The most beautiful thing about PPC is that everything can be tracked. I mean everything. With convenient reports from the PPC search engines and programs like Google Analytics, advertisers have no excuse to be clueless about their pay-per-click performance. Analytics makes tracking your PPC super easy, but what if you don't use Analytics? How can you track all of your PPC … [Read more...] about Discover Google AdWords Insertion Tags and Learn How to Use Them Today
Search Results for: PPC
New Placement Feature in Google Now Live
If you're a fan of creating placement performance campaigns you may want to take advantage of Google's new placement feature that now allows you to add and edit placements at the ad group level for each campaign. Instead of creating two separate campaigns, one for keywords and another for placements, you can now add both to any campaign and edit the placements at the ad group … [Read more...] about New Placement Feature in Google Now Live
Generating Leads Should Not Be Your End Goal
Today, I attended an interesting Search Marketing Now webinar titled, "Tracking Beyond the Lead," presented by Alissa Ruehl of Apogee Paid Search Services. The thesis of the presentation was that you can generate leads all day long through paid search but if you aren't generating revenue then something isn't working properly. For some campaigns, sending a large quantity of … [Read more...] about Generating Leads Should Not Be Your End Goal
Are Your Keywords Not Showing Due to “Low Search Volume”?
The other day I had an ad group that hadn't received any impressions, clicks or leads in a month. When I scrolled over the ad diagnostics tool it said: Ad showing? No The keyword phrase you've entered has a low search volume and isn't showing any of your ads. If more users start searching for your keyword, your ad will begin to show. You don't need to do anything. However, … [Read more...] about Are Your Keywords Not Showing Due to “Low Search Volume”?
Yahoo Reserve Market Price Killed My Campaign
Back in February, Yahoo announced that they would be instituting a reserve market price for their keywords. Basically, this means they now have minimum bid standards for their keywords. This seems like a reasonable tactic to employ to ensure the quality of advertising within their paid listings. For the most part, this new system hadn't seriously affected our campaigns until … [Read more...] about Yahoo Reserve Market Price Killed My Campaign
Our First Landing Page Critique HEROcast: Zilliant.com
Earlier this week we requested submissions for our new Landing Page Critique series we'll be doing on an ongoing basis. Just to re-cap, if you send us your landing page url the team at PPC Hero will critique your landing page and post it to our blog. Landing pages are a crucial element of your paid search marketing campaign and we feel that your landing pages could always be … [Read more...] about Our First Landing Page Critique HEROcast: Zilliant.com
Why We Love David Szetela
There are a lot of PPC bloggers these days, but it is still easy to recognize the cream-of-the-crop. Our friend and fellow PPC guru David Szetela is certainly at the top. The Clix Marketing Blog, Dave's home on the internet, has been nestled in my Bloglines reader for nearly as long as I've been blogging here at PPC Hero. Dave is a busy guy. He started a new column at … [Read more...] about Why We Love David Szetela
Google Now Including “Real Numbers” in the Keyword Tool Results
Apparently with Google, what you ask for is what you get! As a result of advertiser feedback, Google recently added a new feature to their keyword research tool that allows you to view the actual number of search queries per keyword in addition to the green bars for estimated volume. The approximate search volume will show number of search queries for the previous month and … [Read more...] about Google Now Including “Real Numbers” in the Keyword Tool Results
Our Readers Have Spoken! Learn What AdWords Report Was Voted as Your Favorite
A week ago I posted a survey asking all of you what your favorite Google AdWords report was. More importantly, I also asked, "Why?" As promised, today I'm going to share the results of that survey. Favorite AdWords Reports By the Numbers Search Query Performance: 54% Placement Performance: 23% Ad Group Performance: 8% Campaign Performance: 8% Placement/Keyword … [Read more...] about Our Readers Have Spoken! Learn What AdWords Report Was Voted as Your Favorite
A Picture is Worth a Thousand Words, Or At Least a 44% Increase in Landing Page Conversion Rate
A picture (this picture?) is worth a thousand words, or so I've always been told. Last month I was working with one of my clients on landing page ideas. The landing pages we had were OK, and generating a 2.98% conversion rate. I was honestly stuck on coming up with new ideas for landing pages and was relieved when I had an epiphany. My landing page had no pictures!I quickly … [Read more...] about A Picture is Worth a Thousand Words, Or At Least a 44% Increase in Landing Page Conversion Rate
My Best Advice on Improving Your Google & Yahoo Quality Scores
It's been almost two years now that Google & Yahoo have implemented their quality score and quality index algorithms. Hopefully by now, you've implemented some changes in your account that can improve your quality score, which can increase your ad positions while decreasing your maximum bid amount. In this post I'd like to share with you some changes that I have made in my … [Read more...] about My Best Advice on Improving Your Google & Yahoo Quality Scores
Team Favorites
Welcome to PPC Hero’s Team Favorites! Our mission is to educate and inform our readers on the ever-changing world of Pay-Per-Click management. The posts you see below are our "Greatest Hits" thus far. We love all of our posts equally, but we feel that these special ones are our most helpful, original and thought-provoking. This list will be updated as we continue to top … [Read more...] about Team Favorites
