I was recently reading the Quality Score Fact of the Week over at the AdWords Agency blog. This week's Quality Score tip inspired me to do more research and expand upon the topic that was discussed. First, here is the Fact of the Week: Restructuring your account does not cause you to lose your historical Quality Score information. The historical performance of your keywords, … [Read more...] about How Does Moving a Keyword Effect Your Quality Score in Google AdWords?
Search Results for: PPC
Kick Your Quality Scores Back Into Gear with a Few Ad Text Changes
It seems as though Quality Score has fallen off the blog bandwagon here lately, but I’m here to say that the Quality Score and the Quality Index is still here and more important than ever. One big problem that I have seen in many new accounts that have either transitioned from other search marketing agencies or in-house employees is the inability to accurately determine when … [Read more...] about Kick Your Quality Scores Back Into Gear with a Few Ad Text Changes
Separating Match Types in AdWords: A Follow Up Post
My last article focused on separating your keyword match types into different campaigns. Today, I would like to discuss details on implementing this strategy, as well as clarify the benefits of separating match types into separate ad groups (not campaigns). As I mentioned previously, for robust accounts with optimized campaign structures, separating your match types for your … [Read more...] about Separating Match Types in AdWords: A Follow Up Post
Our Greatest Hits for June 2009
The page views have spoken! Below we have gathered PPC Hero's four most visited, and hopefully most valuable, articles from June. Whether you're a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! If you're not using competitive keyword research tools to learn about your competitors' keywords, you may be missing … [Read more...] about Our Greatest Hits for June 2009
CLRB Hanson LLC et al. V. Google Class Action Settlement
Neither PPC Hero nor Hanapin Marketing have any affiliation with this settlement regarding Google AdWords nor can we offer legal advice on the subject. However, we did think it was a good idea to post the settlement statement in its entirety to the blog because 1) it's directly related to our blog's focus and 2) our readers might be curious about the statement if they … [Read more...] about CLRB Hanson LLC et al. V. Google Class Action Settlement
Break Out Your Yahoo Sponsored and Content Keywords with the Touch of a Button
There is a cool feature in the Yahoo! Search Marketing interface that allows you to separate your search network and content network distribution for any active ad group with only a few steps. Breaking out your sponsored search tactic from the content network in two separate ad groups helps you manage your bids better since they're more organized and it allows you to create … [Read more...] about Break Out Your Yahoo Sponsored and Content Keywords with the Touch of a Button
Separating Your Matches Types into Different Campaigns is a Bad Idea
We have inherited a couple PPC accounts recently that had some odd campaign structures. Within Google AdWords these accounts had the various match types (broad, phrase, exact) segregated into separate campaigns. Since I've now seen this a couple times, I think this campaign structure is worth commenting upon and discussing why it's a bad idea. First, let's explore the … [Read more...] about Separating Your Matches Types into Different Campaigns is a Bad Idea
Quick Look: Pay-Per-Click Metrics All Campaign Managers Should Understand
One of the best aspects of managing a pay-per-click campaign is the completeness of data. It is the only advertising medium that can give you a fairly accurate representation of how many eyeballs see your ad, and it’s the only advertising medium that can regularly associate a user behavior with an advertising placement. But with all of the data that’s available to an account … [Read more...] about Quick Look: Pay-Per-Click Metrics All Campaign Managers Should Understand
Yahoo’s New Display Advertising – See How It Works
On Monday, Yahoo released their new display advertising for small and large businesses. Yahoo's display advertising program is identical to Google with a few twists. You can target your display ads geographically, demographically, and within specific content network placements. The funny thing about Yahoo's new display advertising is that it's not connected to your Yahoo … [Read more...] about Yahoo’s New Display Advertising – See How It Works
Find Competitor’s Top Performing Keywords & Use Them To Your Advantage
Ever wonder what your competitors' top keywords are? Would you like to know if your competition is down in traffic the same times of year you are? I'm sure you wish you could find out how many unique visitors your top competitors are receiving. With Compete.com you can get all of this information and more. This is not a sponsored post by the way! I knew of Compete.com when … [Read more...] about Find Competitor’s Top Performing Keywords & Use Them To Your Advantage
How to Use Google Wonder Wheel and Related Search Tools for Keyword Research
The fuel that drives every PPC campaign is your keyword list. The success of your campaign will live and die by the keywords that you target. You need to make sure that you are targeting the right keywords and that your keyword list is extensive and robust. And your list of keywords needs to be ever-evolving as new and longer search terms become prevalent among your target … [Read more...] about How to Use Google Wonder Wheel and Related Search Tools for Keyword Research
Use Content Network Stats to Create High-Performing Placement Targeted Campaigns
The Google Content Network can be a great source of ROI, but it can also represent a great risk. The potential for great performance – and the potential for wasted budget – both come as a result of the network’s sheer scope. With such a wide variety of sites available for advertising, marketers can get great reach. But with that reach, of course, comes great potential for … [Read more...] about Use Content Network Stats to Create High-Performing Placement Targeted Campaigns
