The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Want to discover what aspects of the Google AdWords Quality Score are holding back your keywords? Learn how to … [Read more...] about Our Greatest Hits for November!
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Is Google’s Automatic Match Expanding For The Holidays?
You may remember a few months ago when Joe wrote about Google’s Automatic Matching feature. Well, there are rumblings (or grumblings) around the blogosphere this week that Google may be expanding the controversial feature just in time for the holiday season! Our friends at SEO Roundtable are referencing some rumors in the Search Engine Watch Forums that speak of Google … [Read more...] about Is Google’s Automatic Match Expanding For The Holidays?
Indianapolis Startup Weekend Event to be held in December
Startup Weekend is coming again to Indiana! Two Hanapin employees participated in the last SW in Bloomington and we want to help get the word out. It's an intense and focused weekend dedicated to forming companies - from concept to launch - with lots of learning and opportunities to form great connections with other attendees. Hanapin is helping to sponsor the event too and … [Read more...] about Indianapolis Startup Weekend Event to be held in December
Exploring Google’s New Search-Based Keyword Tool
If you subscribe to Google's Adword's blog you probably saw this recent announcement. Google has launched a new keyword research tool, simply called the Search-Based Keyword Tool. At first, I thought this tool was just a revision or upgrade to the keyword tool already included in our Adwords accounts. But this new tool does a few new things and their worth a mention. The … [Read more...] about Exploring Google’s New Search-Based Keyword Tool
How Can You Expand Your PCC Reach? Target Blog RSS Feeds With Google AdWords!
Recently, Google AdWords announced that they have expanded their placement targeting to include RSS feeds for blogs that have opted into the AdSense network. Today, I thought we'd cover how you can find this new information within your AdWords account. First, why would you specifically target RSS (really simple syndication) feeds for blogs? RSS feed placements allow you to … [Read more...] about How Can You Expand Your PCC Reach? Target Blog RSS Feeds With Google AdWords!
How To Increase Your Online and In-Store Holiday Sales With Coupon Codes, Sales and Promos
Thanksgiving is only 2 weeks away! Black Friday and Cyber Monday are looming, if you want to capitalize on holiday revenue, now is the time to ramp up your website and in-store promotions to drive sales and capitalize on extra holiday revenue. As part of our holiday shopping blog series, today we'll discuss some tips on how to bring together your online and offline seasonal … [Read more...] about How To Increase Your Online and In-Store Holiday Sales With Coupon Codes, Sales and Promos
Has the Google AdWords Landing Page Quality Score Changed? Find Out!
Whenever we are reading through the dozens upon dozens of blogs that we subscribe to, we are always on the the lookout for anything pertaining to the Google AdWords Quality Score. Anyone who reads PPC Hero can attest to the fact that we love to discuss the AdWords Quality Score. So, whenever we see a post about this topic our interest is automatically piqued! On Tuesday, we … [Read more...] about Has the Google AdWords Landing Page Quality Score Changed? Find Out!
How to Use Your Holiday Shipping Information To Reduce Risk and Boost Your Seasonal Sales!
Regardless of what is happening with the economy on a macro level, people are still going buy gifts this holiday season. There may be fewer dollars spent this year than in previous years, but there are still thousands of purchases waiting to be made. Now, your challenge as an SEM manager is to acquire as many of those precious sales as possible. With competition getting … [Read more...] about How to Use Your Holiday Shipping Information To Reduce Risk and Boost Your Seasonal Sales!
How to Target Holiday Shoppers Through Gift Finder Keywords And Landing Pages
While consumers will still be buying Christmas presents this year as normal, they will be a little more picky about what they're buying, how much they're paying, and where they're buying. So far this week we've learned about earning extra revenue by advertising via shopping search engines, and how to maximize your ROI by shopping cycle bidding strategies. As day three in our … [Read more...] about How to Target Holiday Shoppers Through Gift Finder Keywords And Landing Pages
How to Find Customers That Aren’t Still Researching but Ready to Buy RIGHT NOW
Ho! Ho! Ho! Merry Chrismahanakwanza! Whichever holiday you celebrate, one thing is for certain – the end of November marks the beginning of the official holiday shopping season. As part of our week-long holiday shopping expose, today I'd like to share with you tips on laser-targeting potential customers with your bidding strategy! Whether you are assessing keywords and the … [Read more...] about How to Find Customers That Aren’t Still Researching but Ready to Buy RIGHT NOW
Don’t Miss Out on Extra Holiday Revenue – What You Need to Know About Comparison Shopping Search Engines
Welcome to our week long exploration of the tips and tricks necessary for increasing retail sales during the holidays! As we are all aware, Black Friday and the following weeks are well, BIG. Big enough to be recognized as the most important shopping time of the year, in stores and online. Therefore, you need to plan ahead to capitalize on this opportunity to the fullest … [Read more...] about Don’t Miss Out on Extra Holiday Revenue – What You Need to Know About Comparison Shopping Search Engines
Quick Tips to Boost Retail Sales on Black Friday and During the Holidays
It happens the same time every year, Black Friday, (the largest shopping day of the year), Cyber Monday, (the largest online shopping day of the year), and then Christmas. It's the one time of year when people are forced to spend a ton of their hard earned money to buy presents for their friends, family, co-workers, the needy and even their beloved pets. If you're not … [Read more...] about Quick Tips to Boost Retail Sales on Black Friday and During the Holidays
