At the recent PPC Summit in Los Angeles, Tim Ash gave a presentation on his methods for increasing landing page conversions. Tim is the President and CEO of www.SiteTuners.com. Site Tuners is a multivariate testing website optimizer that helps advertisers test different elements on their landing pages to increase conversions/leads. Tim has also written a very popular book … [Read more...] about Use Trust Symbols & Credibility Elements to Increase Conversions
Search Results for: PPC
Use Your Impression Share Report To Increase Clicks and Conversions
What do you do when you feel like you've hit the traffic ceiling for your campaigns? There are no budgets restricting your ad distribution but you still feel like you aren't generating the amount of traffic you think you're capable of. The next step you can take is to focus on your campaigns' impression share. Today, I would like to define Impression Share within Google … [Read more...] about Use Your Impression Share Report To Increase Clicks and Conversions
Why Position Preference May Stop Showing Your Ads
One thing I love about managing PPC campaigns is that I'm always exploring new features, using new tools, running different reports, etc. In this process I always manage to learn something new. I have used the position preference tool in Google before but I didn't notice that it can be a tricky tool to use and the results can be disappointing. Not because my ads may not … [Read more...] about Why Position Preference May Stop Showing Your Ads
Our Greatest Hits for September!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from September. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! As part of our series on landing pages, John wrote about 5 landing page changes that build authority and boost … [Read more...] about Our Greatest Hits for September!
RSS Feeds
Receive the latest PPC Hero articles via your favorite RSS Feed! Here are a few comments from PPC Hero readers! "I just wanted to drop you a line and say thanks for all the useful information. I run ppc campaigns (among pretty much all other marketing responsibilities) for a trading card and sports memorabilia company. … [Read more...] about RSS Feeds
Using Dynamic Keyword Insertion Properly Is An Art Form
Each of the major search engines offers an ad text tool called "dynamic keyword insertion." Keyword insertion is an advanced feature that helps you create more relevant ad texts by automatically inserting a user's search query term into your ad. This tool can be extremely helpful when used properly. However, there is an art form to using dynamic keyword insertion successfully … [Read more...] about Using Dynamic Keyword Insertion Properly Is An Art Form
Recap of Google’s Holiday Shopping Guide 2008 Webinar
Recently I listened to the Google Unwrapped holiday webinar called, Make the Most of the Holiday Season. It's important for me to get a head start for the holiday season in order to generate the most sales possible, and it's becoming a priority for other internet retailers as well. In this webinar recap I'll go over some of the 2007 holiday shopping trends, followed by … [Read more...] about Recap of Google’s Holiday Shopping Guide 2008 Webinar
MBO Internet Marketing Conference – Extended Early Bird Registration
If you are planning on attending the Masters of Business Online internet marketing conference in Indianapolis, but haven't bought your tickets yet - now's the time! Early bird registration has been extended until this Friday, September 26th. By attending this conference, you will be able to: Generate more (and better!) leads Help targeted prospects find you by making … [Read more...] about MBO Internet Marketing Conference – Extended Early Bird Registration
Say Goodbye to the Google Site Stats Logo – If You Want
Last week Google officially announced a change to the AdWords conversion tracking platform. The often times unnecessary and unattractive Site Stats Logo is now optional. When Google first pushed this logo on us, it was a required feature. Each time a visitor from AdWords converted, the confirmation page contained one of the following logos (pink, oh yeah!): The purpose … [Read more...] about Say Goodbye to the Google Site Stats Logo – If You Want
Masters of Business Online – Internet Marketing Event
Masters of Business Online is hosting its second annual event on October 14! We're announcing it here on PPC Hero because 1) if you're in Indiana, this is a must-attend event for anyone even remotely serious about Internet marketing and 2) our president and CEO, Pat East, is speaking on search engine optimization (yes, the folks at PPC Hero know more than just PPC!). "MBO" is … [Read more...] about Masters of Business Online – Internet Marketing Event
Your Keywords Are No Longer “Inactive for Search”
Since the implementation of the Google Quality Score back in July of 2005, Google has received a lot of feedback regarding Quality Score. From this feedback over the past years Google has decided to make a noteworthy change to their Quality Score system. The big change is that keywords are no longer ‘inactive for search' and require a minimum bid to become active again. Now … [Read more...] about Your Keywords Are No Longer “Inactive for Search”
Don’t make this mistake! How your landing page headline may be driving customers away.
As part of our 5 day series on landing page conversion tips I'd like to go into your landing page headlines specifically. Headlines are (or should be) the first thing the user sees when they arrive at your landing page. Too many times I've seen poorly written headlines that give no solution, benefit, or reason to why the user should read on, let alone fill out a contact form. … [Read more...] about Don’t make this mistake! How your landing page headline may be driving customers away.
