup for Friday, May 29, 2009
Do you like to party hard on the holidays? If so you don't want to miss this excuse for a party from the YSM Blog. Amongst some of the more well known holidays are a myriad of different celebrations that advertisers may use to focus their search campaigns. Personally, I'm looking forward to Ugly Dog Day at the end of June, but I don't think I have a search campaign that can … [Read more...] about Blog News Roundup for Friday, May 29, 2009
5 Tips that Can Make Your Life Easier When Using Yahoo Search Marketing
There are more than five things you should know about Yahoo's search marketing platform that can make your life easier. However, I have pulled together a short list that will help you manage your account more efficiently and optimize your account wisely. Unfortunately, a number of these items are a result of shortcomings within Yahoo's platform. Let's face it: their interface … [Read more...] about 5 Tips that Can Make Your Life Easier When Using Yahoo Search Marketing
May the Force Be With You! Happy Anniversary to Star Wars!
OH MAN do we love Star Wars! Today marks the anniversary of the release of Stars Wars: A New Hope. Some of us here are HUGE Star Wars fans. For example, there are members of the PPC Hero Team, who shall remain nameless, who waited in line for 2 days to see Episode One. That's dedication! A couple of our PPC Hero gang are dressed up as their favorite characters: Miss Clicks as … [Read more...] about May the Force Be With You! Happy Anniversary to Star Wars!
Using Ad Text to Find the Right Clicks
The easiest way to evaluate an ad quality is through click-through rate. After all, it is a simple metric, and it would seem to measure what we’re seeking to accomplish through awareness. But a successful campaign is made or broken not by how many eyes get to your site, but by how many of them become leads, customers, or registered users. To that end, here are a few ways that … [Read more...] about Using Ad Text to Find the Right Clicks
What To Look for if Your Volume Tanks on the Google Content Network
Lately, we've been writing quite a bit about the Google Content Network. This is simply because there is so much to talk about! Today, I would like to touch on another topic within this theme: two reasons why your Content Network performance may suddenly tank. First, let's do a quick review of what we've discussed thus far: The initial article on this topic discussed what to … [Read more...] about What To Look for if Your Volume Tanks on the Google Content Network
Good Bye To Google’s “Other Unique Queries” – We Won’t Miss You
PPC advertisers have been waiting a long time for this. Just officially announced yesterday, Google AdWords is removing the 'other unique queries' label in the search query performance report. We wrote about this new feature in the search query report back in April but did not find an official announcement from Google until yesterday. The Google search query performance report … [Read more...] about Good Bye To Google’s “Other Unique Queries” – We Won’t Miss You
Microsoft Unleashes a Round of Spring Updates for adCenter
Early this morning, the adCenter blog published 5 posts detailing all of the changes they've pushed live as part of their Spring 2009 Upgrade. Microsoft continues to drive their advertising platform forward, and unlike Google who releases a new feature every other day, the folks at adCenter prefer a mega-upgrade instead. Guess that adds to the excitement. While there's … [Read more...] about Microsoft Unleashes a Round of Spring Updates for adCenter
How to Leverage Google’s Trademarked Term Bidding Policies
With recent news breaking that Google will be opening up keyword bidding policies on trademarked terms, it is time to reconsider whether this is a valid and cost-effective tactic to consider. On its face, bidding on a competitor’s name or key product seems to be a money-losing proposition. After all, in pay-per-click advertising, we seek relevant traffic that is likely to … [Read more...] about How to Leverage Google’s Trademarked Term Bidding Policies
New Yahoo Search Query Expand Report – Not Quite Up To Par With Google
I received a phone call from my Yahoo rep saying that they are offering a search query report for our clients. I was very excited about this since I love the search query report from Google. Unfortunately, I was soon disappointed after hearing that I couldn't run the search query report out of the Yahoo PPC interface myself. Here's how it works: If you want a search query … [Read more...] about New Yahoo Search Query Expand Report – Not Quite Up To Par With Google
How To Broaden Your Exposure on the Google Content Network
I've said it before and I'll say it again: the Google Content Network is fickle and it can be tricky. In both the Search and Content Networks, ad position is important. Within the Search Network you have a wider range of ad positions that can generate positive results. However, the Content Network has a smaller window for optimal exposure and performance. On the Google Search … [Read more...] about How To Broaden Your Exposure on the Google Content Network
Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking
Early on in my search marketing career, one of the discrepencies that annoyed me most was that Google Analytics and Google AdWords were almost entirely separate entities. With the exception of AdWords data populating in Analytics, there wasn't any cross-functionality - especially for conversion tracking. This killed me. Until now. It is now possible for you to have data … [Read more...] about Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking