There's a common saying that if you enjoy your job you don't work a day in your life. I am not sure that is entirely true - but I am sure that I chose the correct industry to be able to truly say I enjoy my job. As a sports nut with an analytical mind, I have spent a fair share of time trying to crack the code on these one-day fantasy sites such as FanDuel. Figuring out … [Read more...] about It’s A Wonderful PPC Life: 4 Different Caps PPC Allows You To Wear
Search Results for: PPC
[New Whitepaper!] The PPC Account Audit Survival Guide
There are many reasons why you might want to perform a PPC account audit. You could be taking over an account from another agency, previous manager, or colleague or perhaps you just want to make sure your account set-up is optimal for your company goals. In this guide, we’ll focus on features and settings that can be found in the Google AdWords interface and used to audit your … [Read more...] about [New Whitepaper!] The PPC Account Audit Survival Guide
6 Simple Physical Store Tactics To Boost Your Black Friday PPC Sales This Season
Black Friday sales have existed long before ecommerce was recognized. For over 50 years, stores have tried and tested ways to ensure they make the most out of the valuable footfalls, even without the luxury of measurability that PPC provides. Though many online advertisers are sharpening their toolkits to prepare for the weekend, too often, I find that ecommerce marketers … [Read more...] about 6 Simple Physical Store Tactics To Boost Your Black Friday PPC Sales This Season
5 Steps For Creating A Solid PPC Competitor Strategy
Analyzing the PPC competitive landscape can help provide key insight into performance trends and determine how your ads stack up to competition. By not taking the time to analyze PPC competitors, you could be missing out on huge gaps in your program that could leave your account vulnerable to deep-pocketed competitors driving up costs and stealing impression share. Below, we … [Read more...] about 5 Steps For Creating A Solid PPC Competitor Strategy
Making The Case for Attribution: Prove The Entire Value Of PPC To Your Stakeholders
My Google rep recently shared a study with me that stated people spend an average of 5 hours per day online and visit over 10 different sources before converting. For instance, potential customers in my PPC accounts are spending ever-increasing amounts of time on social media platforms such as Facebook and Twitter and review sites like Yelp. They’re researching and discussing … [Read more...] about Making The Case for Attribution: Prove The Entire Value Of PPC To Your Stakeholders
[New Webinar with iSpionage!] 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence
Over time, your competition changes. Some competitors grow, some of them don’t, and some of them are newly born and rising fast. In order to stay ahead of the game, you must stay updated on who your competitors are, what keywords they are bidding on, and discover which of these new keywords can be profitable for you. In this live webinar on Thursday, November 12th at Noon EST, … [Read more...] about [New Webinar with iSpionage!] 3 Advanced Ways to Get More Out of Your PPC Competitive Intelligence
5 Things I Learned About International PPC From HeroConf London
I am currently sitting on a plane bound for Minneapolis, which simply means I look like a deformed T-Rex as I attempt to pound out an economy-seat-semi-coherent-blogpost while the memory of Hero Conf in London is fresh in my mind. This conference was Hanapin’s first overseas conference and from my perspective it was really a smashing success. A combination of top notch … [Read more...] about 5 Things I Learned About International PPC From HeroConf London
Trust-Based PPC Marketing
Do you remember Domino’s Pizza before 2009? If not, I don’t blame you. Their stock hit an all-time low in 2008, and a YouTube video showing employees doing disgusting things with the food left the company’s image at an all-time low. It was a wake-up call for the company to make a change in both product and branding. How did this move help Domino’s get back to a positive … [Read more...] about Trust-Based PPC Marketing
[New Whitepaper!] The 2015 Most Impactful Updates in the PPC World
There are hundreds of PPC updates every year across multiple platforms. Looking through all the updates that have come and gone and those that have been improved can be overwhelming. In this whitepaper, we’ll discuss some of the most impactful updates of 2015. In this Whitepaper we'll discuss: More speed and less memory drain with Bing Ads Editor version 10.9 Identify key … [Read more...] about [New Whitepaper!] The 2015 Most Impactful Updates in the PPC World
[Industry Report] 70% of advertisers reported increases to their PPC budgets in 2015
The cornerstone of PPC has always been search, however the overarching theme from the past few years is a sharp increase in technologies and platforms utilized by marketers to aid the performance of their overall PPC efforts. With the continued popularity of conversion rate optimization strategies, more sophisticated capabilities within search and expanded targeting in social … [Read more...] about [Industry Report] 70% of advertisers reported increases to their PPC budgets in 2015
PPC Account Audit Survival Guide: Part 2
In our previous article, we discussed ways you can audit account performance. In this article, we are going to discuss additional auditing options for campaigns, ad groups, and keywords. Campaigns All Settings At the campaign level, there are other settings you might want to be aware of in case a previous manager had settings that might not be aligned with the account’s … [Read more...] about PPC Account Audit Survival Guide: Part 2
Your Resource Guide To Learning PPC
Last week a friend asked me, "Outside of hands-on experience, where are the best places to learn PPC on the Internet ." This got me thinking about something Seth Godin said, "We're not going to outgrow our need for information." We live in a time where there's so much information freely shared across the web. Some of it is good and some of it is crap. Either way we're … [Read more...] about Your Resource Guide To Learning PPC
