As your Google AdWords campaign matures, you will be able to determine which days of the week, and what time of day, generates the best results, and you can manage your campaign settings accordingly. By utilizing Ad Scheduling within AdWords you can control when your ad appears by hour and by day. This a very helpful tool to further optimize your campaigns. But if you don't … [Read more...] about Your AdWords Advertisements May Not Be Displaying When You Think They Are
Search Results for: PPC
What Did Yahoo Search Marketing Change in Their Updated Terms and Conditions?
Yesterday, Yahoo Search Marketing sent out modified advertiser Terms and Conditions. We have previously discovered some surprising information when Yahoo updated their agreements, so I wanted to find out exactly what had changed. This time around, Yahoo hasn't made significant changes that will directly effect your search marketing campaign. Most of the changes in the new … [Read more...] about What Did Yahoo Search Marketing Change in Their Updated Terms and Conditions?
Our Greatest Hits for December!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from December. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! It’s been an on-going question since the Google Quality Score took place: Do conversion rates effect your … [Read more...] about Our Greatest Hits for December!
What You Need to Know to Set Up Monthly Invoicing With Google AdWords
There is a series of fiery hoops that you have to jump through in order to set up invoicing for your Google AdWords. If you work with a client that regularly launches new brands, companies, or new business initiatives, that require separate PPC campaigns, your invoicing headache is probably rather large and severe. There is a way to cure this headache. The standard procedure … [Read more...] about What You Need to Know to Set Up Monthly Invoicing With Google AdWords
Blog News Roundup for December 26th
From the Adwords Agency Blog, Quality Score fact of the day states that a few bad performance days from testing is not going to kill your quality score. In fact Google recommends you test your ads and landing pages to see what's working and what's not. As long as you delete the non-performers you'll be okay. Search Engine Journal has an interesting post on ways clients can … [Read more...] about Blog News Roundup for December 26th
Our Top 10 Blog Posts for 2008!
2008 was a great year for PPC Hero! We continued to fight for truth, justice, higher click-through rates, lower cost-per-clicks, enhanced conversion rates, better quality scores, and the American way. In 2008, I think PPC Hero definitely leaped a few buildings in a single bound as well as outran some speeding trains (IMO). I'd like to highlight some of our accomplishments by … [Read more...] about Our Top 10 Blog Posts for 2008!
Use Trademark™ and Registered® Symbols in Your Ads to Increase Click-Through Rates
Do you or one of your clients have a registered or trademarked company name? If so, try putting the trademarked or registered symbol in your PPC ads to help increase click-through rates. The reasoning behind this strategy and how it may help increase your click-through rates is two-fold: 1. It will help your PPC ad stand apart from other competitor ads in the … [Read more...] about Use Trademark™ and Registered® Symbols in Your Ads to Increase Click-Through Rates
Interview with Tim Ash – Author of Landing Page Optimization
Think you know how to test landing pages? Put your knowledge to the test and see if you're on the right track with Tim Ash, author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions, and President of Sitetuners.com. Tim is an entrepreneur, internet marketing leader and co-founder of several internet related start-ups. Currently Tim is the … [Read more...] about Interview with Tim Ash – Author of Landing Page Optimization
Improve Your Content Network Campaigns with Demographic Bidding in Google
Demographic targeting is a relatively new feature for Google. It's the process of targeting your PPC ads and keywords to a specific age range and gender type. The purpose of demographic targeting is to really drill down on your target audience by writing extremely specific ads to a very specific audience, which in theory will help qualify your traffic and ultimately increase … [Read more...] about Improve Your Content Network Campaigns with Demographic Bidding in Google
What You Need to Know About Google’s Decision to End Preferred Cost Bidding
Google AdWords is often testing new features within our pay-per-click accounts. Some of them work great and some of them don't. With an organic program like AdWords, this kind of testing is to be expected. Google recently announced that on January 26, 2009 preferred cost bidding within AdWords will no longer be available. Currently, preferred cost bidding is still available in … [Read more...] about What You Need to Know About Google’s Decision to End Preferred Cost Bidding
Google Launches a New Adwords Help Forum
Today Google announced the launch of a new help forum for Adwords users. This new and improved forum is a place for novice and advanced AdWords users to ask questions, get answers, build relationships among fellow PPC experts, not to mention, connect with businesses using Adwords. Google says their own Adwords experts will frequent the forum and answer questions. Here are … [Read more...] about Google Launches a New Adwords Help Forum
Google Confirms Conversion Rates Have No Effect on Quality Score
According to the Google Adwords Agency Blog, your account conversion rate does not affect your account Quality score. While some of you may already know this, apparently there are many others that don't. And some of these people are actually implementing conversion codes on their site to track easy conversions just to try and increase their Quality Score. Some advertisers … [Read more...] about Google Confirms Conversion Rates Have No Effect on Quality Score
