Our landing page optimization series continues! On Monday, John discussed elements of your landing page design that can enhance user interaction and increase conversions. Yesterday, Amber focused on the using the one-two combo of a simple contact form and a strong call-to-action. Both of these articles emphasize the need to continually test the various elements of your landing … [Read more...] about Using the Same Landing Page In Google and Yahoo May Be Hindering Your Campaign
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Book Give Away Follow Up: Thanks To Everyone!
We'd like to thank everyone who has responded to our book give away. The response was overwhelming! In fact, we gave away all 25 copies of Always Be Testing in about the first 5 hours. So, the kind folks at the Google Website Optimizer Blog kindly increased the number of free books to a total of 50 copies! And they are all gone! Again, we would like to thank Google Website … [Read more...] about Book Give Away Follow Up: Thanks To Everyone!
Why a Simple Contact Form & Strong Call to Action Can Increase Your Conversions
As day two of our landing page blog series, we'll learn why it's important to keep your contact form simple and to always have a strong call-to-action. One of the more common occurrences we notice on a majority of landing pages is the lack of emphasis people put on their contact forms and call-to-action. I'll begin with the contact form. Contact form: The contact form is … [Read more...] about Why a Simple Contact Form & Strong Call to Action Can Increase Your Conversions
Discover 5 Landing Page Design Changes that Build Authority and Boost Conversions
Welcome to day 1 of our PPC landing page optimization series. What better way to kick things off than to discuss landing page design and layout? For today's topic, think of a landing page's design and layout as the pieces of bread that keep the juicy calls-to-action, headlines and body content together for your customers to devour (landing page sandwich, yummy). The goal of … [Read more...] about Discover 5 Landing Page Design Changes that Build Authority and Boost Conversions
Get Your Free Copy of “Always Be Testing” by Bryan Eisenberg
Update: Thanks for everyone who participated in the book give away. All of the copies have been claimed and will be shipped out soon. The kind folks over at the Google Website Optimizer Blog dropped us a line to say that they are looking forward to this week's blog series on landing pages. In fact, they would like to offer some additional information on landing page testing as … [Read more...] about Get Your Free Copy of “Always Be Testing” by Bryan Eisenberg
Conversion Rates Have You Down? Our 5 Day Landing Page Series is the Cure
There's nothing worse than realizing you're sick. The same goes for that brick in your stomach after discovering your landing page conversion rates have plummeted. Either way, you have a job to do. Seek out a cure, a PPC panacea, anything to turn things around and make you feel better. We're not medical professionals, so we won't offer any cold remedies. But we are PPC … [Read more...] about Conversion Rates Have You Down? Our 5 Day Landing Page Series is the Cure
Interview with Elise Richardson from www.MyWebGrocer.com
The following is an interview Pat East, President of Hanapin Marketing conducted with Elise Richardson, who manages search for www.MyWebGrocer.com. The two of them met at the recent SMX summit. Elise has some very interesting insights into how she manages her PPC account. Pat: Can you tell us your name, title, organization, what mywebgrocer does, what you do on a daily … [Read more...] about Interview with Elise Richardson from www.MyWebGrocer.com
My New Favorite Keyword Research Tool: MSN adCenter Ad Intelligence
Way back in January MSN announced a new adCenter add-in tool for Excel 2007 call Ad Intelligence. Recently, MSN adCenter announced that they are releasing this add-in for Microsoft Excel 2003. With this release more people are going to be able to utilize this tool so I thought I would conduct a quick review of the MSN adCenter Ad Intelligence tool for Excel. The adCenter folks … [Read more...] about My New Favorite Keyword Research Tool: MSN adCenter Ad Intelligence
Playing Fair With Competitor Keywords in Google AdWords
This is a guest post by Michael Wiegand. Michael is a Pay Per Click Analyst (and Social Media dabbler) with Portent Interactive, a Full Service Internet Marketing Agency in Seattle, WA. When he's not making bid changes and writing ad text, Michael writes for the PiBlog. In this realm of pay-per-click advertising two things are inevitable (think death and taxes): first, you … [Read more...] about Playing Fair With Competitor Keywords in Google AdWords
Destination URLs, Tracking Parameters and 301 Redirects – A Cautionary Tale
You learn something new every day. Period. Yes, it's cliche. Yes, it makes me sound like my mother. But surprise, surprise, it's true! As my headline suggests, this is a cautionary tale about the "bad things" that can happen when you combine destination URLs, tracking parameters and 301 redirects. Needless to say, I learned something new the hard way. I began working … [Read more...] about Destination URLs, Tracking Parameters and 301 Redirects – A Cautionary Tale
Google Ad Planner Vs. AdWords Placement Tool: Which provides better sites to target?
With the release of Ad Planner, Google continues to expand the tools at your disposal that help locate new sites to target within your PPC campaign. You also have available the Placement Tool within the AdWords interface that can help find new sites on which to display your ads. These two tools have the same end goal (expanding your site targeted list in AdWords) but they … [Read more...] about Google Ad Planner Vs. AdWords Placement Tool: Which provides better sites to target?
Our Greatest Hits for August!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from August. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! You need to continually optimize your PPC campaign in order to enhance your overall performance. However, PPC … [Read more...] about Our Greatest Hits for August!
