Well, 2007 has come to a close and now is a good time to take stock of what we do well, and where we'd like to improve for 2008. For this example, we'll think of our blog as a leaky bucket. The little wholes in our bucket represent flaws or areas of improvement. We need to plug up these holes! And we need your help! We'd love to hear what you (our faithful readers) would like … [Read more...] about Where Are The Holes in Our Leaky Bucket?
Search Results for: PPC
Upload Google Campaigns in Yahoo! in Three Easy Steps
Have you ever spent hours trying to re-structure your Google campaign to upload into Yahoo!? You download your Google campaign, re-arrange the columns to fit Yahoos! upload structure, only to get errors from Yahoo! saying they can't determine which is the parent ad group? I've encountered this many times, and just recently I found a tool in Yahoo! to help with this problem. … [Read more...] about Upload Google Campaigns in Yahoo! in Three Easy Steps
Our Greatest Hits for December!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from December. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Looking for a one-time campaign tune up? Yahoo!’s new campaign tune up tool gives … [Read more...] about Our Greatest Hits for December!
Getting Certified in Google Adwords, Yahoo! and MSN AdCenter
The team here at Hanapin Marketing has recently become a certified company in Google Adwords, Yahoo! and MSN AdCenter. In this post I've listed the top three search engines and how to become a certified individual or company. I've included information such as benefits, costs, how to access the learning materials, tips on taking the exam and requirements to becoming … [Read more...] about Getting Certified in Google Adwords, Yahoo! and MSN AdCenter
7 Ways to Be Sure You’re Writing the Best Ads Possible
Over the past week we've discussed five ways to write better ad texts to increase traffic to your site and target the right customers. You may notice that writing the best ad text possible can be quite overwhelming! To make it easier for you, we've devised a guide or checklist to writing the best ad text. When beginning to write from scratch or re-write your existing ad text, … [Read more...] about 7 Ways to Be Sure You’re Writing the Best Ads Possible
You Will Never Write the Perfect Ad Text, but Here Are 2 Ways To Keep Getting Closer
This week we have been exploring how to catch more clicks and conversions by writing better ad texts. Our tackle box has been filled the tools to help (just to name a few): Write benefit-driven ad text Use promotional offers and calls-to-action Qualify our leads as much as possible But let's be honest; even with all of these tactics at your disposal, you will never write … [Read more...] about You Will Never Write the Perfect Ad Text, but Here Are 2 Ways To Keep Getting Closer
How to Use Dynamic Keyword Insertion to Hook Customers
So far this week, we have discussed the best practices for writing great PPC ad texts. The ideas presented have thus far focused on writing techniques, not necessarily search engine provided tools. However, today I'd like to discuss one of the most powerful tools provided to advertisers: Dynamic Keyword Insertion (DKI). DKI is a way to write your ad so that a user's actual … [Read more...] about How to Use Dynamic Keyword Insertion to Hook Customers
Catch the BEST Leads, Not the MOST Leads by Using Qualifiers in Your Ad Text
In our 6 day series, Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures! We'll talk about everything there is to know about writing great ad text. 'Catch the Best Leads, Not the Most leads is part 4 of our series. Lead generation is one of the tougher challenges among paid search advertising. An even bigger challenge lies within generating qualified … [Read more...] about Catch the BEST Leads, Not the MOST Leads by Using Qualifiers in Your Ad Text
Increase Your Click-Through Rate with Tasty Promo Offers and Calls-to-Action
Every day this week we are writing about how to improve your PPC account's ad texts! Yesterday we discussed writing benefit driven ads to lure customers to your site. So today, I'm going to take your ad writing skills to the next level by explaining how and why you should include promotional offers and calls-to-action in your ad texts. There are millions of people using … [Read more...] about Increase Your Click-Through Rate with Tasty Promo Offers and Calls-to-Action
The Benefits of Using Benefit-Driven Ad Texts: What’s in Your Tackle Box?
Let us not forget the fundamental root of search engine marketing: search. The term 'search' also comprises these terms: query, hunt, seek, look for, ferret, chase, rummage. Users rummage through search query results looking for a service, a product, a piece-of-information, an answer. Search engine results pages (SERP) are filled with possible answers to a users' query, but the … [Read more...] about The Benefits of Using Benefit-Driven Ad Texts: What’s in Your Tackle Box?
Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures!
Our quest to make better PPC accounts for everyone continues! In our previous series we have expanded your view on the AdWords Quality Score, and we have revitalized and re-invigorated your PPC campaign in 5 days. This time around we will help you catch more clicks and conversions with better ad texts by using the right lures! The internet is like an ocean. There are little … [Read more...] about Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures!
Take Back Control of Your Ad Rank in AdWords
With all of the quality score initiatives that have been implemented by AdWords it is becoming increasingly difficult to determine exactly where your PPC ad will appear on any given search engine results page (SERP). Believe it or not, this quality-based ranking system is a step in the right direction, but this evolution has left some search engine marketers in the dark in … [Read more...] about Take Back Control of Your Ad Rank in AdWords
