Nothing kills the excitement of a PPC conversation like talking about how you name your campaigns. No really, try discussing your finely tuned naming strategy at your next party, even a PPC one. You’ll notice you have the snack table all to yourself. How you name your campaigns can make your PPC life easier or a lot harder. As an analyst I deal with a lot of PPC accounts on … [Read more...] about Naming Your Campaigns: The Unsung Hero of PPC
Search Results for: PPC
Love Your In-House PPC Employee? Pay Them More
Let's get the elephant out of the room right now. I'm an agency writing about in-house and I'm NOT trying to talk you into switching to agency. Period. There are pros and cons to using an agency or staying in-house for your PPC. The purpose of this article is not to try to talk you into one or the other. I'm writing this post to the business owner or VP or manager who … [Read more...] about Love Your In-House PPC Employee? Pay Them More
PPC Strategy Through Expansion And Reviews
Working with a PPC agency should encompass more than just monitoring how the numbers are doing. Not only should communication be clear and transparent, there should be creative strategies in place, fresh insights continuously attained, and market expansion ideas offered. Let's review a couple of proactive processes. Market Expansion Market expansion is a great follow-up … [Read more...] about PPC Strategy Through Expansion And Reviews
Are Multi-Channel Efforts Undermining Your PPC?
We all know the classic saying, “Teamwork makes the dream work” and it couldn’t be truer for marketing. Ensuring that your marketing channels are cooperating to create a cohesive message is one of the cornerstones of effective branding for your business. PPC marketing is fraught with reminders that congruence is key. These reminders vary from Quality Score (a metric that … [Read more...] about Are Multi-Channel Efforts Undermining Your PPC?
[New Whitepaper!] Top Ten PPC Tips for Retail Marketers
It’s no longer acceptable to just sell online, other companies are selling similar and/or the exact same products you are. Therefore, it is paramount to find the qualities that make your business stand out and personalize the experience for your customers. As more users go online for their research and purchase needs make sure you have a solid plan in place for advertising. … [Read more...] about [New Whitepaper!] Top Ten PPC Tips for Retail Marketers
Diminishing Returns in PPC – When Doubling Your Budget Doesn’t Mean Doubling Your Profits
“We’ve been cleared for double the budget per month for PPC next year…” That’s music to an Account Manager’s ears, right? Well, it would be – except it’s generally followed by: “…and we’ve set goals for twice the revenue to match.” Oh boy. That could be possible, but it’s also more than likely highly improbable. Most PPC accounts have the bulk of their spend in Google or … [Read more...] about Diminishing Returns in PPC – When Doubling Your Budget Doesn’t Mean Doubling Your Profits
How Segmented Is Too Segmented In PPC Accounts?
As PPC Specialists, we tend to think granularly. We want our campaigns and associated ad groups to be highly segmented and ad copy relevant to our keywords. This thinking makes sense since we want to answer user search queries as specifically as we can. However, can we segment to the point that we’re actually hurting our account? The answer is yes. Over Segmentation Too … [Read more...] about How Segmented Is Too Segmented In PPC Accounts?
Strategic Tools Your PPC Agency Should Be Providing – Part 2
Recently, Hanapin did a focus group to find out what key elements marketing managers wanted from their PPC agencies. While they all said performance was important, the other piece managers wanted to get from their PPC agency was centered on strategy and insights. This feedback was taken seriously and we have now implemented new processes to create additional value for our … [Read more...] about Strategic Tools Your PPC Agency Should Be Providing – Part 2
The 4 Stages Of Learning PPC
After four years and three months of working at Hanapin Marketing, I’m taking the next step in my career. I thought, as my last blog post on PPC Hero as a Hanapin Marketing employee, it would be a great time to share some knowledge on the stages of learning PPC. In The Very Beginning For me, I was lucky enough to get hired by Hanapin Marketing and go through their … [Read more...] about The 4 Stages Of Learning PPC
How To Write A PPC Job Description In Today’s World
The ability to run effective PPC campaigns is among the hottest skills that got people hired last year and every day more companies discover the importance of being found in the search results. Agencies around the world are constantly on the lookout for qualified individuals to manage the stream of new clients and an increasing number of companies are even able to justify an … [Read more...] about How To Write A PPC Job Description In Today’s World
Strategic Tools Your PPC Agency Should Be Providing
While performance and optimizations are a big part of the relationship between a PPC agency and a client, there is one piece that can provide value beyond just the numbers - communicating strategy and account insights. Over the course of the next few weeks, we will cover 6 strategic tools that we feel help provide value to a company, beyond performance. Reporting Showing … [Read more...] about Strategic Tools Your PPC Agency Should Be Providing
[New Flash Webinar!] 4 PPC Tips To Boost Your Online Retail Sales
Hanapin’s Senior Account Analyst, Jacob Fairclough, discusses 4 PPC tips that will help boost your online retail sales, including using ad customizers, looking at time of day metrics, and utilizing product feed categories for improved Shopping campaign structures. This live 20 minute webinar will be Thursday, September10th at Noon EST. You’ll get expert-level PPC tips … [Read more...] about [New Flash Webinar!] 4 PPC Tips To Boost Your Online Retail Sales
