Search Results for: PPC

Thinking Negatively Can Yield Positive Results – The Impact of Negative Keywords

The third series in our Revitalize your PPC Campaign in 5 Days is using negative keywords to weed out unqualified traffic, control your spend, and only trigger your ads to show towards more qualified traffic. Negative keywords are used to weed out unwanted or irrelevant traffic to your campaign. These are keywords, terms and phrases within your ad group that you don’t … [Read more...] about Thinking Negatively Can Yield Positive Results – The Impact of Negative Keywords

The Secret to Success May Lie in Your Settings

Today's topic: The Secret. Ok, so I'm not going to start rattling off the hidden truths to eternal happiness. But I may just provide a tiny bit of relief for you and your PPC campaigns! In continuation of our goal to "Revitalize Your PPC Campaign in 5 Days," today I'm going to concentrate on account settings. Google AdWords, Yahoo! Search Marketing and MSN adCenter all have … [Read more...] about The Secret to Success May Lie in Your Settings

Un-Clutter & Optimize Your Account with Better Organization

One of the first steps you should take to Revitalize your PPC Campaign is to review your account structure and organization. Better organization within your PPC account not only means you can manage your campaigns and ad groups easier, but delivering more relevant ads to your customers; If you’re serving highly targeted, relevant ads to your audience, your click-through … [Read more...] about Un-Clutter & Optimize Your Account with Better Organization

Why You May Not Be Able to Use Google Adwords Campaign Optimizer

I’m sure by now most of you have noticed the new Google Adwords Campaign Optimizer link when managing your accounts. Well I’m here to tell you what it is, what it does and why you may not be able to use it. What is the Google Adwords Campaign Optimizer? The campaign optimizer tool is a fairly new, free tool within the Adwords interface. You can access this tool … [Read more...] about Why You May Not Be Able to Use Google Adwords Campaign Optimizer

Breakdown of Top Ad Placement: Before and After

Google's Top Ad Placement formula change took effect last Wednesday. Within 2 days of the shift, I began to read posts like this one where advertisers began calling out negative effects to their AdWords accounts with no hard data to back it up. The entire team here at PPC Hero felt that we needed to analyze our own data before deciding to agree or disagree. To test, I chose … [Read more...] about Breakdown of Top Ad Placement: Before and After

“Targeting Google Only Reminds the Consumer That Google is Number 1”, John Ellis

John W. Ellis is a Senior Online Marketing Manager with ResortQuest, the largest vacation rental management company in North America. We chose to interview Mr. Ellis because of his expertise in pay-per-click management. John has extensive experience in pay-per-click management, web analytics, online marketing, affiliate marketing, email marketing and more. I find his … [Read more...] about “Targeting Google Only Reminds the Consumer That Google is Number 1”, John Ellis

Landing Pages Should Be Made For Humans and Machines

There has been a lot of chatter recently regarding what kind of relationship your landing page has to your AdWords quality score. Without a doubt your landing page is one of most important (if not the most important) aspects of your PPC campaign. Each landing page is assigned a quality score which crucial to your overall score - however, there are a myriad of factors that … [Read more...] about Landing Pages Should Be Made For Humans and Machines

Google Top Ad Placement, What You Need to Know

Two weeks ago, Google announced that they were set to change the ranking formula for top ad placement. Initially, I had mixed opinions on the subject and was unsure if the motives behind the change were for quality or for Google's financial gain. Bloggers across the board wrote on the subject and had theory after theory of what was Google's "true" intent. Instead of posting … [Read more...] about Google Top Ad Placement, What You Need to Know

12 Do’s & Don’ts on Increasing Landing Page Conversions

We all know that the landing page is one of the most important aspects of increasing your conversion rate. Below I've listed 12 "Do's" and "Don'ts" to keep in mind when looking at either constructing a landing page from scratch or revising an existing landing page. Any one who is involved with Search Engine Marketing should read this post and use it as a set of guidelines … [Read more...] about 12 Do’s & Don’ts on Increasing Landing Page Conversions

How To Dominate The Last 2 Days of the Month

I have a few questions to pose to you: How often do you hit your PPC budget before the end of the month? If so, how far in advance have you hit your budget: a day, perhaps two, maybe three? If this has happened to your campaigns before, wouldn't this happen to other campaigns as well? Perhaps even your competitors' campaigns? These questions lead me to meditate on a new … [Read more...] about How To Dominate The Last 2 Days of the Month

AdWords Top Ad Placement Formula Is Set for a Facelift

Upon logging into my AdWords accounts this morning, I was greeted with an alert: "Coming Soon: Improvement to the Top Ad Placement Formula." Quickly thereafter I found the official FAQ and AdWords Blog announcement to fill in the gaps. The current formula involves Quality Score and your actual CPC. Google feels that this leaves you, the advertiser, without much control over … [Read more...] about AdWords Top Ad Placement Formula Is Set for a Facelift