Here at PPC Hero, we let our readers decide their favorite articles! That is, we let the pageviews do the talking. Below you will find a list of our most-read blog posts. As our readership grows, the PPC industry changes and the tastes of our readers becomes more refined, we'll keep this list up-to-date. Enjoy! Yahoo Is Going to Automatically Optimize Your PPC Account … [Read more...] about Reader’s Favorites
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The Google Guillotine Has Fallen Again With the Removal of Cross Channel Tracking
This must be "death to good Google ideas" week. Yesterday they announced that Pay-Per-Action will be removed from AdWords in August. Today I received an email from Google telling me that Cross Channel Tracking is being removed, too! Cross Channel Tracking was a relatively simple way for advertisers to track conversions from 3rd party sources within AdWords. With the … [Read more...] about The Google Guillotine Has Fallen Again With the Removal of Cross Channel Tracking
It Is Time to Rethink Your AdWords Strategy. Google Is Saying Goodbye to Pay-Per-Action
If you use the Pay-Per-Action advertising feature in AdWords, it is officially time to rethink your strategy. Today, Google announced that they will be disbanding the Pay-Per-Action beta test at the end of August. In the past year I've really grown to like, and even rely, on this conversion source. When PPA was first announced in early '07, I was skeptical. Since that … [Read more...] about It Is Time to Rethink Your AdWords Strategy. Google Is Saying Goodbye to Pay-Per-Action
Give Us Your Feedback! What is Your Favorite Google AdWords Report?
One of the most important aspects of pay-per-click advertising is the ability to report on every detail of your account's performance. And of the PPC search engines, Google has cornered the market on reporting. Within AdWords, there are 12 basic reporting templates. Beyond that, there are countless options within each template for customizing the data your report will … [Read more...] about Give Us Your Feedback! What is Your Favorite Google AdWords Report?
Lead Quality of Google’s Pay-Per-Action: Good or Bad?
It's been a while since we discussed Google Adwords' pay-per-action (PPA) beta test. There was much debate when PPA was launched last year. Some heralded PPA has the future of paid search, while others snubbed their noses and said it would never work. Since last year I've been experimenting with this new distribution option with varied results. Recently, there have been … [Read more...] about Lead Quality of Google’s Pay-Per-Action: Good or Bad?
Take a First Look at the adCenter Desktop Beta and Share Your Thoughts
If you're anything like me, you have a touch of the "ooh, shiny!" complex. By that I mean, each and every new product offering from my favorite search engines carries with it a certain appeal. I get excited at the prospect of trying something new and possibly finding my next favorite resource along the way. This month, Microsoft unleashed their adCenter Desktop Beta on us. … [Read more...] about Take a First Look at the adCenter Desktop Beta and Share Your Thoughts
Yet Another Reason Why Your Ads Aren’t Showing in Google
Last week I wrote about a common problem that new advertisers have when opening a new Google Adwords account. For this client, the gist of the problem is their ads aren't showing because they've set their keyword bids too high for their daily budget. The error they were getting said that they had already reached or exceeded their campaign daily budget. Google sees this and … [Read more...] about Yet Another Reason Why Your Ads Aren’t Showing in Google
How I Get Special Treatment from My Google and Yahoo reps. And How you Can Too…
Establishing a good relationship with your Google and Yahoo representative is essential in the overall success of your PPC campaigns. Why you may ask? I have a cordial relationship with all of my reps at Google AdWords and Yahoo. I know that many advertisers may not even have a Google or Yahoo rep. to even try and gain a good relationship with. According to my Google rep, they … [Read more...] about How I Get Special Treatment from My Google and Yahoo reps. And How you Can Too…
It’s Alive! Beware of the Search Beast Named “Yahoogle”
Ok, so I'm about 4 days late breaking this news, but I just have to share my 2 cents. Last Thursday, Google announced that they had reached a deal to share their AdSense for Search and AdSense for Content with Yahoo!. Holy crap, the Yahoogle beast is alive. The number 1 and number 2 search giants are now officially in cahoots with each other. Times they are … [Read more...] about It’s Alive! Beware of the Search Beast Named “Yahoogle”
The Honeymoon Is Over – My Infatuation with Google is Waning
For the longest time, I've admittedly been one of those search marketers that's always praising the almighty Google. Every new product was the best thing ever, and the mantra of "do no evil" rang true. This infatuation even bled into my mindset concerning the other search engines. Because I was courting Google, Yahoo! and MSN became second rate hacks that deserved my scorn. … [Read more...] about The Honeymoon Is Over – My Infatuation with Google is Waning
Realize a Higher ROI by Creating, Reading and Understanding Goal Funnel Reports
At the core of any successful search marketing campaign is clearly defined goals, and tracking and measuring of these goals. This week have been discussing how to use Google Analytics to enhance your PPC performance and today I'll explore how goal funnels can help increase conversions and your ROI. First, in order to utilize goal funnels within Analytics, you'll need to … [Read more...] about Realize a Higher ROI by Creating, Reading and Understanding Goal Funnel Reports
Not Sure Where to Start in Google Analytics? Here Are 5 Stats to Begin Analyzing Your Performance
There is a deep, deep well of information contained within Google Analytics that can help your PPC account. But if you're new to the program, where do you begin? To kick off our series of "Give Us 5 Days, and We'll Teach You How to Maximize Your PPC Results by Using Google Analytics" I thought we'd start with the basics. On your account Dashboard there 5 statics; here is what … [Read more...] about Not Sure Where to Start in Google Analytics? Here Are 5 Stats to Begin Analyzing Your Performance
