Google has recently released new PPC targeting options: demographic targeting. With this option you can specify the age and gender you would like to target with your PPC ads. Currently, this option is available to a limited number of AdWords advertisers. Like that of MSN, age and gender targeting in AdWords allows advertisers to select a specific gender and age group for each … [Read more...] about Adwords Age & Gender Targeting Now in Beta
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Take Advantage of Search Cycles with Ad Scheduling
Almost everything in the universe is cyclical. The planets, the seasons, migration of birds. And search engine marketing is no different. There are many examples of the cyclical nature of search: for most non-retail advertisers, the end of the year (Nov-Dec) is the low tide for traffic; the Saturday before Christmas is the busiest internet shopping day of the year each year; … [Read more...] about Take Advantage of Search Cycles with Ad Scheduling
Our Greatest Hits for January!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from January. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Learning how to predict when your PPC traffic will drop is a great way to be proactive … [Read more...] about Our Greatest Hits for January!
How to Use Long Tail Keywords to Target Searchers When They’re Ready to Buy
This week we've been walking many miles in our customer's searching shoes. We have learned how to write ads that answer your customer's questions; how to anticipate when your customers will be searching for your services; how to discover new keywords using reports and analytics; and how to use general terms to generate brand awareness. We have one more mile to walk! Today I am … [Read more...] about How to Use Long Tail Keywords to Target Searchers When They’re Ready to Buy
How to Fit General Keywords into a Profitable Campaign
As mile 4 in our ‘Walk a Mile in a Searchers Shoes’ series we’ll focus on how to fit general keywords into a profitable campaign. General keywords can at times get a bad rap in the PPC world. They don’t convert as well as specific or long tail keywords, and they typically cost more since they drive large amounts of possibly untargeted traffic. However, … [Read more...] about How to Fit General Keywords into a Profitable Campaign
How to Use Analytics and Reports to Get to Know Your Customers Better
We've been walking in searchers' shoes all week, and today is mile 3 of our journey to think and search like our customers! Search marketers have a wide array of tools at their disposal, many of which are powerful assets in understanding search behavior. More specifically, the PPC search engines all offer invaluable reporting features detailing ad and keyword performance, but … [Read more...] about How to Use Analytics and Reports to Get to Know Your Customers Better
How to Predict When Your Traffic Will Drop and Ways to Prevent It
As part 2 of our 'Walk a Mile in a Searcher's Shoes' Series, today is mile 2! Now that the major holidays are over, I look back at what I could have done differently to maximize traffic and revenue for my clients through PPC. It’s actually very obvious, if I were to have just looked at the past year performance of my PPC account, I would have known which keywords increased in … [Read more...] about How to Predict When Your Traffic Will Drop and Ways to Prevent It
How to Write Ad Texts that Promise and Landing Pages that Deliver
Every day this week, PPC Hero is going to walk a mile in a searcher's shoes. Today is mile number one! Managing an effective search engine marketing campaign, and more specifically a PPC campaign, requires that you be a jack-of-many-trades. You have to know how to write concisely and effectively, being comfortable with statistical data is a must and you've got to know how to … [Read more...] about How to Write Ad Texts that Promise and Landing Pages that Deliver
Learn How to Think and Search Like Your Customers
Everyday millions of people are searching for answers. This is not in reference to some existential crisis that encompasses the search for the meaning of life. These millions of people are looking for a specific answer to a particular question via search engines. As a search engine marketer you need to make sure that your service/product/information is exactly the answer that … [Read more...] about Learn How to Think and Search Like Your Customers
5 Tips That Will Make Bulk Uploading into MSN AdCenter Headache Free
The ability to bulk edit your pay-per-click accounts varies between search engines. As usual, Google has the best system. Their AdWords Editor is fast, efficient and easy-to-use. However, Yahoo and MSN AdCenter also have bulk editing options, but theirs aren't as elegant as Google's. I was recently using MSN's bulk upload feature and found a few quirks in the system. I thought … [Read more...] about 5 Tips That Will Make Bulk Uploading into MSN AdCenter Headache Free
The Top 3 SEM “Year in Review” Lists for 2007
Every year, bloggers from all corners of the SEM industry create "Best of" lists to review news-bites, articles and varied quips on the year's performance. All of us at PPC Hero wanted to dive head-first into this year-end ritual. As part of our week-long look at 2007, we decided to examine these lists from other blogs and compile the 3 best for our readers! ClickZ: 2007 PPC … [Read more...] about The Top 3 SEM “Year in Review” Lists for 2007
What We Did to Make it Work: 3 Account Management Achievements in 2007
In the PPC world, you will run into a lot of tips on how to improve or grow your accounts. Something we find is missing are real case studies; Discussing what the problem was, how you found the problem and what you did to fix or improve the account we feel can help new PPC'ers as well as veteran PPC'ers. Below each member of the PPC team has picked and discussed their most … [Read more...] about What We Did to Make it Work: 3 Account Management Achievements in 2007
