Thanksgiving is only 2 weeks away! Black Friday and Cyber Monday are looming, if you want to capitalize on holiday revenue, now is the time to ramp up your website and in-store promotions to drive sales and capitalize on extra holiday revenue. As part of our holiday shopping blog series, today we'll discuss some tips on how to bring together your online and offline seasonal … [Read more...] about How To Increase Your Online and In-Store Holiday Sales With Coupon Codes, Sales and Promos
Search Results for: PPC
Has the Google AdWords Landing Page Quality Score Changed? Find Out!
Whenever we are reading through the dozens upon dozens of blogs that we subscribe to, we are always on the the lookout for anything pertaining to the Google AdWords Quality Score. Anyone who reads PPC Hero can attest to the fact that we love to discuss the AdWords Quality Score. So, whenever we see a post about this topic our interest is automatically piqued! On Tuesday, we … [Read more...] about Has the Google AdWords Landing Page Quality Score Changed? Find Out!
How to Use Your Holiday Shipping Information To Reduce Risk and Boost Your Seasonal Sales!
Regardless of what is happening with the economy on a macro level, people are still going buy gifts this holiday season. There may be fewer dollars spent this year than in previous years, but there are still thousands of purchases waiting to be made. Now, your challenge as an SEM manager is to acquire as many of those precious sales as possible. With competition getting … [Read more...] about How to Use Your Holiday Shipping Information To Reduce Risk and Boost Your Seasonal Sales!
How to Target Holiday Shoppers Through Gift Finder Keywords And Landing Pages
While consumers will still be buying Christmas presents this year as normal, they will be a little more picky about what they're buying, how much they're paying, and where they're buying. So far this week we've learned about earning extra revenue by advertising via shopping search engines, and how to maximize your ROI by shopping cycle bidding strategies. As day three in our … [Read more...] about How to Target Holiday Shoppers Through Gift Finder Keywords And Landing Pages
How to Find Customers That Aren’t Still Researching but Ready to Buy RIGHT NOW
Ho! Ho! Ho! Merry Chrismahanakwanza! Whichever holiday you celebrate, one thing is for certain – the end of November marks the beginning of the official holiday shopping season. As part of our week-long holiday shopping expose, today I'd like to share with you tips on laser-targeting potential customers with your bidding strategy! Whether you are assessing keywords and the … [Read more...] about How to Find Customers That Aren’t Still Researching but Ready to Buy RIGHT NOW
Don’t Miss Out on Extra Holiday Revenue – What You Need to Know About Comparison Shopping Search Engines
Welcome to our week long exploration of the tips and tricks necessary for increasing retail sales during the holidays! As we are all aware, Black Friday and the following weeks are well, BIG. Big enough to be recognized as the most important shopping time of the year, in stores and online. Therefore, you need to plan ahead to capitalize on this opportunity to the fullest … [Read more...] about Don’t Miss Out on Extra Holiday Revenue – What You Need to Know About Comparison Shopping Search Engines
Quick Tips to Boost Retail Sales on Black Friday and During the Holidays
It happens the same time every year, Black Friday, (the largest shopping day of the year), Cyber Monday, (the largest online shopping day of the year), and then Christmas. It's the one time of year when people are forced to spend a ton of their hard earned money to buy presents for their friends, family, co-workers, the needy and even their beloved pets. If you're not … [Read more...] about Quick Tips to Boost Retail Sales on Black Friday and During the Holidays
Consulting
PPC Hero is written by search marketing consultants at Hanapin Marketing, a search agency located in Bloomington, Indiana. Hanapin is currently taking new clients. Read below for more information on the pay per click management services we offer as well as the types of clients we service and why you should hire us! Pay Per Click Management Services Hanapin specializes in … [Read more...] about Consulting
Google Terminates Advertising Agreement with Yahoo
This evening I received a notification from Yahoo that Google has terminated the advertising agreement between the two companies. I'll let the actual announcement speak for itself (see below): Dear Advertiser, We wanted to reach out to you directly regarding Google's decision, announced earlier today, to terminate the advertising services agreement that the companies … [Read more...] about Google Terminates Advertising Agreement with Yahoo
New Custom Reporting Feature in Google Analytics – Now in Beta
Some of you may have noticed a new ‘custom reporting' feature while analyzing your Google analytics data. The new custom reporting feature allows advertisers to create a custom report with the metrics you want to see. The report is virtually unlimited to what you can do. If you don't have the new custom reporting feature already you can contact your Google representative and … [Read more...] about New Custom Reporting Feature in Google Analytics – Now in Beta
Learn How Google’s Newest Quality Score Update Will Affect Your Accounts
Last Thursday, Google announced their newest round of improvements to the AdWords Quality Score. Yet another line of detail to keep all of us PPC advertisers on our toes! At its simplest form, this Quality Score update removes the "influence of ad position on CTR" when determining Quality Score, and the process for how ads reach the very top spots. Let's talk about the first … [Read more...] about Learn How Google’s Newest Quality Score Update Will Affect Your Accounts
Our Greatest Hits for October!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from October. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! When inheriting a new account, we sometimes feel like the entire account needs to be re-organized and … [Read more...] about Our Greatest Hits for October!