Last week I posted a note about Google's AdWords Ad Preview Page - a very handy tool to keep your unnecessary impressions to a minimal. Well, we have another winner for you. You may be running international campaigns on Google blindly without knowing your competitive landscape. Now, seeing how your ads appear in another country is just a few clicks away! Our friends over at … [Read more...] about Google Global Firefox Extension is Your Friend
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Two Paths to Lead Generation: Part Two – Slow & Steady
In my last post we discussed how to churn and burn: generating as many leads/conversions as possible, and sorting them out in the sales process (the chain restaurant theory). Now, we'll review the alternative approach to lead generation which does not focus on quantity, but the quality of highly-targeted, qualified leads in lesser numbers: slow and steady - the high-class night … [Read more...] about Two Paths to Lead Generation: Part Two – Slow & Steady
Don’t Forget Your Branded Keywords and Then Some!
Adding different variations of your branded keywords can greatly increase your traffic, leads and sales. I have two concrete examples of this technique that have worked for me in the past. In the chart below I’ve documented five weeks of testing by adding various branding keyword terms half way through. You’ll see that in the first three weeks, I only have one … [Read more...] about Don’t Forget Your Branded Keywords and Then Some!
Two Paths to Lead Generation: Part One – Churn & Burn
In my next two posts we will discuss two distinct approaches to lead generation. In this first post I will touch on how to generate as many leads/conversions as possible, regardless of where they fall in the hierarchy of lead quality (known as "churn and burn"). This approach to lead generation is much like how a chain restaurant operates: everyone is welcome, so please come on … [Read more...] about Two Paths to Lead Generation: Part One – Churn & Burn
Top 6 Settings to Check When Starting a New Adwords Account
You've done your keyword research, you've given thought to your ad copy and you've even scoped out your competitor's ads and position: now you're ready to set up your own PPC account and let the sparks fly. Admittedly, setting up my first PPC account was a formidable experience. As such, I'm taking it upon myself to spill the beans on the best practices for setting up accounts … [Read more...] about Top 6 Settings to Check When Starting a New Adwords Account
Google’s Ad Preview Page is Your Friend
Inside AdWords recently posted a helpful list of reasons why your ads may not be showing up on Google. All of the tips they give are quite good. I wrote on this topic previously and discussed how Google protects you from impression fraud (whether you realize it or not). However, there is one bit of information presented in Inside AdWords' post that is very helpful (for me, at … [Read more...] about Google’s Ad Preview Page is Your Friend
New Ad Creation Features from Yahoo!
Today we noticed that the 'Create New Ad' section of Yahoo has a different look and added content! In the title and description fields they've entered some example text that advertisers should follow. They've also added 'Ad Writing Best Practices' off to the right of the screen. They mention six tips on how to write good ad text. Another is a 'Preview Live Ads' feature. … [Read more...] about New Ad Creation Features from Yahoo!
YSM’s Quirky Little Feature, Optimize Ad Display
It is a difficult task to try and deny the progress Yahoo!'s Panama interface has made from the Overture days of the not-so-distant past. As a matter of fact, it simply may be impossible. In the months since its launch, I've grown to trust the new look, feel and usability of Yahoo!'s new advertising platform. Along the way I've been able to laugh, cry and learn right along … [Read more...] about YSM’s Quirky Little Feature, Optimize Ad Display
One Small Step for adCenter
MSN announced this afternoon that on Saturday, June 23 adCenter will undergo an upgrade that will allow you to manage your negative keywords at the campaign level. Currently you can insert negative keywords at the account level which means these negative keywords are applied to every campaign. This is a helpful step forward for adCenter. Keep in mind that you will not be able … [Read more...] about One Small Step for adCenter
Cross-Channel Tracking Explained
We all know that the majority of searches and subsequent PPC traffic derives from the big boys, Google and Yahoo!. For the most part we also know that it can make a great deal of sense to utilize MSN and Ask.com in our advertising efforts. From there, the list of alternative search engines continues to grow. Considering up and coming stars like Business.com, Adbrite, … [Read more...] about Cross-Channel Tracking Explained
How to Set Up Your Shopzilla.com Account
Last Friday I posted 7 reasons why retailers should advertise on Shopzilla.com. Today I'd like to go into a little more in detail and show you how to set up your shopzilla.com account. As previously mentioned in my last blog, Shopzilla.com owns Bizrate.com. So you only have to set up your account once in Shopzilla.com in order to have your products posted on both shopping … [Read more...] about How to Set Up Your Shopzilla.com Account
Google’s Search Query Performance
Last week Google unveiled yet another exciting reporting function for AdWords: Search Query Performance. This report provides the actual search queries that triggered ads (and received clicks) on the Google network. Advertisers can break the information down with the usual metrics like clicks, impressions, CTR, etc. But what makes this report really special is that it … [Read more...] about Google’s Search Query Performance
