Today's topic is the first in a series of 5 blog posts focused on Quality Score. Whenever there is a phenomenon that affects many people, and this phenomenon is shrouded in mystery, there are bound to be rumors, myths and misnomers that are mistaken for facts. Most of the time this misinformation is based loosely on truth, but it gets more distorted with each re-telling. … [Read more...] about Fact vs. Fiction: Dispelling 4 Myths of the Google Quality Score
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Expand Your View on Google’s Quality Score and See Your Campaign Grow!
Our last blog series was a great success, so we thought we'd dive right in to our next one! One of the most popular and discussed topics in the PPC industry is the Google AdWords Quality Score. On any given day you can scan the industry forums and blogs (including our own!) and more than likely there will be some sort of chatter about this topic. Every day this week we will … [Read more...] about Expand Your View on Google’s Quality Score and See Your Campaign Grow!
Has AdBrite Worked Well For You? If So, Share Your Secret!
Recently, I wrote about diversifying your search marketing campaign and exploring new territory. Initiating search marketing campaigns in a handful of alternative search engines can be beneficial for numerous reasons (see list of said reasons in previous post!). However, in order for this strategy to benefit your overall campaign, you need to get these alternative search … [Read more...] about Has AdBrite Worked Well For You? If So, Share Your Secret!
Use the Right Keywords with the Right Targeting for Greater Success!
When running locally and nationally targeted campaigns you need to strike a balance between your keyword focus and your geo-targeting focus. This means that if your targeting focus is wide, then your keyword focus should be narrow - and vice versa: if you're targeted distribution area is small, then your keyword focus can expand. You can have two sets of keywords for the … [Read more...] about Use the Right Keywords with the Right Targeting for Greater Success!
Reviewing Google’s Top Ad Placement One Month Later
p>On August 22, Google updated the ranking formula that determines which ads make it into the top 3 spots. After only 4 days, I ran reports for 3 different ad groups (3 separate client accounts) to determine if this change had affected my average positions or any other important metrics. Within the scope of my initial comparison, all three ad groups had seen an obvious … [Read more...] about Reviewing Google’s Top Ad Placement One Month Later
How Assists Can Help Your YSM Campaign
Since the launch of Panama, Yahoo has instituted a new metric within its interface and reporting functions: assists. YSM’s help section lacks a definition of this term so I will clear the air on what an assist is and how this information is helpful for your PPC campaign. Definition: An assist is an action that does not generate a conversion, but contributes to a … [Read more...] about How Assists Can Help Your YSM Campaign
Read this Post Today! The Power of the Call to Action.
According to an article written in Newsweek called, Hi-Tech’s New Day, 75 percent of Americans use the Internet and spend an average three hours a day online. So why is it advertisers and marketers feel they have to dumb down their marketing ads with huge, sometimes really ugly buttons telling customers what to do? "Buy here, Shop Now, Subscribe Here, Click Here", etc. … [Read more...] about Read this Post Today! The Power of the Call to Action.
How the Heroes Premiere Showcases Paid Search Usage by ABC, CBS, FOX and NBC
Tonight is the premiere for Season 2 of the very popular TV series, Heroes. Being the PPC "Hero" that I am, I thought it fitting to see how well NBC has used paid search in their advertising efforts gearing up to the new season. Are they ranking for key terms? Are they dominating the "big three" search engines? My first test was to search on keyword: Heroes. NBC crowds the … [Read more...] about How the Heroes Premiere Showcases Paid Search Usage by ABC, CBS, FOX and NBC
How To Detect Phantom Conversions in Yahoo!
Last week I noticed a keyword within one of my Yahoo ad groups had accrued only 2 clicks on a given day but generated a whopping 7 conversions. However, only 1 conversion was tracked through the client's database for that day. I soon realized that I was dealing with a ghost in the machine, or phantom conversions within my Yahoo campaign. But there is no reason to be scarred; … [Read more...] about How To Detect Phantom Conversions in Yahoo!
9 Mistakes When Creating Ad Text
Set it and forget it doesn’t work when it comes to ad text. Whether in Google Adwords, Yahoo! Or MSN Adcenter, creating attention getting and effective ad text is critical to the success and growth of your account. Below I’ve listed the top 9 common mistakes advertisers can make when it comes to writing ad text. No call to action: Never leave the customer hanging! Its … [Read more...] about 9 Mistakes When Creating Ad Text
Diversify Your Campaign and Explore New Search Territory
Giving your AdWords or Yahoo account a jolt is a good start to revitalizing your PPC campaign, but that doesn't have to be your only strategy. I know it's difficult to get out from under the shadow of AdWords but there are other search engines that can generate supplemental traffic and conversions. Diversifying your PPC ad distribution can have very beneficial effects on your … [Read more...] about Diversify Your Campaign and Explore New Search Territory
Need Ideas? Let the Competition Give You a Hand!
Has your creative well run dry? Do you feel like your PPC ads have lost their kick, or their punch? When reviewing your landing pages do you have the urge to try something new, but you're just not certain in which direction to go? Don't worry, everyone gets blocked at times. There is a plethora of ideas waiting to inspire you! You just just need to look in the right place - … [Read more...] about Need Ideas? Let the Competition Give You a Hand!
