Greetings and welcome to the second installment of our new Landing Page Critique Podcast Series. The goal of these podcasts is to give feedback on readers' landing pages in order to help you make them better! Don't forget, if you'd like to submit your landing page for our podcast series, you can read the details on how to submit right here. In this edition of our podcast … [Read more...] about Landing Page Critique HEROcast – Video Game Price Guide
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Hey Sexy Lady, Come Check Out My Pet Photo Book
I frequently run the search query report in Google AdWords. I love this report because it gives you actual search queries that real users type in to get your ad. It's also a great way to see just how broad, broad match is. If you've heard about Google's expanded broad match, you will realize that Google will show your ads for keywords that aren't as relevant or targeted as … [Read more...] about Hey Sexy Lady, Come Check Out My Pet Photo Book
Avoid the AdWords Quality Score Slap: How to Make Common Changes to Your Account Without Damaging Your Quality Score
This week we've been dissecting the Google AdWords Quality Score. Each day we have been pulling back the layers of the ever-expanding Quality Score. Hopefully, all of the information we've been providing has been helpful and will allow you enhance your campaign's performance. However, be cautious because as you optimize your account in order to improve your AdWords Quality … [Read more...] about Avoid the AdWords Quality Score Slap: How to Make Common Changes to Your Account Without Damaging Your Quality Score
Top Google Adwords Quality Score Misconceptions
As day 4 of our Google Adwords Quality Score series, I'll be discussing the top misconceptions advertisers have about the quality score and how if effects your PPC account. The first misconception of the Google AdWords Quality Score is that using different match types improves your Quality Score. The fact is match types have no effect on your quality score. … [Read more...] about Top Google Adwords Quality Score Misconceptions
How to Determine if Your Landing Page is Hurting Your AdWords Qualty Score
Almost every aspect of your Google AdWords account has an effect on your Quality Score and this week we are dissecting the minute details of the Quality Score. In order to optimize your campaign as much as possible, every element has to be firing on all cylinders. You can't let any one piece slow you down. One aspect of the Quality Score that may not get much attention but it's … [Read more...] about How to Determine if Your Landing Page is Hurting Your AdWords Qualty Score
What Makes Google Adwords Tick? 2 More Quality Score Formulas You Need to Know: Keyword Targeted Content Ads and Placement Targeted Ads
Welcome to day 2 of our up close and personal examination of Google's Quality Score. Yesterday I wrote on the two fundamental formulas used to calculate Quality Score for Minimum Bids and Ad Position. However, those 2 formulas don't give you the whole AdWords picture, and certainly won't help you if you advertise on the Content Network! So, buckle up tight and get ready to … [Read more...] about What Makes Google Adwords Tick? 2 More Quality Score Formulas You Need to Know: Keyword Targeted Content Ads and Placement Targeted Ads
Our Greatest Hits for July!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from July. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! We've discussed custom URL tagging for use with Google Analytics several times on PPC Hero. But this was … [Read more...] about Our Greatest Hits for July!
What Makes Google AdWords Tick? 2 Quality Score Formulas You Need to Know: Minimum Bids and Ad Position
Today begins PPC Hero's newest journey into the belly of the PPC beast: Google AdWords Quality Score. This week, we are going to take a much more granular, advanced look at Quality Score. First up? Formulas, of course! Google maintains 4 distinct Quality Score formulas for determining the following: Minimum Bids, Ad Position on Search, Keyword-Targeted Ads on Content and … [Read more...] about What Makes Google AdWords Tick? 2 Quality Score Formulas You Need to Know: Minimum Bids and Ad Position
Dissecting the Google AdWords Quality Score: See How it Actually Affects Your Account
Since the implementation of the Google AdWords quality score, pay-per-click advertisers across the world have changed the way they manage their PPC campaigns. On one side, I think advertisers believe in the Quality Score and feel it does truly help the relevancy of PPC advertisements. On the other side, there seems to be a lot of myths, misunderstandings, and straight up … [Read more...] about Dissecting the Google AdWords Quality Score: See How it Actually Affects Your Account
Google Is Removing Your Content Network Average Positions. What’s Next, Conversion Rates?
As part of the Google AdWords upgrade that brought us the new Content Network and Placement Targeting features, Google has gone and pulled a fast one on us. Within the new tabs, Google is removing your Content Network average position and has temporarily replaced it with "N/A." The funny thing is, if you switch over to the Keywords tab, you can still see an average … [Read more...] about Google Is Removing Your Content Network Average Positions. What’s Next, Conversion Rates?
Tips on Uploading Google Campaigns into Yahoo
A while back I wrote on how to take an export of your Google Adwords campaigns and use the Yahoo Third Party Converter Tool to bulk upload into Yahoo. While the process itself is fairly simple, a lot of people are still running into problems. In order to be successful at bulk uploading your Google Adwords campaigns into Yahoo, first you must have the import feature in Yahoo … [Read more...] about Tips on Uploading Google Campaigns into Yahoo
The Rogue Gardener: Yahoo’s Ad Profiling May Kill Your Weeds And Your Roses
As I reported earlier, Yahoo has instituted a new program called Ad Profiling. In a recent article at the YSM Blog, they liken your YSM account to a garden, and Ad Profiling is the gardener you didn't hire to kill the weeds, even if it means sacrificing the roses. What does that even mean? Read on. Upon closer review of the Yahoo article I have some questions, comments and … [Read more...] about The Rogue Gardener: Yahoo’s Ad Profiling May Kill Your Weeds And Your Roses
