Since this week's topics are all about saving PPC advertisers time when managing their accounts, this one is a must-know-and-use strategy that will surely help save you time creating new PPC campaigns, ad groups or accounts as a whole. If you're like most people, you start out with a Google AdWords account. Either you can build it from scratch in Adwords or you can use Adwords … [Read more...] about Upload Your Google AdWords Campaigns into Yahoo and MSN adCenter in a Flash!
Search Results for: PPC
How to Utilize Your Placement Performance Report to the Fullest Extent
Not long ago, the Google Content Network used to be a source of frustration for many PPC managers. This distribution channel can be difficult to master as the user intent for the Content Network is extremely different from the Search Network. However, any frustration you may have encountered with the Content Network should hopefully not end in complete desertion of this … [Read more...] about How to Utilize Your Placement Performance Report to the Fullest Extent
How Does AdWords Determine a Keyword’s Quality Score Before It’s Even Activated? Find Out!
Recently, I was creating new campaigns and ad groups within a Google AdWords account. I loaded all of my keywords and ad texts, set my bids, reviewed my campaign settings, and I was ready for launch! Once I finished up all the necessary tasks in Google, using AdWords Editor, I downloaded my new campaigns in order to upload them into Yahoo and MSN. This is when I noticed that … [Read more...] about How Does AdWords Determine a Keyword’s Quality Score Before It’s Even Activated? Find Out!
Our Greatest Hits for February, 2009
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from February. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Google AdWords has recently launched a new website called the Google Agency Tool Kit. This new site basically … [Read more...] about Our Greatest Hits for February, 2009
And Yet Another Wave of Yahoo! ‘Minimum Bid Requirements’ and Keyword Updates
This will admittedly be a short post. But I find it incredibly odd how Yahoo! has programmed their minimum bid system. In lieu of dynamically updating accounts that need attention on an as-needed basis - instead, Yahoo! rolls out massive updates to everyone at once. For a bit of perspective, with Google, your Quality Score and first-page bidding system is a living breathing … [Read more...] about And Yet Another Wave of Yahoo! ‘Minimum Bid Requirements’ and Keyword Updates
Has Yahoo Optimized Your Account Without Your Consent? You Better Check!
Last summer, we wrote about Yahoo's ad profiling program. This is a quick reminder that you need to be vigilant when monitoring for changes that Yahoo makes to your PPC campaign without your knowledge or consent. What is Ad Profiling? Yahoo will go into your account to pause "poorly-performing" keywords (keywords with a low click-through rate) and pause "poorly-performing" ad … [Read more...] about Has Yahoo Optimized Your Account Without Your Consent? You Better Check!
Happy International Pancake Day!
Breakfast is our favorite meal of the day... so we are extremely excited to wish everyone a very happy International Pancake Day! Pancakes are close to the perfect food. Hot, sweet, hardy and delicious! Now get over to IHOP and have a stack! … [Read more...] about Happy International Pancake Day!
Stop Spending Thousands of Dollars on Unqualified Traffic by Writing Smarter Ad Texts.
More than ever, it's incredibly important to spend your marketing money wisely. This means for PPC, writing ads that not only increase your click-through rates and relevancy, but also qualify each click to make sure that every visitor is highly likely to purchase your products or services. When I write new ads for a client, I research their competitors' sites so that I can … [Read more...] about Stop Spending Thousands of Dollars on Unqualified Traffic by Writing Smarter Ad Texts.
Is DMA Targeting Within AdWords the Wave of the Future?
Last week the PPC Hero team attended a lecture by Jim Koehler, Senior Statistician for Google. The lecture was on the campus of Indiana University as part of their Statistics Symposium (we are about a 7 minute drive from campus!). We had no serious expectations on the topic or content. But when someone from Google speaks, you listen! The content was geared toward the target … [Read more...] about Is DMA Targeting Within AdWords the Wave of the Future?
Review Your Conversion Paths To Look For Optimization Opportunities
In order to properly optimize your conversion rate, you don't want to to track just the total number of conversions you generate at any given time. You need to understand the path users take through your site on their way to converting, and you need to understand which path is most successful. I was reviewing the goal funnels within Google Analytics for a client the other day. … [Read more...] about Review Your Conversion Paths To Look For Optimization Opportunities
What to Do When the Content Network Goes Haywire
I like Google's Content Network. We're pretty good friends. Over the past few years our relationship has grown to one of mutual respect. I set reasonable parameters and CPCs, the Content Network returns the favor with semi-to-mostly relevant traffic. Last week, this relationship turned sour. The dark underbelly of the Content Network showed itself in the form of an AWFUL … [Read more...] about What to Do When the Content Network Goes Haywire
Know the How, When, Why of AdWords Conversion Optimizer
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! I only recently realized that Google’s conversion optimizer had lowered its requirement on the search network to 30 … [Read more...] about Know the How, When, Why of AdWords Conversion Optimizer
