Keyword research is an ongoing tactic that continuously helps increase the performance of your PPC account. When inheriting a new Google AdWords, Yahoo!, or MSN account, it's important to do a thorough scan of all the keywords in the account and begin researching what new keywords you could potentially add. There are various methods of doing additional keyword research … [Read more...] about Expand Your Keyword List Smartly and Efficiently
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Before You Inherit the Account
A Strong Client Relationship is Built by Setting Proper Expectations When inheriting a pre-existing pay-per-click account, it is of the utmost importance to set clear, realistic expectations before any work begins. If a client is coming to you to manage their PPC campaign, they must not be generating the results they need. This is why they are looking for a new PPC … [Read more...] about Before You Inherit the Account
After Your Transition and Optimization
How to Provide Ongoing Reporting to Your Client Maintaining a frequent line of communication with your client is of utmost importance. A great, easy way to do this is to prepare weekly or monthly reports that are delivered at regularly scheduled intervals. Before you go gung-ho and create thirteen different reports with every bit of data possible, think about it for a … [Read more...] about After Your Transition and Optimization
A Few Easy Steps to Optimize Your Account Quickly
Inheriting a PPC account also means inheriting someone else's ad texts. However great your ad-writing skills may be, this isn't necessarily a bad thing. Use the existing ad texts as a springboard for creating new ads that build on the best-performing themes. Doing this will give you insight into what has performed well in the past and give you a strong foundation for future … [Read more...] about A Few Easy Steps to Optimize Your Account Quickly
You Can Now See Google Subdomains in Your Content Network Reporting
My obsession with the Google AdWords Content Network continues! Actually, developments keep popping up about the Content Network and I like to keep you informed. Recently Google announced a change to the content network reporting: now you can view Google subdomain properties within your placement performance report. As you know, any additional level of granularity in regards … [Read more...] about You Can Now See Google Subdomains in Your Content Network Reporting
Utilize Category Exclusions to Enhance Your Content Network Performance
Refining your performance on the AdWords Content Network requires diligence and a varied approach. We have written previously on excluding specific sites on the Content Network, as well as restructuring your campaign to gain additional exposure. Now I'd like to discuss how you can further optimize your performance by excluding entire categories from your distribution. Within … [Read more...] about Utilize Category Exclusions to Enhance Your Content Network Performance
Increased Bid Transparency with Google’s Bid Simulator
Ever wondered how a bid change is going to affect your AdWords account? Will it send my costs through the roof? Will it sacrifice clicks? What will happen to impressions? You're in luck! The days of bid uncertainty are behind us, sort of. Google has made it a little easier to estimate the potential impact of bid adjustments with the Bid Simulator. While this tool can't predict … [Read more...] about Increased Bid Transparency with Google’s Bid Simulator
Happy Elvis Week! Hunk of Burning Love Edition
Elvis was great. Obviously, he's the King. If you've never been to Graceland, you're missing out. It's a sight to be seen simply for the Jungle Room. This week, fans and fanatics alike are celebrating Elvis Week. And PPC Hero salutes those who still worship at the feet of the King! As you can see, PPC Hero has embraced the post-1969 comeback area of Elvis (OK, we'll call him … [Read more...] about Happy Elvis Week! Hunk of Burning Love Edition
How Business.com Can Help You Reach Your Lead Goals
With all the talk about Google, Yahoo and MSN all the time, the little guys tend to get left out. By little guys, I mean second tier search engines like business.com, 7search.com, ask.com etc. I’m currently using Business.com for one of my clients and I’m getting decent results. It’s important for PPC advertisers to realize there is more to this world other than Google, … [Read more...] about How Business.com Can Help You Reach Your Lead Goals
Our Greatest Hits for July 2009
The page views have spoken! Below we have gathered PPC Hero's four most visited, and hopefully most valuable, articles from July. Whether you're a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Coming in at the #1 spot is Amber's post listing 10 easy ways to optimize your PPC landing pages and increase your … [Read more...] about Our Greatest Hits for July 2009
Beware of Low Bids and Low Budgets When Setting Up Your Google AdWords Account
A few weeks back one of my clients performed a search for one of his keywords and it didn’t come up in Google search. So of course I review the keyword in the AdWords interface by checking on the ad diagnostic tool and saw that the keyword was not showing due to a low keyword bid and that it wasn’t on page 1 of the Google results pages. I had a few co-workers here in the … [Read more...] about Beware of Low Bids and Low Budgets When Setting Up Your Google AdWords Account
Get More Leads by Restructuring and Optimizing Your Google Content Network Campaigns
Lately, I've been writing a series of articles on the Google Content Network. Previously, we have discussed Content Network bidding strategies; how to and why you should separate the Search and Content network distribution; how to use your performance data to create placement targeted campaigns (not written by yours truly); how to locate performance fluctuations; and I've also … [Read more...] about Get More Leads by Restructuring and Optimizing Your Google Content Network Campaigns
