According to a Google study, the US Hispanic Market ranks 15th in total internet population. It is said they are also better educated, heavier online users, more likely to have a broadband connection and more inclined to search and click on ads in English compared to other minority races. So I ask myself, is Hispanic targeting for me? Here's what I found out: There are … [Read more...] about Hispanic Targeting with Spanish Speaking Ads – Is It For You?
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4 Most Important Settings to Check in Your Microsoft adCenter Account
This is the third and final post in my series on important settings to check when setting up accounts in the "big three" PPC search engines. After detailing Google AdWords and Yahoo! Search Marketing, it was time to dive into Microsoft's adCenter. There is a sickness infecting the search marketing community that keeps it from digging deeper into adCenter's house of wares. I … [Read more...] about 4 Most Important Settings to Check in Your Microsoft adCenter Account
Let Google Write Your Ad Texts! Now in Beta.
Google AdWords has a new feature in the tools section for ad text ideas, under 'Ad Text Ideas (beta)'. This is currently in beta so not everyone may have this feature yet. The idea is for you to describe your product or service in as much detail as possible, and AdWords will give you suggestions for your ad text. People who are new to Google Adwords may find this useful when … [Read more...] about Let Google Write Your Ad Texts! Now in Beta.
How to Improve Your AdWords Quality Score
The survey results I posted on Monday ranked the importance of 12 AdWords Quality Score attributes. At the top of the survey rankings were click-through rate, ad text/keyword relevance, historical performance and landing page keyword relevance. Search relevancy is the core that binds the quality score together, and our survey reflects this idea. Also, these survey results are … [Read more...] about How to Improve Your AdWords Quality Score
Interview with Kevin Gibbons, SEOptimize
Kevin Gibbons is currently the Director of Search at SEOptimize, who provides search engine optimization and pay-per-click management services to a wide range of clients mainly based within the UK. Kevin has become a very well known and expert blogger in the SEO and PPC industry. To learn more about Kevin click here. Kevin was kind enough to answer a few of our questions … [Read more...] about Interview with Kevin Gibbons, SEOptimize
Why You Shouldn’t Worry About Click Fraud
Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud What is the difference between click fraud or invalid clicks? After reading this expose', it is my hope that you will walk away (browse away?) with a better understanding of both and what Google and Yahoo! are doing to protect you from these possible threats. First, let's define click fraud according to … [Read more...] about Why You Shouldn’t Worry About Click Fraud
Give Us Your Two Cents on the Google AdWords Quality Score
This is a quick Thank You to everyone who has filled out our Google AdWords Quality Score Survey - and this is a gentle reminder to those of you haven't done so yet! The survey is looking to determine how much weight each aspect of the quality score carries - in the opinion of PPC managers. Please fill it out now! We'll posting the results and a summary tomorrow! CLICK HERE TO … [Read more...] about Give Us Your Two Cents on the Google AdWords Quality Score
Blog Tipping: The Next Big Thing
All of us here at PPC Hero are consistently looking for ways to improve ourselves. This need for betterment comes in a myriad of flavors: writing, PPC management, blog management and all of the behind the scenes SEO work, too. As such, this quick post is a request for help from none other than Mr. Blog Tipping himself, Douglas Karr. His blog is a good read if you don't know … [Read more...] about Blog Tipping: The Next Big Thing
Top 5 Settings to Check When Starting a Yahoo! Search Marketing Account
Two weeks ago I wrote about the most important settings to check when starting up an AdWords account. This week I'll be detailing some of the ins and outs of the Yahoo! Search Marketing interface (YSM or Panama). I should reiterate that this list isn't intended to be the end-all-be-all for navigating your YSM account, but an informational resource when setting up an account … [Read more...] about Top 5 Settings to Check When Starting a Yahoo! Search Marketing Account
Google AdWords Quality Score Survey
After doing some sleuthing into Google's AdWords quality score, we'd like to ask for your opinion on the matter! We created a list of the 12 most influential attributes of Google’s quality score and this survey asks for your opinion on how much weight each of these attributes carries in the overall quality score formula. Inspired by a similar survey for organic ranking … [Read more...] about Google AdWords Quality Score Survey
A Little AdWords Quality Score Sluething
Bill Slawski over at SEO by the Sea recently unearthed 3 patents filed by Google that map out the methods AdWords uses to determine the quality of an advertisement. As expected, the patents are mind-numbingly dry, but still we found them illuminating since the PPC Hero Team is constantly trying to breakdown the AdWords quality score to the most minute detail. As we are always … [Read more...] about A Little AdWords Quality Score Sluething
Google Global Firefox Extension is Your Friend
Last week I posted a note about Google's AdWords Ad Preview Page - a very handy tool to keep your unnecessary impressions to a minimal. Well, we have another winner for you. You may be running international campaigns on Google blindly without knowing your competitive landscape. Now, seeing how your ads appear in another country is just a few clicks away! Our friends over at … [Read more...] about Google Global Firefox Extension is Your Friend
