Google announced yesterday an update to the search based keyword tool within AdWords. 1. New Filters Now you can add filters to customize which keywords Google gives you search volume estimates on. Some of the filters allow you to set a minimum monthly search amount, low, medium or high competition, ad share, search share, suggested bid, and URL containing specific … [Read more...] about New Filters and Global Settings in Google Search Based Keyword Tool
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AdWords Budget Optimizer is a Great Way to Spend Money… And That’s It
Recently, we received a question from a reader in regards to Google AdWords' Budget Optimizer. We have not discussed this option here on the blog so I thought I'd give a description of this tool while answering our reader's question. First, let's get the basics out of the way and discuss what Budget Optimizer is, and where you can find this option within the AdWords … [Read more...] about AdWords Budget Optimizer is a Great Way to Spend Money… And That’s It
Five Essential Tricks, Tools and Tips for the Multimarket Account Manager
This is a special guest blog post from Kerstin Baker-Ash. Kerstin has worked in search engine marketing for six years across agency and in-house roles. A native of Toronto, Canada, she has experienced the inevitable pants versus trousers embarrassment since moving to the United Kingdom. Kerstin uses her multilingual background to manage cross-market campaigns for clients in … [Read more...] about Five Essential Tricks, Tools and Tips for the Multimarket Account Manager
New AdWords Interface In Beta: See What’s New, Different and Better – Part 2
Last week I wrote about the first half of the new AdWords interface including the main campaigns tab, creating a new campaign and a new ad group. Today, I’ll dive into the reporting, tools, billing and my account tabs, as well as the Ad Group, Keywords, Ads, Settings and Networks tabs. The first thing I like is how you can click the arrow on the tab and get a drop down menu … [Read more...] about New AdWords Interface In Beta: See What’s New, Different and Better – Part 2
Bonus! Business.com Adds Conversion Tracking
For those of us who believe in the power of vertical search engines, Business.com has given us another reason to celebrate: Conversion Tracking for Featured Listings! I'm a fan of Business.com's Feature Listings (big word for PPC) and was just a little excited when I happened upon this news in their help section. Because of Business.com's unique B2B marketplace, this … [Read more...] about Bonus! Business.com Adds Conversion Tracking
New AdWords Interface In Beta: See What’s New, Different and Better – Part 1
A few months ago our Adwords reps told us about a new Adwords interface they're testing out and wanted to know if we would like to be a part of the beta. Of course we said yes, and today I'll show you what's different, how it works, and what I think is better or worse compared to the old interface. This is only part 1, so stay tuned next week for Part 2! Be sure to click on … [Read more...] about New AdWords Interface In Beta: See What’s New, Different and Better – Part 1
Free Technology Webinars for Small Businesses and Non-Profits
On Wednesday, April 8 (tomorrow!), the president and CEO of Hanapin Marketing (the publisher of PPC Hero and SEO Boy) will present during the first of the Talking Tech series of webinars sponsored by FormSpring, an Indianapolis-based company that allows its users to easily create HTML contact forms online. The Talking Tech series of webinars were developed in order to allow … [Read more...] about Free Technology Webinars for Small Businesses and Non-Profits
Our Greatest Hits for March, 2009
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from March. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! The Google Quality Score in an enigma wrapped in a riddle tucked neatly inside question. Actually, it's not that … [Read more...] about Our Greatest Hits for March, 2009
Google Updates Search Query Report Functionality: Query Depth = All Queries
It's weird how Google just slips things into the AdWords reporting interface. In the course of pulling some Search Query Reports today, the PPC Hero team discovered that Google now has added a new report setting: Query Depth And don't you know it, you can choose between Standard (pull the a-typical 1000 "other unique queries" report) OR, you can now choose Advanced! … [Read more...] about Google Updates Search Query Report Functionality: Query Depth = All Queries
Enhance Your AdWords Content Network Performance By Trimming the Fat
Recently, I wrote an article on using the placement performance report within Google AdWords (and Amber recently wrote an article on trimming fat!). As a result of this article, there was a bit of discussion in regards to how granular the site exclusion tool can remove under performing websites from your campaign. I thought I would write a follow-up on this topic to discuss the … [Read more...] about Enhance Your AdWords Content Network Performance By Trimming the Fat
New Tool in AdWords That Tells You Which Keywords Are Inactive
I came across this new tool in my Google AdWords campaign last Friday. When you’re in an AdWords campaign, right next to your ‘opportunities for improvement’ link at the top of the page, there is a link to the right of that which says, ‘Diagnose Keywords – New!’ I asked my AdWords Rep if indeed this tool is new, and she said it is, and it’s gradually rolling out for select … [Read more...] about New Tool in AdWords That Tells You Which Keywords Are Inactive
Don’t Dig Around for the Stats You Need in Google Analytics. Build Custom Reports!
Google Analytics is unquestionably a great resource for your PPC efforts. That being said, it is also chock full of data and statistics. If you aren't careful, you can end up spending long periods of time within Analytics, plugging away to get the relevant information that you so desire. However, Google recently released a beta of Custom Reporting, which allows you to quickly … [Read more...] about Don’t Dig Around for the Stats You Need in Google Analytics. Build Custom Reports!
