I'm not sure if I've ever run across an article on this topic, but I have run across many people interested in it. Being independent has a draw on everyone. Who doesn't want to live life their way, make their own hours, be limited only by their destiny? (Well, in reality there are far more limitations than destiny, but this is the grass-is-greener mentality we all carry, … [Read more...] about Going It Alone – Should You Become An Independent PPC Operator?
Search Results for: PPC
Webinar Confirmation: Cutting Edge PPC Bidding Strategies You Should Be Using
You're All Set! You're now registered for Hanapin Marketing and Optmyzr's webinar, Cutting Edge PPC Bidding Strategies You Should Be Using. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Weekend Bidding Rules For Better Cost Per … [Read more...] about Webinar Confirmation: Cutting Edge PPC Bidding Strategies You Should Be Using
[New Whitepaper!] 4 PPC Tips for Venture-Backed Companies
Venture Capital firms invested an astonishing $47.3 billion dollars into 3,617 budding companies in 2014 and 2015 is on track to exceed that figure. As a young company either seeking VC funding or presently answering to venture capitalists, it’s vital you become web savvy or hire someone who is, as expectations are certain to be high. Even if your company is booming and your … [Read more...] about [New Whitepaper!] 4 PPC Tips for Venture-Backed Companies
7 Questions You Should Ask When Creating PPC Reports
Once again, monthly reporting is upon us. This is our opportunity as digital marketers to show and explain the fruits of our labor. That being said, it’s important to make sure you put the time and effort in making these reports clear, easy to read, and informative. Here are some questions keep in mind when putting together your monthly (or weekly) PPC reports. 1) Would A … [Read more...] about 7 Questions You Should Ask When Creating PPC Reports
Webinar Confirmation: The Most Valuable Google AdWords Features For The PPC Account Manager
You're All Set! You're now registered for Hanapin Marketing and AdStage's webinar, The Most Valuable Google AdWords Features For The PPC Account Manager. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: 4 AdWords Editor Features To Save You … [Read more...] about Webinar Confirmation: The Most Valuable Google AdWords Features For The PPC Account Manager
Webinar: Cutting Edge PPC Bidding Strategies You Should Be Using
More about this Webinar When you boil paid search down to its basic elements, there are three things that rise above all else: Bids, Ads and Keywords. While setting a bid is fairly easy to do, developing and utilizing an effective bid strategy for your account is more difficult. Maybe you've figured out a strategy that seems to be working well, but still aren't meeting your … [Read more...] about Webinar: Cutting Edge PPC Bidding Strategies You Should Be Using
Webinar: The Most Valuable Google AdWords Features For The PPC Account Manager
More about this Webinar Google AdWords offers a huge amount of features to strengthen your campaign efforts and give you as much data as possible to make the best decisions for your account. However, there's a lot of data and a lot of different features to try - how do you know which ones are the most valuable? From Search Partners and keyword reports to Auction Insights and … [Read more...] about Webinar: The Most Valuable Google AdWords Features For The PPC Account Manager
Everything You Need To Know About PPC Conversion Tracking
Conversions are one of the most powerful metrics PPC advertisers have when it comes to determining the success of their digital advertising programs. However, no two platforms seem to track conversions the same. The only way to combat this issue is to fully understand how each platform tracks conversions and then use this knowledge to optimize your PPC programs to maximize … [Read more...] about Everything You Need To Know About PPC Conversion Tracking
On Demand Webinar: Advanced PPC and CRO Strategies For Effective Advertising in Ecommerce
On Demand Webinar Advanced PPC and CRO Strategies For Effective Advertising in Ecommerce Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about On Demand Webinar: Advanced PPC and CRO Strategies For Effective Advertising in Ecommerce
[New Whitepaper!] Top Ten PPC Tips For The Travel And Tourism Marketer
The days of consulting your local travel agent to research, arrange, and plan your trips are all but gone. The web has given more power and opportunity to users, putting a wealth of resources for travel planning directly at your fingertips. Virtual tours, pictures, videos, testimonials, itineraries, schedules, etc. are all available online, and travel related businesses and … [Read more...] about [New Whitepaper!] Top Ten PPC Tips For The Travel And Tourism Marketer
Getting A Job In PPC: Some Great Resources For Expanding Your Knowledge
The past two weeks we have discussed the process of landing a job in PPC. The recommendations, advice, and insight came from my experience over the course of 8 years building PPC teams. If you would like to get caught up with this series, you can start with part 1, where we discuss how to get noticed by hiring managers. If you are short on time, I can give you the 1 sentence … [Read more...] about Getting A Job In PPC: Some Great Resources For Expanding Your Knowledge
Dissecting PPC Agency Pricing Models
This is the first of three blog posts on the topic of pricing models and contracts. The next one will be published on August 12 and the final one on August 26. They’ll cover topics like hourly rate, pricing for boutique versus traditional agencies, whether you should charge a minimum amount, charging a flat fee plus a percentage of spend, pay for performance, hourly rates, how … [Read more...] about Dissecting PPC Agency Pricing Models
