PPC Hero is written by search marketing consultants at Hanapin Marketing, a search agency located in Bloomington, Indiana. Hanapin is currently taking new clients. Read below for more information on the pay per click management services we offer as well as the types of clients we service and why you should hire us! Pay Per Click Management Services Hanapin specializes in … [Read more...] about Consulting
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Google Terminates Advertising Agreement with Yahoo
This evening I received a notification from Yahoo that Google has terminated the advertising agreement between the two companies. I'll let the actual announcement speak for itself (see below): Dear Advertiser, We wanted to reach out to you directly regarding Google's decision, announced earlier today, to terminate the advertising services agreement that the companies … [Read more...] about Google Terminates Advertising Agreement with Yahoo
New Custom Reporting Feature in Google Analytics – Now in Beta
Some of you may have noticed a new ‘custom reporting' feature while analyzing your Google analytics data. The new custom reporting feature allows advertisers to create a custom report with the metrics you want to see. The report is virtually unlimited to what you can do. If you don't have the new custom reporting feature already you can contact your Google representative and … [Read more...] about New Custom Reporting Feature in Google Analytics – Now in Beta
Learn How Google’s Newest Quality Score Update Will Affect Your Accounts
Last Thursday, Google announced their newest round of improvements to the AdWords Quality Score. Yet another line of detail to keep all of us PPC advertisers on our toes! At its simplest form, this Quality Score update removes the "influence of ad position on CTR" when determining Quality Score, and the process for how ads reach the very top spots. Let's talk about the first … [Read more...] about Learn How Google’s Newest Quality Score Update Will Affect Your Accounts
Our Greatest Hits for October!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from October. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! When inheriting a new account, we sometimes feel like the entire account needs to be re-organized and … [Read more...] about Our Greatest Hits for October!
Watch Out for Yahoo’s Content Network
We've mentioned before that you can't have the "set it and forget it" attitude when it comes to managing PPC accounts. While reviewing my Yahoo! account a few weeks ago, I noticed that we had generated a ton of extra clicks and spend with zero conversions via the content network, which was completely out of the norm. At the time, I went ahead and paused the content network in … [Read more...] about Watch Out for Yahoo’s Content Network
More Insights Into The AdWords Quality Score And First Page Bidding Strategy
As you know, we frequently write about the Google Quality Score. We do this because the Quality Score affects the performance of your AdWords campaign, and it is shrouded in mystery (a bad combo). Well, over the past year Google has been lifting the thick veil that hides the mechanics of the Quality Score in order to give advertisers more visibility as to how their keywords are … [Read more...] about More Insights Into The AdWords Quality Score And First Page Bidding Strategy
How to Increase Your Conversion Rates by Aligning Your Keywords, Ads, and Landing Pages
Haven’t we all tried to search for something that just seemed impossible to find? Do you remember the frustration you felt when you typed in exactly what you were looking for, clicked on an ad that seemed like it should take you to the product you wanted, only to land on a page that left you wanting more, lost or worse case, forced to search further into the site for the exact … [Read more...] about How to Increase Your Conversion Rates by Aligning Your Keywords, Ads, and Landing Pages
A Beginners Checklist for Writing Benefit-Focused Ad Texts
Continuing our series on PPC basics, we now find ourselves at a monumental juncture in our PPC adventures. That might be an over exaggeration, but ad texts can really drive home clicks and conversions for your campaigns. In order to write the best ads possible, you need to write benefit-focused ad texts. Simply put, ads that are benefit-focused do exactly what the name implies … [Read more...] about A Beginners Checklist for Writing Benefit-Focused Ad Texts
Learn the Basics for Building a Killer Keyword List
Yesterday, we discussed the pros and cons of the heavy hitter search engines. Today, as part of our PPC basics blog series, I'll be covering the fundamentals to building a killer PPC keyword list. The goal of this article is to give new PPC managers some insight into building their initial keyword list. I am sure that every PPC manager has their own technique/process for … [Read more...] about Learn the Basics for Building a Killer Keyword List
2 Ways You Could Be Killing Your Quality Score Without Knowing It
A lot of times when we get new clients, they already have an existing PPC account they're managing, but for obvious reasons needed the help of a PPC firm. The first thing I normally like to do when getting these clients is a complete re-organization of the account to immediately begin improving the structure for Quality Score and Quality Index purposes. However I have learned … [Read more...] about 2 Ways You Could Be Killing Your Quality Score Without Knowing It
A 400% Increase In Conversion Rate? Yep, It’s Possible!
The PPC Hero team launched our Landing Page Critique Podcast Series in July. We have reviewed a handful of landing pages/websites in order to help readers generate more conversions and revenue. We received an update from one of our landing page critique subjects and thought we'd share their results with everyone. In August, the PPC Hero Team reviewed the landing for Video Game … [Read more...] about A 400% Increase In Conversion Rate? Yep, It’s Possible!
